强化网络政治传播的注意力管理
发布时间:2018-08-24 16:04
【摘要】:既要了解受众注意的内容和方式,更要对传播的内容和接受方式进行价值倾向的引导。充分发挥群体的影响力和感召力,发现和整合受众的政治态度和政治倾向。有意识、有目的地干预受众心理倾向,在其注意力形成的源头把好关。
[Abstract]:It is necessary not only to understand the contents and methods of audience attention, but also to guide the content of communication and the way of acceptance. Give full play to the influence and influence of the group, and discover and integrate the political attitude and tendency of the audience. Consciously and purposefully interfere with the psychological tendency of the audience, and close it to the source of its attention formation.
【作者单位】: 北京邮电大学马克思主义学院;
【分类号】:D621.5;G206
[Abstract]:It is necessary not only to understand the contents and methods of audience attention, but also to guide the content of communication and the way of acceptance. Give full play to the influence and influence of the group, and discover and integrate the political attitude and tendency of the audience. Consciously and purposefully interfere with the psychological tendency of the audience, and close it to the source of its attention formation.
【作者单位】: 北京邮电大学马克思主义学院;
【分类号】:D621.5;G206
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