山东问题疫苗事件微博传播中的话语冲突与融通

发布时间：2018-04-08 18:28

本文选题：微博传播　切入点：山东问题疫苗事件　出处：《河北大学》2017年硕士论文

【摘要】：本文以山东问题疫苗事件为例,选取山东问题疫苗事件中有代表性的微博和热门评论,作为样本,通过内容分析法和框架分析法,分析微博传播中官方话语、媒体话语和网民话语之间的冲突与融通,目的是通过分析,对山东问题疫苗事件有一个更为清晰的认识,分析官方、媒体和网民之间产生冲突的原因以及如何促进三者之间的融通,达到融通。在山东问题疫苗事件中,官方话语和媒体话语之间的冲突主要体现在媒体对政府监管部门的问责。官方话语和网民话语的冲突主要体现在网民话语的不信任、对抗式解读和情绪化表达。媒体话语和网民话语的冲突主要体现在媒体的报道不能满足民众的需要。官方话语、媒体话语和网民话语之间产生冲突的原因是复杂而多元的。首先是公众对山东问题疫苗事件本身的愤怒、担忧和质疑,其次是对政府监管部门的不满。再次是公众和政府、媒体拥有信息量的不对称以及相互之间互动和沟通的不足。最重要的是网民与政府部门长久以来积累的裂痕和不信任。面对官方话语、媒体话语和网民话语之间的冲突,想要打通三者之间的联通渠道,实现三者之间的融通,媒体要发挥主体性,做好政府部门和民众之间沟通的桥梁,避免情绪化的报道。政府部门要呵护网民的社会情感、主动公开信息,率先进入到网民的话语空间,重视网民话语,密切关注网民舆论,快速进行回应。公众要提升媒介素养,实现理性建议。而最根本的则是以公共利益为基础,促进话语空间的融通。
[Abstract]:Taking the Shandong problem vaccine event as an example, this paper selects Weibo, a representative of Shandong problem vaccine event, and popular comments as samples to analyze the official discourse in the spread of Weibo by means of content analysis and frame analysis.The purpose of the conflict and communication between the media discourse and the netizens' discourse is to have a clearer understanding of the vaccine incident in Shandong and to analyze the authorities through analysis.The causes of conflicts between media and Internet users and how to promote the integration between them.In the Shandong issue of vaccine, the conflict between official discourse and media discourse is mainly reflected in the accountability of the media to government regulators.The conflicts between official discourse and Internet discourse are mainly reflected in disbelief, adversarial interpretation and emotional expression.The conflict between media discourse and netizens' discourse is mainly reflected in the fact that media reports can not meet the needs of the public.The causes of conflict between official discourse, media discourse and internet discourse are complex and diverse.The first is public anger, concern and doubt about the Shandong vaccine incident itself, and the second is dissatisfaction with government regulators.Third, the public and the government, the media have the asymmetry of information and mutual interaction and communication deficiencies.The most important thing is the long-accumulated rift and distrust between netizens and government departments.In the face of the conflict between official discourse, media discourse and netizens' discourse, we want to open up the communication channels between the three and realize the integration of the three. The media should give play to their subjectivity and act as a bridge between government departments and the public.Avoid emotional reporting.Government departments should protect the social feelings of netizens, open information actively, take the lead in the discourse space of netizens, attach importance to the discourse of netizens, pay close attention to the public opinion of netizens, and respond quickly.The public should improve media literacy and realize rational suggestions.The most fundamental is to promote the integration of discourse space on the basis of public interest.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D669;G206

【相似文献】