高等教育出版社战略转型研究

发布时间：2018-10-30 17:31

【摘要】： 目前我国出版单位转企改制已进入最后阶段,国际出版巨头进入中国市场带来的竞争威胁,已不容忽视。在这种背景下,是维持事业单位,企业管理?还是干脆市场化?那么在丢开包袱进入市场后,如何让自己具备市场能力与优势企业进行抗衡?这些都是我们要考虑的问题。高等教育出版社(以下简称高教社)经过五十多年的发展历程,在国内出版市场上占据了龙头地位,2003年以来进入转企程序后,一系列战略转型方案,已取得可不错效果。稳定教材领域,涉足教育培训、网络教育、教学仪器等多角度的业务尝试成绩可人。高教社的战略模式转型经验为国内出版企业提供了较为丰富的借鉴经验。本文通过对当前国际出版形势、高教社战略转型内外部环境分析,和对高教社战略转型行动系统研究,在SBBC①战略转型模式的构建下,挖掘高教社核心能力,廓清其战略转型思路和具体构架图,对高教社未来组建国际性出版集团,建立行业壁垒、规避国际政策风险具有现实意义。也对我国出版行业的战略发展、重组具有一定的借鉴意义。
[Abstract]:At present, the transformation of Chinese publishing units into enterprises has entered the final stage, and the competitive threat brought by the entry of international publishing giants into the Chinese market cannot be ignored. In this context, is the maintenance of institutions, business management? Or simply market-oriented? So after leaving off the burden to enter the market, how to make oneself have the market ability and the superiority enterprise to carry on the counterbalance? These are all issues we need to consider. Higher Education Press (hereinafter referred to as "higher Education Society") after more than 50 years of development, in the domestic publishing market occupies a leading position, since 2003 into the process of conversion, a series of strategic transformation programs, has achieved good results. Stable teaching materials field, involved in educational training, network education, teaching instruments and other multi-angle business attempts to achieve impressive results. The experience of strategic mode transformation of higher education society provides abundant experience for domestic publishing enterprises. Through the analysis of the current international publishing situation, the internal and external environment of the strategic transformation of the higher education society, and the study of the action system of the strategic transformation of the higher education society, under the construction of the strategic transformation mode of SBBC1, this paper excavates the core competence of the higher education society. It is of practical significance for higher education societies to set up international publishing groups, set up trade barriers and avoid international policy risks. Also for the strategic development of China's publishing industry, restructuring has a certain reference significance.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.22-F

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