新媒体语境下公众人物污名化形成机理研究

发布时间：2018-03-16 08:47

本文选题：污名化　切入点：新媒体语境　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：污名化概念在上个世纪开始进入我国研究者的视野。与此同时,互联网的高速发展,网络场域因其虚拟性、互动性、匿名性等特性,使得网络空间成为了污名化高频发生地。目前我国正处于社会结构转型的时期,特有的社会背景使污名呈现出新的样态。随着技术的发展,新兴媒介层出不穷,新的媒介语境带来新的传播样态,污名化的形成机理也将随之而变化。林克和费伦在传统语境下研究个体污名时发现,污名是负面标签、刻板印象、孤立、状态缺失和歧视等元素共存的状态。但在新媒体语境下,这些元素所共存的状态将会被打破。通过对于污名化相关理论的梳理,认为污名化是施加污名者对承受污名者施加的一种使其受到贬低、侮辱的标签,伴随着这种标签的个体或群体都将会受到偏见、歧视甚至社会权利、地位的丧失,同时面对这种不公正的待遇,蒙受污名者将其偏见或歧视内化,造成自身的自我贬抑。论文的研究重点是新媒体语境下污名化的形成机制,通过文献研究法发现媒体语境不仅建构了人们的认知方式,还建构了互动方式。媒体的议程设置功能、拟态环境以及标签化的报道方式都对其有重要作用。在新媒体语境下,双向互动的传播方式对于污名化形成起到了促进作用,网状式的传播结构加剧了污名的普遍性和复杂性。根据网络观察和对自愿性公众人物和非自愿性公众人物的案例分析,将公众人物污名化的形成机理分为三个阶段:污名暴露阶段、污名传播阶段以及污名化形成阶段。在污名暴露阶段,污名事件数量激增,曝光主体是新媒体;污名的暴露速度缓慢;在污名传播阶段,污名传播迅猛,易引发其他类型的污名,常常夹杂谣言;在污名化形成阶段,在传播中形成,持续时间短但集中爆发,增加下一个污名事件爆发的可能性。根据污名在形成过程中的特点,从网络空间治理、公众人物、社交网络平台和网民媒介素养角度提出去污名化的策略和建议。网络空间的治理强调政府加快相关法律法规的出台和落实、加强对于舆情监测的重视以及加强舆论引导的能力;公众人物要加强对于自身的约束和管理以及污名的应对能力;社交网络平台要加强自身的自律以及实名制的执行;网民要加强分辨和生产信息的能力。
[Abstract]:In 0th century, the concept of stigma began to enter the field of vision of Chinese researchers. At the same time, with the rapid development of the Internet, the network field is characterized by its virtual, interactive, anonymous, and so on. At present, our country is in the period of social structure transformation, and the special social background makes the stigma take on a new look. With the development of technology, the emerging media emerge one after another. The new media context brings new communication patterns, and the formation mechanism of stigmatization will change with it. When studying individual stigma in the traditional context, Link and Fellen find that stigma is negative labels, stereotypes and isolation. The state in which elements such as state loss and discrimination coexist. But in the context of new media, the state in which these elements coexist will be broken. Considering that stigmatization is a label that stigmatizes and insults those who are subjected to it, and that the individuals or groups associated with such labels will be subject to prejudice, discrimination and even the loss of social rights and status, At the same time, in the face of such unfair treatment, those who suffer stigma internalize their prejudice or discrimination, resulting in their own self-deprecation. The focus of this paper is the formation mechanism of stigma in the context of new media. Through literature research, it is found that media context not only constructs people's cognitive style, but also constructs interactive mode. The media agenda setting function, mimic environment and tagged reporting style all play an important role in the new media context. Two-way interaction plays a role in promoting the formation of stigmatization, and the network communication structure exacerbates the universality and complexity of stigma. According to network observation and case study of voluntary and involuntary public figures, The formation mechanism of public figure stigmatization is divided into three stages: stigma exposure stage, stigma propagation stage and stigma formation stage. In the stigma exposure stage, the number of stigma events increases sharply, and the subject of exposure is new media; The rate of exposure to stigma is slow; at the stage of stigma transmission, stigma spreads rapidly, causing other types of stigma, often mixed with rumors; at the stage of stigmatization, in the process of transmission, it is short-lived but concentrated. Increase the likelihood of the next scandal breaking out. According to the characteristics of stigma in the process of formation, from cyberspace governance, public figures, Social network platform and Internet users media literacy point of view of decontamination strategy and recommendations. The governance of cyberspace emphasizes the government to speed up the introduction and implementation of relevant laws and regulations, strengthen the importance of public opinion monitoring and strengthen the ability to guide public opinion; Public figures should strengthen their own constraints and management as well as the ability to deal with stigma; social network platforms should strengthen their own self-discipline and the implementation of real-name system; Internet users should strengthen the ability to distinguish and produce information.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C913;G206

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