商务印书馆电影业研究
发布时间：2019-01-14 15:52
【摘要】：随着我国出版体制改革的进一步深化和数字技术在出版领域的广泛应用,出版单位跨行业、跨地区、跨所有制、跨国界经营已经成为必要和可能。如凤凰出版传媒集团在做大做好做强出版、发行业务的同时,借助国家重视文化改革发展的契机,实施“倍增计划”,拉长产业链,整合优质资源,投身房地产、贸易、物流、文化Mall、全媒体平台信息服务和文化CBD工程等,成为了全国文化产业战略投资者,实现了销售收入和净资产双超“百亿”的目标。 当然,从国内外整体来看,不少出版单位在多元化经营的过程中,遇到了大量的问题和困难,他们迫切需要借鉴同行在拓展业务时“逢山辟路,遇河搭桥”的成功做法和经验。这样的背景下,研究百年之前商务印书馆的电影业也就具有特别的意义了。商务的成立是近代中国出版史和文化史的一个重要里程碑,研究它的电影业为今天出版集团的跨媒介经营和多元化经营带来的启示不容小觑。 本文综合研究了商务印书馆电影业的创立发展、经营特色和出品影片,在此基础上结合多元化经营和跨媒介经营的相关理论和研究思路分析了商务印书馆电影业和出版业之间的互动,总结了商务印书馆电影业在十年间的贡献与不足,最后简要地针对当今出版企业的跨媒介和多元化经营行为提出了一些想法。 论文一共分为七个部分： 一、导论。介绍论文的选题背景、研究意义、研究现状、思路方法和主要创新之处,此外,还概述了多元化经营和跨媒介经营的相关理论。 二、商务印书馆电影业简史。本文将整个过程分为初创时期、活动影片部时期、国光影片公司时期三阶段,对各个时期的演变、规模、人员、机构等方面做了简要的归纳、论述。 三、商务印书馆电影业的经营特色。该部分总结了商务印书馆电影业在经营方面坚持教育宗旨、资本投入大、重视与国外交流以及实行自制自销、代摄代制的经营模式等特色。 四、商务印书馆所出影片分析。首先介绍了五大类型的商务影片概况和其中的转变,进而总结当时社会对其影片的正面评价和反面评价。 五、商务印书馆出版与电影的互动。具体包括出版为电影提供基础、出版与电影资源整合两个层面。 六、商务印书馆电影业的贡献和反思。这一章探讨了它对出版业、电影业以及社会三个有关方面的贡献,并从影坛大环境的改变、商务印书馆管理层的影响和商务电影部门自身的缺陷三方面着手来进行反思。 七、结语。简要回顾了全文的内容,指出了论文的不足之处,并针对当今出版企业的跨媒介经营行为提出了一些看法。 希望本文的研究对出版史和当今的出版实务均能有所贡献。
[Abstract]:With the deepening of the reform of the publishing system and the wide application of digital technology in the field of publishing, it is necessary and possible for publishing units to operate across industries, regions, ownership and national boundaries. For example, while the Phoenix Publishing Media Group is growing, doing well in publishing and publishing, and at the same time making use of the opportunity of the state to attach importance to cultural reform and development, it has implemented the "multiplier plan", lengthened the industrial chain, integrated high-quality resources, and devoted itself to real estate, trade, and logistics. The cultural Mall, all-media platform information service and the cultural CBD project have become the national cultural industry strategic investor, has realized the sales income and the net assets double "tens of billions" goal. Of course, as a whole at home and abroad, many publishing institutions have encountered a large number of problems and difficulties in the process of diversification. They urgently need to learn from the successful practices and experiences of their peers in expanding their business. In this context, the study of the business press a hundred years ago the film industry has a special significance. The establishment of business is an important milestone in the history of publishing and culture in modern China. This paper synthetically studies the establishment and development of the business press film industry, the management characteristics and the production of films. On this basis, the paper analyzes the interaction between the commercial press film industry and the publishing industry, and summarizes the contributions and shortcomings of the commercial press film industry in the past ten years, combining with the relevant theories and research ideas of diversification and cross-media management. Finally, some ideas about the cross-media and diversification of publishing enterprises are put forward briefly. The paper is divided into seven parts: first, introduction. This paper introduces the background, significance, research status, methods and main innovations of the thesis. In addition, it also summarizes the related theories of diversification and cross-media management. Second, the business press film industry brief history. This paper divides the whole process into three stages: start-up period, activity film period, Guoguang film company period, and summarizes the evolution, scale, personnel and organization of each period. Third, the business press film industry management characteristics. This part summarizes the characteristics of the commercial press film industry in the management of adhere to the purpose of education, capital investment, and attach importance to foreign exchanges and the implementation of self-made self-marketing, substitute system of business model, and so on. Fourth, the commercial press produced the film analysis. This paper first introduces five major types of commercial films and their changes, and then summarizes the positive and negative evaluations of the films at that time. Fifth, business press publishing and film interaction. Specifically, publishing provides the basis for the film, publishing and film resources integration two levels. Sixth, the contribution and reflection of the business press film industry. This chapter discusses its contribution to the publishing industry, the film industry and the society, and rethinks from three aspects: the change of the film environment, the influence of the management of the commercial press and the defects of the commercial film department itself. Conclusion. This paper briefly reviews the contents of the full text, points out the shortcomings of the thesis, and puts forward some views on the cross-media management behavior of the publishing enterprises. It is hoped that the study of this paper will contribute to the history of publication and present publishing practice.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.22;J992
