网络政治宣传的对抗式解码及其内在逻辑解析
发布时间：2018-12-07 09:18
【摘要】：互联网时代政治合法性的建构依靠传统的、单向的政治宣传模式来完成,效果已是有限。当下的政治宣传环境已经发生了很大的变化,具体表现在传播文本的开放性、传播环境的复杂性和传播受众的多元性三个方面。而政治宣传中的话语编码到话语解码的过程已经成为一个多元复杂、充满对抗式解码和效果不确定的过程,这与网络社会的政治次级群体、网络亚文化和编码竞争的多样性有关。
[Abstract]:The construction of political legitimacy in the Internet age depends on the traditional, one-way political propaganda mode, and the effect is limited. Great changes have taken place in the current political propaganda environment, which is manifested in three aspects: the openness of the communication text, the complexity of the communication environment and the diversity of the audience. However, the process from discourse coding to discourse decoding in political propaganda has become a multi-complex, confrontational decoding and uncertain process, which is related to the political sub-group in the network society. The network subculture is related to the diversity of coding competition.
【作者单位】： 中山大学传播与设计学院;中山大学公共传播研究所;中山大学政治与公共事务管理学院;
【基金】：教育部重大课题“大数据时代国家意识形态安全风险与防范体系构建研究”(16JZD006)的子课题“大数据背景下主流意识形态传播及整合战略研究” 广州市大数据与公共传播人文社会科学重点研究基地和中山大学三大建设“公共传播大平台”(99123-18823306)
【分类号】：D261.5
本文编号：2366972
[Abstract]:The construction of political legitimacy in the Internet age depends on the traditional, one-way political propaganda mode, and the effect is limited. Great changes have taken place in the current political propaganda environment, which is manifested in three aspects: the openness of the communication text, the complexity of the communication environment and the diversity of the audience. However, the process from discourse coding to discourse decoding in political propaganda has become a multi-complex, confrontational decoding and uncertain process, which is related to the political sub-group in the network society. The network subculture is related to the diversity of coding competition.
【作者单位】： 中山大学传播与设计学院;中山大学公共传播研究所;中山大学政治与公共事务管理学院;
【基金】：教育部重大课题“大数据时代国家意识形态安全风险与防范体系构建研究”(16JZD006)的子课题“大数据背景下主流意识形态传播及整合战略研究” 广州市大数据与公共传播人文社会科学重点研究基地和中山大学三大建设“公共传播大平台”(99123-18823306)
【分类号】：D261.5
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