网络舆情生态系统运行的动力节点解析

发布时间：2018-04-05 03:18

本文选题：网络舆情　切入点：生态系统　出处：《湖南大学学报(社会科学版)》2017年05期

【摘要】：网络舆情生态是一个复杂多变的社会生态系统,系统内舆情主体因素、舆情客体因素及舆情环境因素相互影响、相互作用、相互制约,发生着多维度、多层次、立体化的互动。研究从"生产——传播——消费——分解"四个关键节点来解构网络舆情生态系统的动态运行过程:生产动力驱动网络舆情的酝酿生成;传播动力推动网络舆情的扩散升级;消费动力拉动网络舆情的集中爆发;分解动力催动网络舆情的消退与转化。这四个动力节点是探究网络舆情生态系统运行机制的重中之重,也是有效化解舆情危机、实现网络舆情生态治理的逻辑起点。
[Abstract]:Network public opinion ecology is a complex and changeable social ecological system, in which public opinion subject factors, public opinion object factors and public opinion environment factors interact, interact and restrict each other, and take place multi-dimensional, multi-level and three-dimensional interaction.The dynamic running process of network public opinion ecosystem is deconstructed from the four key nodes of "production-propagation-consumption-decomposing": production power drives the development of network public opinion, communication power promotes the diffusion and upgrade of network public opinion;Consumer power stimulates the centralized outbreak of network public opinion; decomposes the power to promote the extinction and transformation of network public opinion.These four power nodes are the most important to explore the operational mechanism of network public opinion ecosystem, and also the logical starting point to effectively resolve the crisis of public opinion and realize the ecological governance of network public opinion.
【作者单位】：湖南大学岳麓书院;云南师范大学党委宣传部;
【基金】：教育部哲学社会科学发展报告项目:“中国教育网络舆情发展报告”(13JBG005)
【分类号】：C912.63

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