消费文化影响下的群体手机使用情况分析

发布时间：2018-04-01 16:43

本文选题：群体　切入点：消费文化　出处：《四川省社会科学院》2011年硕士论文

【摘要】：手机作为高科技发展的产物,从出现到现在已经有20多年的发展历程。手机出现之时是一种高端消费品,使用手机的群体也很少。随着生产厂商的增多,手机价格的下降,手机开始在群体当中普及开来,成为大众消费品。同时,手机也由款式单一、体积庞大并且仅仅只有通讯功能的工具,发展到款式多样、小巧玲珑且拥有多种功能的通讯工具。在这其中手机被赋予了文化价值意义的消费,手机附带的扩展性功能更多的是一种文化产品的消费。所以随着手机的发展,群体对手机的消费有着更深层次的意义,而不仅仅是手机使用价值的一种消费。群体消费文化是影响手机使用的关键因素。我国消费文化,由于群体所处时代的不同,表现出前现代、现代和后现代社会因素混杂的情况。消费文化在整个社会中有着不同的群体表现。正是由于群体消费文化的差异性产生了消费行为的差异。所以本文用不同群体消费文化的相关理论分析群体手机使用情况,用定量的数据资料说明当前我国群体手机使用情况的差异性特征。
[Abstract]:As a product of high-tech development, mobile phone has been developed for more than 20 years.Mobile phones were a high-end consumer product when they appeared, and few people used them.With the increase of manufacturers and the decline of mobile phone prices, mobile phones have become popular among the masses and become consumer goods.At the same time, the mobile phone has developed from a single style, a large volume and only a communication function tools, to a variety of styles, small and exquisite communication tools with a variety of functions.The mobile phone is endowed with the consumption of cultural value, and the expanded function of the mobile phone is more of the consumption of a cultural product.Therefore, with the development of mobile phones, the group of mobile phone consumption has a deeper significance, not just a consumption of mobile phone use value.Group consumption culture is the key factor that affects the use of mobile phone.The consumption culture of our country, because of the different times of the group, shows the mixed situation of the pre-modern, the modern and the post-modern social factors.Consumer culture has different groups in the whole society.It is because of the difference of group consumption culture that produce the difference of consumption behavior.So this paper analyzes the use of group mobile phone with the relevant theories of different group consumption culture, and explains the different characteristics of group mobile phone use in our country with quantitative data.
【学位授予单位】：四川省社会科学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C912

【引证文献】