利安人寿保险公司绩效管理研究

发布时间：2018-03-12 23:24

本文选题：绩效　切入点：绩效管理　出处：《河北经贸大学》2017年硕士论文　论文类型：学位论文

【摘要】：保险在我国存在和发展的时间比较长,自民国时代我国就有了专门的保险公司,中国人民保险公司。在建国以后,随着我国社会发展和人们生活水平的不断改善和提高,人们对保险的认知和需求也发生了很大的变化。特别是近年来随着我国加入世界贸易组织以来,受国外先进文化思想的影响以及人们对未来规划的重视和需求,我国保险业也迎来了高速发展的黄金时期。保险也渐渐的从过去被国人所误认为是骗子的一种商品演变成了对未来生活、人生保障投资的一种重要方式和途径。在这种认识和需求变化的发展背景下,我国保险市场近年来发展也比较稳定,市场体系,特别是保险理赔流程、行业监管、险种类型开发、保障范围等都较以往完善了很多。保险行业在促进国民经济建设,提高人们社会保障范围,完善人们保障体系等方面都发挥着越来越广泛而重要的积极作用。而面对现代越来越激烈的市场竞争环境,对于保险企业的人力资源及管理的这种竞争关系来说,本质上就是企业间人员绩效管理能力的竞争。因此,科学完善的绩效管理体制无论是对现代企业经营,提高市场核心竞争优势还是在构建优秀的人才队伍,提高企业内部管理等方面都具有十分重要的作用。对于我国保险行业来说,自20世纪九十年代初发展到现在,我国保险销售模式逐渐的由个人推销的个险销售发展为现在个险、电话销售、网络营销以及电视销售等多元化综合营销模式。保险销售也从个体转变成了团队,从团队发展到当前区域代理。对于保险这一特殊行业来说,保险推销人员的业绩直接影响并决定了公司整个目标业绩的完成与否。可以说,对于保险公司来说,能力突出的销售个体或团队是公司最为宝贵的财富,也是保险公司可持续发展,保持市场竞争优势的最根本保障。因此,本文以利安人寿作为具体的研究对象,在结合前人理论研究经验和成果的基础上,运用问卷调查,统计分析等定量、定性相结合的综合研究方法对当前利安人寿保险公司南京总公司绩效管理现状及绩效管理过程中存在的问题等方面进行了深入全面的分析。本文从绩效考评的内容、绩效考评流程、绩效考评结果运用、员工绩效申诉这四个方面详细论述了当前利安人寿保险公司总部绩效管理的现状,同时根据相关数据以及实地的调研,总结出当前利安人寿绩效管理中存在的,例如绩效管理体系尚不完善、绩效考核指标设置欠合理、绩效考核过程流于形式、绩效考核结果运用不到位以及销售人员绩效管理制度缺乏对销售人员的指导作用等突出问题;同时,针对这些问题,本文从绩效管理的流程,在绩效计划、绩效实施管理、绩效评估、绩效结果反馈与应用这几个阶段提出了优化薪酬结构,加大绩效激励;调整岗位晋升标准;构建员工培训标准,促进员工更好发展;注重绩效成绩公布;改变绩效面谈过程等具体的优化措施。以此希望通过本次研究不仅可以对利安人寿未来绩效管理体系的优化及存在问题的有效解决提供很好的具体建议,同时也为国内其他同类新兴保险公司以及学者实践和研究现代企业绩效管理相关内容提供一定的借鉴参考作用。
[Abstract]:The insurance in our country the existence and development of a long time, since the era of China is a special insurance company, People's Insurance Company of China. In 1949, with the development of our society and people's living standards and the improvement of people cognition and the demand for insurance has changed greatly. Especially in recent years since China joined the world trade organization, influenced by foreign advanced culture and people's attention and planning for the future demand, China's insurance industry has also ushered in the golden period of rapid development. Insurance also gradually from the past Chinese people have mistaken for a commodity liar into the future life life, security investment is an important way of development. In this background knowledge and demand change, China's insurance market development in recent years is relatively stable, the market system, especially insurance Compensation process, industry regulation, insurance development, the scope of protection is more than ever improve a lot. The insurance industry in promoting national economic construction, improve people's social security, improve people security system and other aspects play an active role in more and more extensive and important. But facing the modern increasingly fierce market competition environment, for human resources and management of the insurance company of this competition, the essence is the enterprise performance management competition ability. Therefore, scientific and perfect performance management system both for the modern enterprise management, improve the core competitive advantage in the market or the construction of excellent talents, plays an important role to improve the enterprise internal management. For China's insurance industry, since the beginning of 90s twentieth Century to the present, China's insurance sales model is gradually changing from personal selling An insurance sales development is now a risk, telephone sales, network marketing and integrated marketing mode of TV sales and other diversified insurance sales. From the individual into a team from the team to the current development of the regional agency. For the special insurance industry, insurance salesmen's performance directly influences and determines the performance of the target company complete or not. It can be said, for insurance companies, the ability to highlight the sales of individual or group is the company's most valuable asset, but also the sustainable development of insurance companies, the most fundamental barrier keep the market competitive advantage. Therefore, in this paper, Lee life as the concrete research object, on the basis of previous research achievements and experience on the questionnaire survey, statistical analysis and quantitative, comprehensive research method of qualitative on the current Lian life-insurance company Nanjing corporate performance management status There and in the process of performance management problems were analyzed thoroughly. The performance appraisal content, performance appraisal process, performance evaluation results of the use of employee performance, the appeal of this four aspects discusses the current Li'an life-insurance company headquarters of the performance management of the status quo, according to the relevant data and field investigation, summed up the Lee life in performance management, such as performance management system is not perfect, the performance appraisal index set unreasonable, performance appraisal process form, the application of performance appraisal results to the performance management system and sales personnel lack of guidance on the role of the sales staff and other outstanding issues; at the same time, to solve these problems, this article from the performance management in the process, performance planning, performance management, performance evaluation, performance feedback and application of the several stages of optimized compensation The structure, performance incentives to increase the promotion of post adjustment; standards; the construction of staff training standards, promote employees better development; pay attention to performance results; change the specific measures for optimizing the performance interview process. Hope that through this study can not only optimize the existing and future Lee life performance management system to effectively solve the problem of providing very specific recommendations well, but also provide some reference for other emerging insurance companies and scholars research and practice of modern enterprise performance management related content.

【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F842.3

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