新媒体背景下马克思主义大众化的挑战及其对策

发布时间：2018-03-22 18:48

本文选题：新媒体　切入点：马克思主义大众化　出处：《河北师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：党的十八大报告中强调了要进一步推进马克思主义大众化。纵观我们党90多年来的发展经验,十分重视马克思主义理论的大众化宣传推广,并与时俱进地在不同阶段采取不同策略的传播方式,使马克思主义理论被广大人民群众理解、接受和掌握,并用于指导人们生产生活实践活动。所以,推进当代中国马克思主义大众化具有重要战略意义和实践价值。随着经济社会的发展和互联网科学技术的进步,以电脑、手机、数字电视机等为终端的新媒体应运而生,并深刻地影响甚至改变了人民群众的生产、生活和学习理念,成为人们获取外界信息的重要方式。新媒体的出现和快速发展,对马克思主义大众化的传播主体、传播媒介、传播方式、传播形式等都产生了深刻的影响。本文将分析新媒体背景下马克思主义大众化面临的挑战,并提出对策建议。本文主要内容分为四个部分,第一部分是序言,主要阐述研究背景和研究意义,并对新媒体背景下马克思主义大众化的国内外研究现状进行述评,提出文章主要内容、研究方法以及创新点。第二部分阐述马克思主义大众化和新媒体理论概念。首先提出马克思主义大众化课题并界定其内涵,本研究取狭义概念,即当代中国马克思主义大众化,既包括经典马克思主义基本原理与基本精神,还包括在中国发展延伸的相关思想理论,如毛泽东思想、中国特色社会主义理论和习近平总书记系列重要讲话等,并对马克思主义大众化学术研讨、书刊文字、课堂灌输和广播电视等传统传播媒介进行探讨。其次阐述解析新媒体概念,新媒体是指依赖数字技术与网络技术发展,以互联网、无线通信网、卫星等为渠道,以电脑、手机、数字电视机等为终端,从而向用户提供信息与娱乐服务的一种传播形态,同时介绍新媒体时代特点和未来发展趋势。第三部分提出新媒体背景下马克思主义大众化的挑战及原因,指出面临的学习困境、认同危机、弱化指导地位等三方面的挑战,并从马克思主义大众化不能适应新媒体技术的快速发展应用,新媒体传播主体综合素养参差不齐,新媒体发展缺乏有效监督和管理等三个方面进行原因分析,为对策提出奠定基础。第四分部是新媒体背景下推进马克思主义大众化的有效途径,指出了时代性与传统经验相结合、科学性与艺术性相结合、个性发展与共性发展相结合、理论普及与贴近实践相结合的四个指导原则,并结合新媒体特点提出具体实现途径:一是把握新媒体即时性、丰富性、交互性、个性化的特点创新宣传方式;二是利用网络话语、多渠道构建新媒体平台、借助新媒体贴近生活实践、与传统媒体优势互补等方式推进马克思主义大众化传播与时俱进;三是尊重人民主体地位的受众需求,利用新媒体推进马克思主义大众化;四是通过提高新媒体传播主体综合素质、政府加强新媒体监管、加大新媒体技术研发等途径,形成新媒体推进马克思主义大众化的社会合力。
[Abstract]:Eighteen big reports of the party stressed the need to further promote the popularization of the Marx doctrine. Throughout the development experience of our party in 90 years, attaches great importance to the popularization and promotion of Marx theory, and advancing with the times to take a different strategy mode of transmission in different stages, the Marx theory by the broad masses of the people understand, accept and master. And used to guide people's production and life practice. Therefore, the promotion of contemporary Chinese Marx's popularity has important strategic significance and practical value. With the development of social economy and the progress of science and technology in the Internet, computer, mobile phone, digital TV and other new media terminal came into being, and deeply affected and even changed people's production life, and learning concept, has become an important way for people to obtain information from the outside world. The emergence of new media and the rapid development of Marx The meaning of mass communication subject, communication media, communication, will have a profound impact. This paper will analyze the form of communication is facing new media in the context of the Marx doctrine popular challenges, and puts forward some countermeasures and suggestions. The main content of this paper is divided into four parts, the first part is the preface, mainly expounds the research background and research significance under the background of new media, and the Marx doctrine popular domestic and international research, put forward the main contents, research methods and innovation. The second part describes the concept of Marx's popularity and new media theory. Firstly, the Marx doctrine popular topics and define its connotation, this research takes the narrow concept, namely contemporary China the popularization of the Marx doctrine, including the principle of classical Marx doctrine and the basic spirit of the relevant theory, including the extension of the development of the China, such as Mao Zedong thought To China characteristics of socialist theory and general secretary Xi Jinping series of important speech, and the Marx doctrine popular chemical research, text books, lecture and broadcast television and other traditional media are discussed. Secondly, analysis of the concept of new media, new media is to rely on the development of digital technology and network technology, the Internet, wireless communication network such as, satellite channels, computer, mobile phone, digital TV terminal, a communication form so as to provide information and entertainment services to users, and introduces the characteristics of new media era and the future trend of development. The third part puts forward the challenge and reason of Marx's popular new media background, pointed out that learning difficulties faced the identity crisis, weakening the guiding role of the three aspects of the challenge, and to adapt to the rapid development and application of new media technology from the Marx doctrine popular, new media The main comprehensive quality of uneven development of new media, the lack of effective supervision and management of the three aspects of the reason analysis, proposed to lay the foundation for countermeasures. The fourth division is an effective way to promote the popularization of the Marx doctrine under the background of new media era, pointed out that with the traditional experience combined, the combination of science and art, the combination of personality the development and common development, the theory of popularization of four guiding principles combined with practical, combined with the characteristics of new media to put forward the concrete realization ways: one is to grasp the new media richness, immediacy, interactivity, characteristics of the innovation promotion; two is the use of network discourse, new media platform with multiple channels new media life practice, promote the Marx doctrine popular communication times and traditional media complementary advantages; three is to respect the principal position of the people affected by the demand, use The new media promotes the popularization of Marx doctrine. The four is to form new media to promote the social resultant of Marx's popularization by improving the comprehensive quality of the main body of the new media, strengthening the supervision of the new media and increasing the development of new media technology.

【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D61

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