基于层次分析法的影响微信中社会思潮传播的因素研究

发布时间：2018-06-01 11:25

本文选题：层次分析法 + 微信　；参考：《电子政务》2017年05期

【摘要】：微信中的社会思潮更具平民化、隐蔽性和可信性等特征,它体现了思想的自由与开放,但是也对主流价值观的传播带来了巨大的挑战。在对网络社会思潮研究成果进行总结分析的基础上,通过问卷调查法和观察法,结合层次分析法的理论,提出了影响微信中社会思潮传播的四个主要因素:微信内容因素、微信环境因素、受众因素和社会教育因素;并通过实证分析得出结论,微信内容因素和受众因素是影响微信中社会思潮传播的主要因素;在此基础上,提出建立"社会—微信平台—自我"的三位一体机制,多方共同发力,以引导微信中社会思潮传播与发展。
[Abstract]:The social trend of thought in WeChat has the characteristics of populace, concealment and credibility. It embodies the freedom and openness of thought, but also brings great challenge to the spread of mainstream values. On the basis of summarizing and analyzing the research results of network social thoughts, through questionnaire survey and observation, combined with the theory of Analytic hierarchy process (AHP), this paper puts forward four main factors that influence the spread of social thoughts in WeChat: the content factors of WeChat. The environmental factors of WeChat, audience factors and social education factors, and through the empirical analysis, it is concluded that WeChat content factors and audience factors are the main factors affecting the spread of social trends of thought in WeChat. In order to guide the spread and development of social trend of thought in WeChat, this paper puts forward a trinity mechanism of "social-WeChat platform-self".
【作者单位】：北京邮电大学马克思主义学院;
【基金】：北京市社会科学基金项目“突发性公共事件中网络的放大效应研究”(项目编号:15SHB022) 北京邮电大学青年专项基金项目“微信折射出的当代社会思潮研究”(项目编号:2016RC45)
【分类号】：D669

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