社交网络用户过度使用到理性使用的实证研究

发布时间：2018-01-26 00:11

本文关键词： 社交网络服务过度使用刺激有机体响应理性使用技术压力　出处：《中国科学技术大学》2017年博士论文　论文类型：学位论文

【摘要】：当今社会,社交网络作为一种新兴的、为具有相同兴趣群体建立的虚拟社区,得到了极大发展。随着信息网络技术的飞速发展,社交网络服务以其崭新面貌让享用者突破传统的交往方式,大大丰富和拓展了人们的社交活动。特别是近年来社交网络服务从电脑端延伸到移动端之后,更是对社会生活和经济活动产生了广泛而深远的影响。但是,沉迷于使用社交网络服务产品也会造成一系列对使用者不利的结果,给使用者及其家人和朋友的生活和工作带来许多问题,同时也进一步导致社交网络服务给社会带来的正负效应之比发生着悄然变化。社交网络服务一方面呈现出继续不断扩展和发展的繁荣景象,另一方面在用户内心实际的使用体验中,用户对社交网络服务反感的现象越来越多。与此同时,社交网络疲劳、社交网络压力、社交网络成瘾也开始进入学者研究的视野中。最近有关社交网络成瘾应对行为的研究指出,为了防止对社交网络成瘾导致的压力,已有很多用户停止使用社交网络。然而,现在就预言社交网络系统生命周期的终结显然不符合社交网络发展的实际,因为当用户感知自己存在过度使用社交网络的问题甚至存在成瘾倾向时,往往会理性地控制自己过度使用社交网络的行为,使过度使用社交网络回归到正常使用的状态。目前,诸多学者关注于用户终止使用社交网络的影响因素研究,而忽略了怎样促使用户存在过度使用行为时及时回归理性使用的机理研究。为了填补这个研究空白,本文基于刺激有机体响应理论(SOR),解释有过度使用行为的用户是如何在社交网络技术压力的作用下回归正常使用的。基于SOR理论构建的研究模型,本文提出了相关的研究假设,并以问卷调查方法获得了一手的数据资料。通过对中国社交网络服务用户调查数据的实证分析,我们发现:(1)社会互动过载,工作入侵,隐私入侵对技术压力有显著的正向影响;(2)社交网络服务用户的感知有用性和感知有趣性以及技术压力对回归理性使用有突出的积极影响;(3)社会互动过载和隐私入侵对感知有用性和感知有趣性产生负向显著影响。本研究不是把过度使用社交网络简单地与终止使用行为相联系,而把研究视角延伸到用户感知过度使用的压力时,哪些因素影响着用户理性回归到社交网络的正常使用状态,拓展了社交网络服务研究领域的范围。这项研究不但更加符合广大社交网络用户使用的实际情况,也有利于对处于过度使用的用户实施干预提供有效指导。研究结果显示,在社交网络技术压力、感知有用性和感知有趣性的作用下,人们可以利用社交网络的技术压力帮助过度使用者回归到正常使用的状态,同时也提示社交网络产品的提供商在产品设计时要在产品的有用性和有趣性二者之间做出权衡。本研究有以下贡献:拓展了社交网络服务用户后采纳研究领域的范围,首次把SOR模型运用到社交网络成瘾的研究中,引入社交网络技术压力作为回归理性使用的推动力,科学地解释了过度使用社交网络的用户如何回归理性使用。
[Abstract]:In today's society, the social network as an emerging, with the same interest groups set up a virtual community, has been a great development. With the rapid development of information network technology, social networking services to the new look let enjoy breaks through the traditional way of communication, greatly enriched and expanded people's social activities. Especially after in recent years, the social networking service from the computer terminal extension to the mobile terminal, but also had a wide and profound influence on social life and economic activities. However, indulge in the use of social networking services products can cause a series of unfavorable results to users, bring many problems to the users and their friends and family life and work, positive and negative the effect also lead to further social networking service brings to the society is undergoing changes. Social networking services on the one hand shows the continued expansion and development Show the prosperity, on the other hand, the use of the user inside the actual experience, users of social networking services and disgusted with the phenomenon more. At the same time, the social network fatigue, social network pressure, social network addiction researchers have begun to enter the field of vision. Recently studies on social network addiction coping behavior pointed out that, in order to prevent lead to Internet addiction social pressure, many users stop using social network. However, the end of predicted social network system life cycle now obviously does not conform to the actual development of social networks, because when the user perception of their excessive use of social networks and even the existence of addiction problems, tend to control their excessive use of social rationality the behavior of the network, the excessive use of social networks to return to normal state. At present, many scholars pay attention to the user to terminate Study on Influence Factors of the social network, while ignoring the mechanism of how the user behavior when there is excessive use of timely return to rational use. In order to fill the research gap, this paper based on the theory of stimulus organism response (SOR), to explain the excessive use of behavior of users is how to return to normal use in social network technology under pressure study on the model of SOR. Based on the theory of this paper, put forward the relevant research hypotheses, and to survey method to obtain first-hand data. Through the analysis of empirical Chinese social network service user survey data we found that: (1) social interaction work overload, invasion, invasion of privacy has a significant positive effect the technology of pressure; (2) social networking service users' perceived usefulness and perceived playfulness and technical pressure have positive effects on the outstanding return to rational use; (3) society The interaction of overload and invasion of privacy on perceived usefulness and perceived playfulness significantly negative influence. This study is not the excessive use of social networks simply linked to terminate the use of behavior, and the research perspective extends to the user perception of the excessive use of pressure, what factors affect the user rational return to social networks for normal use the state, which expands the scope of social network service research field. This study not only more accord with the actual situation of the social network users, but also conducive to the excessive use of user intervention in providing effective guidance. The research results show that in the social network technology pressure, perceived usefulness and perceived playfulness under the action of it can help the users return to normal use of excessive pressure of a social network, at the same time also suggested that social network provider of products in production Product design to make trade-offs between interesting and useful products. There are two contributions in this research: expand the social networking service users after the adoption of the scope of the research field for the first time, the SOR model is applied to the study of social network addiction, the introduction of social network technology as the rational use of pressure force, science to explain the excessive use of social network users to return to rational use.

【学位授予单位】：中国科学技术大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：C912.3;F274

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