文化遗产数字化及其产业价值分析——基于新媒介载体下出版模式的思考

发布时间：2018-09-05 05:42

【摘要】：文化遗产的数字化一方面符合了出版的核心价值,另一方面其规模复制的特点也在一定程度上具备了实现产业化开发的经济价值。因此文化遗产与新媒介结合后,可实现在线增值服务与在线推介推广的双重功能,符合未来出版业从图书盈利向信息盈利转变的大趋势。同时文化遗产的数字化消弭了文化遗产形式的多样性,完成了文本、图像、视频、音频、虚拟展示等数字化统一。这就实现数字化的文化遗产从网络媒介到平面媒介,电子媒介到纸质媒介之间的转换,多重媒介之间的转换也就创造出多重的盈利空间。由此可见,文化遗产的数字化不仅有利于保护、传承与普及我国优秀文化资源,而且更便于同新媒介结合,实现传统文化在世界范围的传播、推广与推介,可以有力地服务于我国文化强国建设。
[Abstract]:On the one hand, the digitization of cultural heritage accords with the core value of publishing, on the other hand, the characteristics of scale reproduction also possess the economic value of realizing the industrialization development to a certain extent. Therefore, the combination of cultural heritage and new media can realize the dual function of online value-added service and online promotion, which is in line with the trend of the future publishing industry from book profit to information profit. At the same time, the digitalization of cultural heritage eliminates the diversity of cultural heritage forms, and completes the digital unification of text, image, video, audio and virtual display. This will realize the conversion of digital cultural heritage from network media to plane media, electronic media to paper media, and the transformation between multiple media will create multiple profit space. Thus, it can be seen that the digitization of cultural heritage is not only conducive to protecting, inheriting and popularizing our country's excellent cultural resources, but also more convenient to combine with the new media to realize the spread, promotion and promotion of traditional culture in the world. It can serve the construction of our country's cultural power.
【作者单位】：河南大学黄河文明与可持续发展研究中心;
【分类号】：G239.2

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