社会化问答社区的出版转型研究——以知乎为例
发布时间：2018-10-18 08:32
【摘要】：互联网社会化知识问答社区不仅具有社交功能,同时以问答的形式一定程度实现了知识资源的整合,促进了知识的共享与流通。文章以知乎为例,从传播学的视角分析知乎的内容生产模式、知识分享机制及其传播优势;探讨"知乎出版"的产品特征、运营机制、"互联网+传统出版"融合发展手段;讨论"知乎出版"围绕知识服务模式展开的业态创新,思考其发展面临的水化危机和版权保护挑战;最后分析其对传统出版与数字出版融合发展的启示。
[Abstract]:The social knowledge Q & A community of Internet not only has social function, but also realizes the integration of knowledge resources in the form of question and answer to a certain extent, and promotes the sharing and circulation of knowledge. Taking Zhihu as an example, this paper analyzes the production mode of content, the mechanism of knowledge sharing and its communication advantages from the perspective of communication, and probes into the product characteristics, operational mechanism and the integrated development means of "traditional Internet Publishing". This paper discusses the innovation of "Zhihu Publishing" around the mode of knowledge service, considers the crisis of hydration and the challenge of copyright protection faced by its development, and finally analyses its enlightenment to the integration of traditional publishing and digital publishing.
【作者单位】： 中南大学中国村落文化研究中心;中南大学文学与新闻传播学院;
【分类号】：G230.7
，
本文编号：2278574
[Abstract]:The social knowledge Q & A community of Internet not only has social function, but also realizes the integration of knowledge resources in the form of question and answer to a certain extent, and promotes the sharing and circulation of knowledge. Taking Zhihu as an example, this paper analyzes the production mode of content, the mechanism of knowledge sharing and its communication advantages from the perspective of communication, and probes into the product characteristics, operational mechanism and the integrated development means of "traditional Internet Publishing". This paper discusses the innovation of "Zhihu Publishing" around the mode of knowledge service, considers the crisis of hydration and the challenge of copyright protection faced by its development, and finally analyses its enlightenment to the integration of traditional publishing and digital publishing.
【作者单位】： 中南大学中国村落文化研究中心;中南大学文学与新闻传播学院;
【分类号】：G230.7
，
本文编号：2278574
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