自媒体时代微信的发展及其治理

发布时间：2018-03-19 09:29

本文选题：微信　切入点：自媒体时代　出处：《南京航空航天大学》2017年硕士论文　论文类型：学位论文

【摘要】：信息技术的发展尤其是web2.0技术的发展使得社会信息传播获得广阔的媒介传播渠道,普通社会大众通过互联网获得了发布信息、传播信息的自主权,创建起自我的小媒体——自媒体。随着越来越多的普通大众参与到社会信息传播中,以传统媒体占主导地位的大众传播时代逐渐走向自媒体时代。微信的诞生为我国自媒体的发展开启了新篇章,标志着我国自媒体逐渐向移动端转移。作为自媒体应用,微信依附于强大的社交关系网络,强关系网络的存在使它在稳定性、安全性、互动性等方面与传统自媒体应用相比具有显著优势。作为自媒体时代新生力量,微信依托社交优势奠定发展基础,不断创新发展思路,完善技术与功能,持续刷新市场占有率,在各领域展现出强大的连接能力,与社会、经济和文化发展紧密相联,前景蔚为可观。然而,微信乱象的滋生却危及着微信的良性发展,更对公民和社会造成了不良影响。尽管社会各界开始加强对微信的治理,虽略有成效,但仍有不足,且微信私密化程度高,外部治理难度大,而如何界定合法的治理范围,如何平衡社会控制和公民自由以及如何进行合理有效的治理更是政府在微信治理中遇到的挑战。因此,基于治理的合法性和有效性,探索建立多元参与下的协同治理模式,由政府、企业、公民和社会共同参与微信治理,协调自律和他律机制,实现自由与监管的平衡,在法治理念、大数据和人本的理念下依靠法律制度的建设、技术和道德文化的力量是推动微信良性发展的最佳出路。
[Abstract]:With the development of information technology, especially the development of web2.0 technology, the social information dissemination obtains the broad media dissemination channel, the ordinary social mass has obtained the autonomy to publish the information and the dissemination information through the Internet. Create a small media for yourself-self-media. As more and more ordinary people participate in the dissemination of social information, The emergence of WeChat has opened a new chapter for the development of self-media in China, which marks the gradual transfer from the media to the mobile end. WeChat is attached to a powerful social network. The existence of a strong relationship network makes it have significant advantages over traditional self-media applications in terms of stability, security, interactivity, etc. As a new force in the era of self-media, WeChat is a new force in the era of self-media. WeChat relies on social advantages to lay the foundation for development, constantly innovate development ideas, improve technology and functions, continuously refresh market share, and show strong connectivity in various fields, closely linked to social, economic and cultural development. The future is promising. However, the breeding of WeChat chaos is endangering the benign development of WeChat and has a negative impact on citizens and society. Although the social sectors have begun to strengthen the governance of WeChat, although there are some achievements, but there are still some shortcomings. However, how to define the scope of legal governance, how to balance social control and civil liberties, and how to carry out reasonable and effective governance is a challenge for the government in WeChat governance. Based on the legitimacy and effectiveness of governance, this paper explores the establishment of a cooperative governance model with multiple participation, in which the government, enterprises, citizens and society participate in WeChat governance, coordinate self-discipline and heteronomy mechanisms, and achieve the balance between freedom and regulation. The best way to promote the benign development of WeChat is to rely on the construction of legal system and the strength of technology and moral culture under the concept of rule of law big data and humanism.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D669

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