网络群体性事件中网络舆情的政府治理研究

发布时间：2018-02-02 04:54

本文关键词： 网络群体性事件网络舆情政府治理　出处：《西北大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着网络技术在国内的高速发展,群体性事件不断涌现,并在网络环境下以新型网络舆情事件的形式呈现出来。而作为危机治理的一个重要方面,网络群体性事件的舆情监控和治理的研究处于初步阶段,是一个全新的课题。传统意义上对网络舆情的研究,主要局限于传播学和舆论学的研究范畴,且大多是对案例的阐述和定性分析,缺乏对网络舆情的政府治理完善方面的关注。本文综合运用社会学、传播学、舆论学、管理学、行政学等多种学科的理论及研究方法,针对该类事件的多个典型案例,运用案例分析、网络内容分析、文献研究等多种研究方法,将定性和定量研究相结合。通过案例研究,分析总结不同类型网络群体性事件的特点及舆情信息的发展态势,总结政府治理中的经验和教训,并在此基础上,把握舆情的演变阶段,结合4R危机管理理论制定出有效的应对和治理之道。全文一共分为六章：第一章,主要介绍文章的选题背景、选题意义、研究内容、研究方法、研究新意、文章结构和研究思路。第二章,在检索和查阅相关学术研究成果的基础上,通过翻阅、收集和整理国内外有关网络群体性事件网络舆情与政府治理的著作、报告、期刊论文、学位论文等,了解国内外相关方面的研究动向和研究成果,在对研究现状进行总结的基础上明确本文的研究重点及创新点。第三章,是论文研究的关键部分也是难点部分,是在理论分析基础之上的实证研究。主要选取杭州飙车案、湖北邓玉娇案、“绿坝”事件三个案例进行研究。案例的研究,一是案例背景和相关时间点的描述,二是收集数据、.进行统计分析。本章分为三个部分,分别对各个案例进行研究。第四章,在第三章实例调查研究的基础之上,得出研究结论。包括三部分的内容,第一部分,各类网络群体性事件分析。第二部分,分析政府对各案例治理的特征。第三部分,网络舆情演变阶段的划分。第五章,在现状研究分析的基础上,引发的对网络群体性事件网络舆情政府治理的完善策略思考。在公共治理理论的指导下,结合罗伯特·希斯4R理论,针对所分析出的网络舆情演变阶段提出政府治理的完善策略。第六章,在上述研究分析的基础之上,客观的看待和评价文中所设计的改进对策和保障措施,对研究结果进行归纳和总结,并提出了需要进一步关注和研究的问题。
[Abstract]:With the rapid development of network technology in China, mass events emerge constantly, and appear in the form of new network public opinion events in the network environment, and as an important aspect of crisis management. The study of public opinion monitoring and governance of network group events is in the initial stage, which is a new topic. In the traditional sense, the study of network public opinion is mainly confined to the field of communication and public opinion. And most of the case of the elaboration and qualitative analysis, the lack of public opinion on the network of government governance and improvement of attention. This paper comprehensive use of sociology, communication, public opinion, management. Administrative science and other disciplines of theory and research methods, in view of this kind of events of a number of typical cases, the use of case analysis, network content analysis, literature research and other research methods. Through the case study, this paper analyzes and summarizes the characteristics of different types of network group events and the development situation of public opinion information, summarizes the experience and lessons in government governance, and on this basis. Grasp the evolving stage of public opinion, combining with the 4 R crisis management theory to formulate an effective response and governance. The full text is divided into six chapters: The first chapter mainly introduces the background, significance, research content, research methods, new ideas, structure and research ideas. The second chapter, on the basis of retrieving and consulting relevant academic research results, collects and collates domestic and foreign works, reports and periodical papers on network public opinion and government governance of network mass events. On the basis of summarizing the current situation of the research, this paper makes clear the research focus and innovation of this paper. The third chapter is the key part of the thesis is also the difficult part, is based on the theoretical analysis of the empirical study. Mainly selected from the case of Hangzhou drag racing, Hubei Deng Yujiao case. "Green Dam" incident of three cases to study. The case study, the first case background and the description of relevant time points, the other is to collect data for statistical analysis. This chapter is divided into three parts. Each case is studied separately. Chapter 4th, on the basis of the investigation and research of the third chapter, draws the conclusion of the research. It includes three parts, the first part, the analysis of all kinds of network group events. The second part. The third part is the division of the evolution stage of network public opinion. Chapter 5th, on the basis of the analysis of the current situation, leads to the strategic thinking on the improvement of the governance of the network public opinion on the network group events. Under the guidance of the public governance theory, combining with Robert Heath 4R theory. According to the analysis of the evolution stage of network public opinion, this paper puts forward the perfect strategy of government governance. Chapter 6th, on the basis of the above research and analysis, objectively views and evaluates the improved countermeasures and safeguard measures designed in this paper, and summarizes the results of the research. The problems that need further attention and research are also put forward.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D631.43

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