自媒体环境下政府新闻舆论引导存在的问题及其对策研究

发布时间：2018-05-13 02:24

本文选题：自媒体 + 新闻舆论引导　；参考：《湘潭大学》2017年硕士论文

【摘要】：当前,以微博、微信等为代表的自媒体无缝对接了我们的日常生活,深入的推进了互联网作为公众利益诉求表达的平台,而且大范围,大群体的网络舆情逐渐成为了新闻舆论引导的日常,可以说,我们正悄然进入了自媒体网络舆情时代。2016年2月19日,习近平总书记在北京主持召开党的新闻舆论工作座谈会并发表重要讲话。他强调党的新闻舆论工作是事关治国理政、安邦定国的大事要事,做好党的新闻舆论引导工作,必须始终坚持党的领导,坚持正确的政治方向,始终遵循新闻传播规律,不断创新方式方法,以适应分众化、差异化传播新形势,加快构建舆论引导新格局,不断提高党的新闻舆论的传播力、引导力、影响力、公信力。在自媒体环境下,网络舆情呈现出了一些新特点,如人人都有利益诉求表达的期望,而借助自媒体工具,人人都获得了这样一个平台,能够让更多人听到自己的声音,能够联合更多与自己有相同声音的人。可以说,话语权正式找到了“麦克风”,而“麦克风”正式有了自己的听众。然而,新环境下由于政府的缺位,缺乏对舆情信息的甄别,加之各种势力的干扰,使得诉求表达中夹杂着不同的声音,舆论引导的任务与压力也更加繁重艰巨。有关职能部门虽然注意到了自媒体到来的影响,在新闻舆论引导中也更加重视自媒体的作用,取得了一定的成绩,但是微博、微信、直播等新技术的不断更新,为新闻舆论引导不断提出了新的课题。笔者正是基于对这一问题的思考,在整理分析近年来舆情热点事件的基础上,总结出地方政府在新闻舆论引导中责任缺损的现状及原因,进而提出相关的建设性意见。并借鉴吸收美国等国外政府在新闻舆论引导中的有益经验,横向比较得出经验,纵向比较得出问题,然后以此提出政府可供参考的对策建议,更具现实性和启发性。本文主要从五个部分对此展开讨论。第一部分为绪论部分,主要介绍本课题的选题背景、选题意义以及国内外相关的研究动态和研究成果,并总结本课题所采用的研究方法,从中明确研究的思路和具体内容。第二部分是基于理论视角介绍相关的概念和理论,并对自媒体传播特性进行解析,同时对自媒体环境下,政府新闻舆论引导中的政府、媒体、公众三方关系与作用进行了分析,最后在阐述相关理论支撑的基础上,提出了舆论引导下的理论依据。第三部分结合近年来新闻舆论引导中的相关事例,对具体实践中存在的问题进行了总结归纳,在此基础上分析新闻舆论引导中政府责任缺失的主要原因。第四部分介绍和研究美国等国家在新闻舆论引导中的实践情况和国内可借鉴的有益经验,为提出可行的对策建议进行了梳理分析。最后以国内外实践的分析研究为支撑,提出强化在自媒体环境下新闻舆论引导的对策建议。
[Abstract]:At present, the self-media, represented by Weibo and WeChat, seamlessly docked our daily life, deeply promoted the Internet as a platform for the expression of public interest demands, and on a large scale, The network public opinion of the large group has gradually become the daily news public opinion guide, we can say, we are quietly entering the era of the media network public opinion. February 19, 2016, General Secretary Xi Jinping hosted the party's press and public opinion forum and delivered an important speech in Beijing. He stressed that the work of the party's news and public opinion is a matter of running the country and managing political affairs. It is important for Anbang to determine the country. To do a good job in guiding the party's news and public opinion, he must always adhere to the leadership of the party, adhere to the correct political direction, and always abide by the law of news dissemination. Innovative ways and methods to adapt to the new situation of differentiation communication, accelerate the construction of a new pattern of public opinion guidance, constantly improve the Party's power of dissemination of news public opinion, guidance, influence, credibility. In the self-media environment, Internet public opinion presents some new features, such as everyone has the desire to express their interests, and with the help of self-media tools, everyone has gained such a platform, so that more people can hear their own voices. Be able to unite more people who have the same voice as themselves. It can be said that the right to speak formally found the microphone, and the microphone formally has its own audience. However, due to the absence of government, the lack of discrimination of public opinion information, and the interference of various forces, the demands and expressions are mixed with different voices, and the task and pressure of public opinion guidance is more arduous. Although the relevant functional departments have noticed the impact of the arrival of the self-media and paid more attention to the role of the self-media in the guidance of public opinion, and have made certain achievements, the Weibo, WeChat, live broadcast and other new technologies have been constantly updated. For the news public opinion guidance has proposed the new topic unceasingly. Based on the consideration of this problem and the analysis of hot public opinion events in recent years, the author summarizes the present situation and causes of local governments' responsibility defects in the guidance of news public opinion, and then puts forward relevant constructive suggestions. It is more realistic and enlightening to draw lessons from the beneficial experience of foreign governments such as the United States in the guidance of news public opinion, compare the experiences horizontally and draw problems from the vertical comparison, and then put forward the countermeasures and suggestions that the government can refer to. This paper mainly discusses this from five parts. The first part is the introduction part, which mainly introduces the background of the topic, the significance of the topic, the research trends and research results at home and abroad, and summarizes the research methods used in this topic, from the clear ideas and specific content. The second part is based on the theoretical perspective to introduce the relevant concepts and theories, and to analyze the characteristics of self-media communication, at the same time, under the environment of self-media, the government, the media and the public in the guidance of government news media tripartite relationship and role are analyzed. Finally, on the basis of expounding the relevant theories, the paper puts forward the theoretical basis under the guidance of public opinion. The third part combined with the relevant examples in recent years, summarized the problems in practice, and then analyzed the main reasons of the lack of government responsibility in the guidance of news public opinion. The fourth part introduces and studies the practice of the United States and other countries in the guidance of news public opinion and the useful experience that can be used for reference in our country, and analyzes the feasible countermeasures and suggestions. Finally, based on the analysis and research of domestic and foreign practice, the countermeasures and suggestions to strengthen the guidance of news public opinion under the environment of self-media are put forward.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C912.63

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