本文编号：2408849
[Abstract]:With the deepening of the reform of the publishing system and the wide application of digital technology in the field of publishing, it is necessary and possible for publishing units to operate across industries, regions, ownership and national boundaries. For example, while the Phoenix Publishing Media Group is growing, doing well in publishing and publishing, and at the same time making use of the opportunity of the state to attach importance to cultural reform and development, it has implemented the "multiplier plan", lengthened the industrial chain, integrated high-quality resources, and devoted itself to real estate, trade, and logistics. The cultural Mall, all-media platform information service and the cultural CBD project have become the national cultural industry strategic investor, has realized the sales income and the net assets double "tens of billions" goal. Of course, as a whole at home and abroad, many publishing institutions have encountered a large number of problems and difficulties in the process of diversification. They urgently need to learn from the successful practices and experiences of their peers in expanding their business. In this context, the study of the business press a hundred years ago the film industry has a special significance. The establishment of business is an important milestone in the history of publishing and culture in modern China. This paper synthetically studies the establishment and development of the business press film industry, the management characteristics and the production of films. On this basis, the paper analyzes the interaction between the commercial press film industry and the publishing industry, and summarizes the contributions and shortcomings of the commercial press film industry in the past ten years, combining with the relevant theories and research ideas of diversification and cross-media management. Finally, some ideas about the cross-media and diversification of publishing enterprises are put forward briefly. The paper is divided into seven parts: first, introduction. This paper introduces the background, significance, research status, methods and main innovations of the thesis. In addition, it also summarizes the related theories of diversification and cross-media management. Second, the business press film industry brief history. This paper divides the whole process into three stages: start-up period, activity film period, Guoguang film company period, and summarizes the evolution, scale, personnel and organization of each period. Third, the business press film industry management characteristics. This part summarizes the characteristics of the commercial press film industry in the management of adhere to the purpose of education, capital investment, and attach importance to foreign exchanges and the implementation of self-made self-marketing, substitute system of business model, and so on. Fourth, the commercial press produced the film analysis. This paper first introduces five major types of commercial films and their changes, and then summarizes the positive and negative evaluations of the films at that time. Fifth, business press publishing and film interaction. Specifically, publishing provides the basis for the film, publishing and film resources integration two levels. Sixth, the contribution and reflection of the business press film industry. This chapter discusses its contribution to the publishing industry, the film industry and the society, and rethinks from three aspects: the change of the film environment, the influence of the management of the commercial press and the defects of the commercial film department itself. Conclusion. This paper briefly reviews the contents of the full text, points out the shortcomings of the thesis, and puts forward some views on the cross-media management behavior of the publishing enterprises. It is hoped that the study of this paper will contribute to the history of publication and present publishing practice.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.22;J992
【引证文献】
相关博士学位论文 前3条
1 潘瑞姣;多元化理论与中国上市公司多元化经营影响因素研究[D];复旦大学;2005年
2 高海霞;中国保险公司多元化经营及其模式研究[D];西南财经大学;2008年
3 林晓辉;中国上市公司多元化的动因和绩效研究[D];厦门大学;2008年
，本文编号：2408849
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