社区民营微型养老院的连锁化运营
发布时间：2018-08-29 18:21
【摘要】：社区民营微型养老院是机构养老的发展趋势,然而社区民营微型养老院在设立和经营过程中存在诸多问题,审批难,运营成本高,收益周期长,服务质量参差不齐,政府部门不易监督管理等,严重削弱了其养老服务功能的发挥。结合连锁经营理论,论证了社区民营微型养老院连锁经营的可行性和优越性。认为社区民营微型养老院的连锁化运营与各利益主体的利益诉求耦合,即发挥规模效应,降低了运营商的运营成本,利润空间得到了拓展;服务形式多样,服务质量有保障,老人和老人子女满意度高;利于政府监督管理等,并从定义、选址、经营者的选择、组织性质、连锁扩张方式和组织架构等几个方面探讨了社区连锁养老院的经营模式,最后分析了政府在社区民营微型养老院连锁化发展中的作用,即要加强各类强制型政策、市场型政策、信息引导型政策和自愿型政策工具的支撑。
[Abstract]:The community private miniature nursing home is the development trend of the institution for the aged. However, there are many problems in the establishment and operation of the community private miniature nursing home, such as difficult examination and approval, high operating cost, long income cycle, and uneven service quality. It is difficult for government departments to supervise and manage, which seriously weakens the function of pension service. Combined with chain management theory, the feasibility and superiority of community private mini nursing home chain operation are demonstrated. It is considered that the chain operation of the community private miniature nursing home is coupled with the interest demands of the various stakeholders, that is, the scale effect is brought into play, the operation cost of the operator is reduced, the profit space is expanded, the service forms are diverse, and the service quality is guaranteed. The elderly and their children have a high degree of satisfaction, which is conducive to government supervision and management, and discusses the business model of community chain nursing homes from the aspects of definition, location selection, operator selection, organizational nature, chain expansion mode and organizational structure, etc. Finally, the paper analyzes the role of government in the chain development of community private mini-nursing homes, that is, to strengthen the support of various compulsory policies, market-based policies, information-oriented policies and voluntary policy tools.
【作者单位】： 华东师范大学公共管理学院;
【分类号】：D669.6
本文编号：2212029
[Abstract]:The community private miniature nursing home is the development trend of the institution for the aged. However, there are many problems in the establishment and operation of the community private miniature nursing home, such as difficult examination and approval, high operating cost, long income cycle, and uneven service quality. It is difficult for government departments to supervise and manage, which seriously weakens the function of pension service. Combined with chain management theory, the feasibility and superiority of community private mini nursing home chain operation are demonstrated. It is considered that the chain operation of the community private miniature nursing home is coupled with the interest demands of the various stakeholders, that is, the scale effect is brought into play, the operation cost of the operator is reduced, the profit space is expanded, the service forms are diverse, and the service quality is guaranteed. The elderly and their children have a high degree of satisfaction, which is conducive to government supervision and management, and discusses the business model of community chain nursing homes from the aspects of definition, location selection, operator selection, organizational nature, chain expansion mode and organizational structure, etc. Finally, the paper analyzes the role of government in the chain development of community private mini-nursing homes, that is, to strengthen the support of various compulsory policies, market-based policies, information-oriented policies and voluntary policy tools.
【作者单位】： 华东师范大学公共管理学院;
【分类号】：D669.6
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