同事间社交媒体互动感知对组织公民行为的影响研究

发布时间：2017-12-28 16:04

本文关键词：同事间社交媒体互动感知对组织公民行为的影响研究　出处：《华南理工大学》2016年硕士论文　论文类型：学位论文

【摘要】：伴随着社交媒体用户群体的爆发式增长,有越来越多的学者开始关注社交媒体与企业之间的关系,同时也有越来越多的企业、企业家开始重视社交媒体的应用。但是,目前学术界所涉及的有关社交媒体与企业的关系研究一般是将企业或企业家与消费者等外部利益相关者为研究对象,探讨如何利用社交媒体树立良好的企业或企业家形象、品牌形象、培养顾客忠诚、吸引消费群体等。朋友亲人之间通过微信、QQ、微博等社交媒体工具进行沟通交流已经是家常便饭,与此同时同事之间也经常通过社交媒体进行互动交流,这种互动不仅可以交流工作、生活方面的信息,还能拉近彼此的距离,使漂泊异乡的上班族多了份友情。但企业或组织内部的社交媒体互动能否对员工产生影响作用却很少被人研究,同事之间通过社交媒体进行互动会对员工产生什么样的影响值得探究。基于以上背景,本文通过文献综述法、问卷调查法等研究方法试图探讨同事之间通过微信、QQ、微博等社交媒体进行互动所获得的感知能否影响同事之间的人际信任关系,以及这种信任关系能否激发员工的组织公民行为。本文根据前人的研究成果将社交媒体互动感知划分为感知有用性、双向性、响应性和互助性这四个维度,将人际信任划分为认知信任和情感信任两个维度,将组织公民行为划分为利于同事的公民行为和利于组织的公民行为。本研究通过发放网络问卷共收集到有效问卷270份,然后用SPSS20.0进行数据处理和统计分析。最终本研究得到以下主要结论:(1)同事间积极的社交媒体互动感知能够正向影响同事间的信任关系。同事间在社交媒体互动的过程中所感知到的有用性、双向性、响应性和互助性均能够正向影响同事间的认知信任和情感信任。(2)同事间的信任关系能够正向影响员工的组织公民行为。同事间的认知信任和情感信任均能够正向影响利于组织的公民行为和利于同事的公民行为。(3)同事间积极的社交媒体互动感知能够在一定程度上直接正向影响员工的组织公民行为。其中感知的有用性、双向性和响应性均能够正向影响利于同事和利于组织的公民行为;而感知的互助性对利于同事的和利于组织的公民行为不存在显著的影响作用。(4)同事间的信任关系在同事间的社交媒体互动感知和组织公民行为之间发挥了部分中介作用。基于此,本研究还提出了相应的管理建议以及对相关研究的未来展望。
[Abstract]:With the explosive growth of social media users, more and more scholars begin to pay attention to the relationship between social media and enterprises. Meanwhile, more and more enterprises and entrepreneurs begin to attach importance to the application of social media. However, the current researches about the relationship between social media and enterprises involved in the academic circles is generally the enterprises or entrepreneurs and consumers and other external stakeholders as the research object, discusses how to use social media to establish a good corporate image, brand image, or entrepreneurs to cultivate customer loyalty, attract consumer groups. By WeChat, QQ, micro-blog and other social media tools people have homely food communicate with colleagues at the same time, often through social media interaction, this interaction can not only exchange information on the work and life, but also narrow the distance between each other, make a strange work more than a friendship. But whether social media interaction within a company or organization can influence employees is seldom studied. What kind of impact does employees interact through social media on employees can be explored. Based on the above background, this paper through the research methods of literature review and questionnaire survey to explore the interaction between colleagues obtained the perception of interpersonal trust can affect the relationship between colleagues by WeChat, QQ, micro-blog and other social media, and the trust relationship can stimulate employee's organizational citizenship behavior. This paper will be divided into interactive social media perception of perceived usefulness, two-way, and the mutual response of these four dimensions according to previous research results, the interpersonal trust is divided into two dimensions of cognitive trust and emotional trust, organizational citizenship behavior is divided into citizenship behavior to colleagues and conducive to organizational citizenship behaviors. In this study, 270 valid questionnaires were collected through the distribution of network questionnaires, and then data processing and statistical analysis were carried out with SPSS20.0. Finally, the main conclusions of this study are as follows: (1) the positive social media interaction perception among colleagues can positively affect the trust relationship among colleagues. The perceived usefulness, two-way, responsiveness and mutual assistance in the process of social media interaction can positively affect the cognitive trust and emotional trust among colleagues. (2) the trust relationship among colleagues can positively affect employee organizational citizenship behavior. The cognitive and emotional trust among colleagues can positively affect the civic behavior of the organization and the civil behavior of the colleagues. (3) positive social media interaction perception among colleagues can directly affect employee organizational citizenship behavior to a certain extent. The perceived usefulness, two-way nature and responsiveness can positively affect the behavior of citizens who are good for colleagues and organizations. However, perceived mutual help has no significant impact on colleagues' behavior and organizational citizenship behavior. (4) the trust relationship among colleagues plays a part of mediating role between social media interaction perception and organizational citizenship behavior among colleagues. Based on this, this research also puts forward the corresponding management suggestions and the future prospects for the related research.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206;C912.6

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