基于SWOT分析的营口市工商联发展战略研究

发布时间：2018-07-06 08:54

本文选题：SWOT分析 + 工商联　；参考：《吉林大学》2015年硕士论文

【摘要】：随着社会主义市场经济体制的日益完善以及经济全球化进程的不断加快,非公有制经济不断发展壮大,作为党和政府联系非公经济人士的桥梁和纽带,政府管理和服务非公经济的助手,工商联组织围绕统战性、经济性、民间性(三性)职能发挥了一些积极作用,同时也面临新的挑战,其职责和使命发生着深刻变化。从总体上看,工商联组织的职能发挥已远远滞后于非公经济的发展,“三性”作用的发挥呈现出不均衡现象,其组织模式和运作机制已经不适应中国非公经济发展的现状,不符合中国经济体制改革的目标,也同市场经济规则差距很大。文章首先阐述SWOT分析法的理论基础和应用范畴,并对营口市工商联的组织发展进行现状和SWOT分析,研究营口市工商联目前所具备的优势、劣势以及面临的机遇和威胁,基于SWOT分析结果分别提出SO、ST、WO、WT策略,对营口市工商联组织发展给出对策建议。文章一共分为五个章节:第一章为绪论,主要阐述论文的产生背景及基本框架;第二章为研究的理论基础,既介绍了SWOT的基本概念和方法论又介绍其在不同领域层次的应用和发展;第三章对营口市工商联进行现状分析,主要研究基本情况和存在问题,并对组织的愿景和任务进行了陈述;第四章结合营口市实际,运用SWOT分析法研究当前营口市工商联发展过程中存在的优势、劣势和面临的机遇、威胁;第五章根据SWOT分析结果首先提出SO、ST、WO、WT策略,对营口市工商联组织发展给出对策建议,之后对战略进行了分析,最终提出了发展战略实施方案。既要发挥优势完善劣势,又要利用好机遇积极应对威胁。只有这样,才能促进营口市工商联健康持续发展,更好的发挥党和政府联系非公经济人士的桥梁和纽带作用,更好的发挥政府管理和服务非公经济的助手作用。
[Abstract]:With the improvement of the socialist market economy system and the acceleration of the economic globalization process, the non-public economy continues to develop and expand, which serves as a bridge and link between the Party and the government to connect the non-public economic personages. The assistant of government management and service to non-public economy, the organization of the Federation of Industry and Commerce has played some positive roles around the functions of United front, economy and folk (three characters), at the same time, it is also facing new challenges, and its duty and mission have undergone profound changes. On the whole, the function of the organization of the Federation of Industry and Commerce has lagged far behind the development of the non-public economy, and the exertion of the role of the "three characters" has shown an unbalanced phenomenon, and its organizational model and operational mechanism have not adapted to the current situation of the development of the non-public economy in China. Not in line with the goal of China's economic reform, but also with the rules of the market economy. This paper first expounds the theoretical basis and application category of SWOT analysis, and analyzes the present situation and SWOT analysis of the organization and development of Yingkou Federation of Industry and Commerce, and studies the strengths, weaknesses, opportunities and threats faced by Yingkou Federation of Industry and Commerce at present. Based on the results of SWOT analysis, this paper puts forward the strategy of SOPSTWO WT, and puts forward some countermeasures and suggestions for the organization development of Yingkou Federation of Industry and Commerce. The article is divided into five chapters: the first chapter is the introduction, mainly describes the background and basic framework of the paper, the second chapter is the theoretical basis of the study. It not only introduces the basic concept and methodology of SWOT, but also introduces the application and development of SWOT in different fields. Chapter three analyzes the current situation of Yingkou City Federation of Industry and Commerce, and mainly studies the basic situation and existing problems. The fourth chapter combines the reality of Yingkou City, using SWOT analysis method to study the advantages, disadvantages, opportunities and threats in the development process of Yingkou Industry and Commerce Federation. In chapter 5, according to the result of SWOT analysis, the author puts forward the strategy of SOPSTWO WT, and puts forward the countermeasures and suggestions for the development of Yingkou Industry and Commerce Federation, then analyzes the strategy, and finally puts forward the implementation plan of the development strategy. We should not only give play to our strengths and weaknesses, but also make good use of opportunities to deal with threats. Only in this way, can we promote the healthy and sustainable development of Yingkou City Federation of Industry and Commerce, play a better role as a bridge and link between the Party and the government, and better play the assistant role of government management and service to non-public economy.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D665.9

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