微博外交——驻华大使馆微博影响力研究

发布时间：2018-01-26 02:20

本文关键词： 微博外交公共外交微博影响力评价体系　出处：《中国青年政治学院》2015年硕士论文　论文类型：学位论文

【摘要】：当代科学技术的发展,特别是宽带互联网和手机移动通讯为代表的数字新媒体的蓬勃发展,催生了微博的兴起和发展,使之成为当下全世界最热门的网络应用之一。据2012年美国博雅公共关系公司发布的以全球领导人为对象的首份微博研究报告,全球超过120个国家264个国家领导人在“Twitter”上开设了微博。微博在公共外交领域的广泛应用不仅实现了外交技术层面上的变革,而且还引发了各国外交理念和外交哲学上的更新。微博外交作为一种新兴的、作用地位正处于上升阶段的展开外交活动的新形式,研究其发展脉络、本质特征、运作的机制以及具体实践,具有重要意义和研究价值。本文首先以微博外交的崛起为切入点,分析微博外交的产生的背景、概念、类型、特点、理论范式及其运行机制;其次以美国、英国驻华大使馆微博外交为案例分析,采用数据统计和文本分析的方法,对微博数量、粉丝数量、关注对象、互动率等考察,探究美国和英国微博外交的战略目标;再次从微博本身评价外国驻华大使馆微博的影响力,建立驻华大使馆微博影响力评价体系,使用专家调查法与层次分析法对各指标计算权重,然后进行驻华大使馆微博影响力评价体系的实证分析,对驻华大使馆微博(10个国家驻华大使馆微博)为期一个月的基础数据采集和在线实时监测,并对数据Min-max标准化处理,最后所获得标准化数据与相对应的指标权重相乘并各项相加,分数为驻华大使馆微博影响力,并且对各驻华大使馆微博影响力排序。最后阐述为我国发展微博的思考。整体上,本文首先从理论上回答微博对外交系统与外交社会产生什么样的影响,它对国际关系学和外交学有何意义;其次是在理论分析和美国、英国驻华大使馆微博外交考察的基础上,得出中国发展微博外交的启示。
[Abstract]:The development of modern science and technology, especially the vigorous development of digital new media represented by broadband Internet and mobile phone communication, gave birth to the rise and development of Weibo. Making it one of the most popular web applications in the world today, according to the first Weibo study of global leaders released in 2012 by Boyle Public Relations. The wide application of Weibo Weibo in public diplomacy by the leaders of 264 countries in more than 120 countries on the "Twitter" has not only brought about a change in diplomatic technology. Weibo diplomacy, as a new form of diplomatic activities, which is in a rising stage, studies its development context and essential characteristics. The mechanism and practice of operation are of great significance and research value. Firstly, this paper analyzes the background, concept, type and characteristics of Weibo diplomacy from the rise of Weibo diplomacy. Theoretical paradigm and its operating mechanism; Secondly, taking Weibo diplomacy of the United States and British embassies in China as a case study, using the methods of data statistics and text analysis, the author investigates Weibo's quantity, fans, objects of concern, interaction rate and so on. Explore the strategic goals of Weibo diplomacy between the United States and Britain; Again from Weibo itself evaluation of the influence of the foreign embassy in China Weibo establish the embassy Weibo influence evaluation system the use of expert investigation and analytic hierarchy process to calculate the weight of each index. Then the empirical analysis of the evaluation system of Weibo influence of embassy in China is carried out, and the basic data collection and online real-time monitoring of Weibo (10 embassies in China) for one month are carried out. And the data Min-max standardization processing, the final standardized data and the corresponding index weights multiplied and added together, the score of the embassy in China Weibo influence. And the various embassies in China Weibo influence ranking. Finally elaborated for the development of Weibo in China thinking. On the whole, this paper first from the theoretical answer Weibo on the diplomatic system and diplomatic society what kind of impact. What is its significance to the study of international relations and diplomacy; Secondly, on the basis of theoretical analysis and the diplomatic investigation of Weibo, the American and British embassies in China, the enlightenment of China's development of Weibo's diplomacy is drawn.
【学位授予单位】：中国青年政治学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D802;G206

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