对舆情概念的认知和思考

发布时间：2018-05-01 03:17

本文选题：舆情 + 概念　；参考：《编辑之友》2017年09期

【摘要】：无论是新闻传播学界,还是政界和企业界,都存在着不能准确把握和使用舆情概念的情况:一是将舆情与舆论混为一谈;二是视舆情为"舆论情况"的简称。舆情和舆论,关系密切,有诸多共同和共通之处;但也存在着一些不容忽视的区别。舆情即民意,不是"舆论情况"的简称。在学术研究和论文写作中,正确使用舆论概念和舆情概念,会呈现如下三种情况——第一种情况:两概念可以也必须同时使用;第二种情况:仅能使用舆论概念;第三种情况:仅能使用舆情概念。在涉及公众(网民)的意见未公开表达的情况时,特别是公众通过某些特殊的方式直接表现或间接表现自己的情绪时,则须使用舆情概念。对某些博主发的博文(包括微博)、论坛上的帖子、他人发的微信,进行不露声色的点击、转发,甚至只是进行围观(而参与围观的人数众多),这时,显然并不构成舆论和舆论现象,但是已经成为舆情了。
[Abstract]:The concept of public opinion can not be accurately grasped and used in the field of journalism and communication, as well as in the political and business circles: first, the concept of public opinion is confused with that of public opinion; second, public opinion is regarded as the abbreviation of "the situation of public opinion". The relationship between public opinion and public opinion is close, there are many common points, but there are some differences that can not be ignored. Public opinion is public opinion, not the abbreviation of "public opinion situation". In academic research and paper writing, the correct use of the concept of public opinion and the concept of public opinion will present the following three situations: the first case: the two concepts can and must be used at the same time, the second case: can only use the concept of public opinion; The third case: the concept of public opinion can only be used. The concept of public opinion should be used when the opinions of the public (Internet users) are not publicly expressed, especially when the public expresses their emotions directly or indirectly in some special ways. Some bloggers (including Weibo posts, posts on forums, WeChat messages from others) are quietly clicked on, retweeted, or even just watched. Obviously does not constitute the public opinion and the public opinion phenomenon, but already became the public opinion.
【作者单位】：三江学院文学与新闻学院;南京大学新闻传播学院;
【分类号】：C912.63;G206

【相似文献】