食品安全危机管理中的国际战略沟通研究

发布时间：2018-05-01 10:19

本文选题：食品安全 + 危机管理　；参考：《上海外国语大学》2017年博士论文

【摘要】：随着全球化时代社会开放度的日益提高,国家间政治、经济、社会、文化等领域的交流与合作呈现出全方位发展的新常态。作为非传统安全领域的食品安全在国际公共关系中也逐渐呈现出更为重要的地位和作用。食品安全危机对国际公众健康、对国际食品贸易产生重要的影响,同时,国际社会对中国政府及企业的信任危机,也使食品安全上升到了国家公共安全的高度。然而我国对于食品安全危机管理中的国际战略沟通重视不够、经验不足,往往出现沟通不及时、信息不对称、对象不明确、方法不灵活、措施不到位等。有鉴于此,聚焦食品安全领域的公共危机管理,研究探讨通过加强国际战略沟通有效化解中国食品安全危机,具有较强的理论意义和现实意义。本文把所研究的国际战略沟通限定在非传统安全的食品安全危机管理范围。非传统安全是近些年才确立的一个新的研究领域,应对非传统安全需要国际视野、战略思维。危机及公共危机管理、沟通及国际战略沟通又都是比较大的概念。本文研究的“食品安全危机管理中的国际战略沟通研究”,针对中国食品安全领域频频出现种种危机以及危机对政府公信力乃至国家形象造成的负面影响,从国家战略的高度、从非传统安全的视角,应用外交学、管理学、公共关系学、传播学等交叉理论,以食品安全领域为例,通过对危机管理、国际战略沟通的辨析,研究构建食品安全危机管理中的国际战略沟通方法,完善食品安全危机管理中的国际战略沟通机制。在研究过程中,不难发现,非传统安全视角下的食品安全已经成为一个全球性的重大战略问题,越来越受世界各国政府和社会公众的普遍关注。国内外学界和业界围绕“从农田到餐桌”的食品安全全程管理研究与实践,有许多方面值得我们学习和借鉴。结合食品安全领域的专业特性,本文也援引了近几年来婴幼儿乳粉产业的系列危机事件作为典型案例来验证理论研究,提出有效化解中国食品安全危机的国际战略沟通举措。本文采取理论导向为主,结合案例研究,辅以对比分析,致力于从加强国际战略沟通的角度强化中国食品安全危机管理。主要采用四种研究方法:一是定性分析法,运用归纳和演绎、分析与综合以及抽象与概括等方法,对相关理论基础进行梳理;二是比较研究法,探求食品安全危机管理普遍规律与特殊规律的方法;三是案例分析法,通过相关食品安全危机事件处置情况的跟踪了解进行例证;四是交叉研究法,借鉴不同学科的理论研究成果,从不同的角度和侧重点分析、论证本项课题的核心概念,把关于食品安全危机沟通研究不断引向深入。本文运用管理学、传播学、公共关系学、国际关系学等多学科的理论研究基础,从塑造国家形象、维护国家利益出发,研究构建食品安全危机管理中的国际战略沟通框架,通过理论辨析、现状分析和典型案例验证,并结合食品安全管理的专业属性提出了相关政策建议。第一,食品安全危机是全球化时代非传统安全的重点领域之一,需要跨学科交叉研究。食品安全管理的重要性源于食品安全的特性,而公共危机管理是世界范围社会管理面临的新问题。具有典型意义的食品安全危机管理,需要学术界从管理学、传播学、公共关系学、国际关系学等领域跨学科开展交叉研究。第二,危机与公共危机管理的研究范畴,应进一步向食品安全危机等重点领域拓展和深入。危机与公共危机管理是社会管理、公共管理的热点、难点课题,在当今经济社会发展的转型期中国食品安全危机凸显,食品安全危机对社会公众的心理危害、在国际社会的负面影响远远超出了单一危机事件的直接影响和经济影响。食品安全领域的危机与公共危机管理值得深入研究。第三,全球化时代国际战略沟通的功能作用凸显,是食品安全公共危机管理的重要手段和关键环节。当今世界,双边、多边国际交流与合作日益频繁,单一的国家或地区性公共危机往往会不断扩大或迅速蔓延成为国际公共危机,食品安全领域是其中传播快、影响大的类型之一,国际战略沟通也就成为了食品安全危机管理的重要手段和关键环节,对于促进经济发展、构建和谐社会、维护和平安定具有战略性的重大意义。第四,食品安全危机管理中的国际战略沟通,直接影响国家形象和国家利益。从国家利益出发、以国家利益为最高准则,是一个国家发展对外关系的总原则,也是任何形式国际战略沟通的核心思想。食品安全危机管理中的国际战略沟通同样关系国家形象和国家利益的程度,体现在其对国内食品行业及相关联行业的自身发展和进出口贸易的直接影响;是社会安全的基础性保障,体现着一个国家的经济社会发展水平和政府的管理能力;也对一个国家的经济和社会安全产生深远影响。第五,有效加强中国食品安全危机管理,需要构建新型国际战略沟通模式。食品安全危机管理作为一个公共危机管理理论的专项,在实践中涉及较多、也最为敏感。基于食品安全危机的专属特性,在现有管理的基础上,需要突出国际战略沟通在食品安全危机管理中的重要地位,着力构建跨域整合的新型国际战略沟通模式。
[Abstract]:With the increasing degree of social openness in the era of globalization, the exchange and cooperation between countries in the political, economic, social and cultural fields of the country has shown a new normal development. As a non-traditional security field, food safety is becoming more and more important in international public relations. The food security crisis is to the international public. The public health has an important influence on the international food trade. At the same time, the international community's trust crisis to the Chinese government and enterprises has also made food safety up to the national public safety. However, our country has not paid enough attention to the international strategic communication in the food safety crisis management, and the experience is insufficient. Symmetry, the object is not clear, the method is not flexible, the measures are not in place. In view of this, it is of great theoretical and practical significance to focus on the public crisis management in the field of food safety and to study and discuss the effective solution of the food safety crisis in China by strengthening the international strategic communication. The whole food safety crisis management range. Non traditional security is a new field of research that has been established in recent years. It needs international vision to deal with non-traditional security, strategic thinking. Crisis and public crisis management, communication and international strategic communication are all relatively large concepts. The international strategy in food safety crisis management is studied in this paper. In view of the frequent emergence of various crises in the field of food safety in China and the negative impact of the crisis on government credibility and the image of the country, from the national strategic level, from the perspective of non traditional security, the cross theories of foreign affairs, management, public relations and communication are applied to the food safety field as an example. Crisis management, differentiation and analysis of international strategic communication, research and construction of international strategic communication methods in food safety crisis management, and the improvement of international strategic communication mechanism in food safety crisis management. It is not difficult to find that food safety under the non traditional security perspective has become a global strategic problem, and more and more more and more. The research and practice of the whole process management of food safety in the field of "from farmland to the table" is worthy of our study and practice. In combination with the professional characteristics of food safety, this paper also cites a series of crises in the dairy industry in recent years. As a typical case to verify the theoretical