基于问卷的数据收集与分析的研究

发布时间：2018-03-12 18:00

本文选题：问卷　切入点：数据收集方法　出处：《山东师范大学》2011年硕士论文　论文类型：学位论文

【摘要】：在信息社会里,数据与我们的生活息息相关的,它可为信息使用者进行决策提供巨大的信息支持。准确、有效、可靠的数据须在具体的数据收集工作中用数据收集工具获得,数据收集过程是保证所收集数据质量的重要环节。数据收集的基本任务是根据研究的预定目的、要求和任务,运用各种科学的调查方法,有目的、有计划、有组织地向调查对象搜集资料,取得反映研究对象的原始统计资料。问卷是进行数据收集的一种常用工具,基于问卷的数据收集方法有很多,如现场发放纸质问卷、网络在线问卷、电子邮件调查、问卷访谈等,每一种基于问卷的数据收集方法都有自身的优点及局限性。在开展具体的数据收集工作之前,必须根据研究目的和调查对象选择最有效的数据收集方法,以保证所收集数据的质量。本文的主要研究目的是通过在高校学生群体中发放纸质调查问卷和网络调查问卷,进行数据回收,对回收的问卷从数据质量、问卷反馈率与题项回答率、调查回应率方面比较基于问卷的两种数据收集方法回收数据的特点,总结出在开展调查时两种数据收集方法现阶段所显示的特点,推断出基于问卷的这两种数据收集方法对于所收集的数据质量的影响和适用领域。本文通过基于问卷调查实验和对参考资料的总结,发现网络问卷调查覆盖面广,但是问卷反馈率和回应率比较低,在数据质量和题项回答率方面两者没有太大差异。在面向广大网民群体时,适用于调查有关“是什么”、“是多少”、“地区”和“时间”等方面的问题,即数量统计调查,比较适合使用网络问卷调查。如果是有关具体细节调查,往往采用针对具体的小群体的纸质问卷调查的方式,调查时可进行访谈记录,得到精确的信息。如果为提高调查的覆盖率,同时还要保证数据质量可以采用纸质问卷与网络问卷相结合的方式,这样既可以保证调查的顺利开展,还可以提高调查效率。
[Abstract]:In the information society, data is closely related to our lives. It can provide huge information support for information users to make decisions. Accurate, effective and reliable data must be obtained through data collection tools in specific data collection. The process of data collection is an important step to ensure the quality of collected data. The basic task of data collection is to collect data from the respondents in a purposeful, planned and organized manner, using various scientific methods of investigation according to the intended purpose, requirements and tasks of the study, The questionnaire is a common tool for data collection. There are many methods of data collection based on the questionnaire, such as the on-site distribution of paper questionnaires, online questionnaires, e-mail surveys, Each method of data collection based on questionnaire has its own advantages and limitations. Before carrying out the specific data collection, it is necessary to select the most effective data collection method according to the purpose of the research and the object of the survey. To ensure the quality of the collected data. The main purpose of this paper is to distribute paper questionnaire and online questionnaire to college students, and to collect data from data quality, questionnaire feedback rate and item answer rate. In terms of the survey response rate, the characteristics of the two methods of data collection based on questionnaires are compared, and the characteristics of the two methods of data collection at this stage of the survey are summarized. The effects of these two data collection methods based on questionnaire on the quality of collected data and their application areas are inferred. Based on the questionnaire survey experiment and the summary of reference materials, this paper finds that the network questionnaire has a wide coverage, but the feedback rate and response rate of the questionnaire are relatively low. There is no significant difference in data quality and item answer rate. When it comes to the vast number of Internet users, it can be used to investigate questions about "what is", "how much", "region" and "time", that is, the quantitative statistical survey. It is more suitable to use online questionnaire survey. If the specific details of the survey, often using a specific small group of paper questionnaires, the survey can be conducted interviews, In order to improve the coverage of the survey and ensure the quality of the data, the paper questionnaire and the network questionnaire can be used to ensure the smooth development of the survey, but also to improve the efficiency of the survey.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C811

【引证文献】