research and put forward the international strategic communication measures to effectively resolve the food safety crisis in China, this paper is based on theoretical guidance, combining case study with comparative analysis, and focusing on strengthening the management of food safety crisis in China from the perspective of strengthening international strategic communication. The main use of four research methods is: The first is the qualitative analysis method, using the methods of induction and deduction, analysis and synthesis, abstract and generalization, etc., to comb the relevant theoretical basis; two is a comparative study method to explore the general law and special law of food safety crisis management, and three is a case analysis method, through the tracking of related food safety crisis events. The four is the cross research method, which draws on the theoretical research results of different disciplines and analyzes the core concepts of this subject from different angles and emphasis, and puts forward the research on the food safety crisis communication. This paper uses the theoretical research basis of management, communication, public relations, international relations and so on. The international strategic communication framework in food safety crisis management is built on the basis of building national image and maintaining national interests. Through theoretical analysis, current situation analysis and typical case verification, and combining with the professional attributes of food safety management, the relevant policy suggestions are put forward. First, the food safety crisis is the non traditional security in the era of globalization. One of the key areas needs interdisciplinary research. The importance of food safety management comes from the characteristics of food safety, and public crisis management is a new problem facing social management worldwide. The typical food safety crisis management needs the academic field from management, communication, public relations, international relations and other fields. Cross subject interdisciplinary research. Second, the research category of crisis and public crisis management should be further expanded and deepened to the key areas of food safety crisis. Crisis and public crisis management are social management, hot spot and difficult topic of public management. In the transition period of economic and social development, the food safety crisis in China is highlighted, food safety is highlighted. The negative impact of the whole crisis on the public is far beyond the direct and economic effects of the single crisis. The crisis and public crisis management in the food safety field should be deeply studied. Third, the function of the international strategic communication in the era of globalization is prominent, and it is the public crisis management of food safety. The world, bilateral and multilateral international exchanges and cooperation are becoming more and more frequent. A single national or regional public crisis tends to expand or spread rapidly into an international public crisis. Food safety is one of the types of rapid spread and great impact. International strategic communication has also become a food safety crisis. The important means and key links of machine management are of strategic significance to promoting economic development, building a harmonious society and maintaining peace and stability. Fourth, international strategic communication in food safety crisis management directly affects national image and national interests. From national interests, the national interests are the highest standards, and a country is a country. The general principle of developing foreign relations is also the core idea of any form of international strategic communication. The international strategic communication in the food safety crisis management is also related to the national image and the degree of national interests. It is reflected in its direct impact on the domestic food industry and the related industry and its import and export trade; it is a social security. Basic security embodies the economic and social development level of a country and the management ability of the government; it also has a profound influence on the economic and social security of a country. Fifth, the effective strengthening of China's food safety crisis management needs to build a new international strategic communication model. Food safety crisis management is a public crisis management. On the basis of the existing management, it is necessary to highlight the important status of international strategic communication in the food safety crisis management, and to build a new international communication mode of cross domain integration based on the special characteristics of the food safety crisis.

【学位授予单位】：上海外国语大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：D63;D822

【参考文献】