企业慈善行为的可持续性研究

发布时间：2018-05-15 18:10

本文选题：企业慈善行为 + 营利性　；参考：《长春工业大学》2011年硕士论文

【摘要】：改革开放以来,我国的经济得到了迅速的发展,推动了我国企业向全球化、市场化迈进。随着我国企业的不断发展成熟,企业的“企业公民”意识也在不断的觉醒,除了更大限度的满足消费者的需求,获得股东和员工利益之外,企业的社会责任之一就是要更广泛地去关注企业的慈善行为。企业主动地承担社会责任对当前我国积极地构建社会主义和谐社会具有巨大的促进作用。企业慈善作为企业履行其社会责任的重要手段,对我国企业慈善行为的研究,不仅有利于丰富我国企业慈善行为理论,为我国企业的健康稳定发展奠定理论基础；而且从实践的角度也能够促进企业提高管理水平,更好的参与企业慈善事业,从而有利于我国企业的可持续发展。不仅如此,积极推进我国企业参与慈善,还能够为我国慈善事业和相关的社会组织的发展提供有价值的参考。因此,研究我国企业慈善行为具有重要的理论及现实意义。本文研究我国企业慈善行为采用了文献法和事例的方法。以我国企业为研究对象,以慈善行为为研究内容,首先从必要性与可能性的视角分析企业慈善行为的可持续性,然后再从营利性和公益性的视角分析企业慈善行为的可持续性,并最终为发展出适合我国国情具有可持续性的企业慈善行为的路径做出了选择。
[Abstract]:Since the reform and opening up, the economy of our country has been developed rapidly, which has pushed our enterprises to globalization and marketization. With the continuous development and maturity of enterprises in our country, the awareness of "corporate citizenship" of enterprises is also constantly awakening, in addition to meeting the needs of consumers to a greater extent and obtaining the interests of shareholders and employees. One of the corporate social responsibilities is to pay more attention to corporate philanthropy. The active undertaking of social responsibility by enterprises plays an important role in building a harmonious socialist society in China. As an important means for enterprises to fulfill their social responsibility, the study of corporate philanthropy in China is not only conducive to enriching the theory of corporate philanthropy in China, but also lays a theoretical foundation for the healthy and stable development of Chinese enterprises. And from the perspective of practice, it can also promote enterprises to improve the management level, better participate in corporate philanthropy, which is conducive to the sustainable development of enterprises in China. Moreover, actively promoting the participation of Chinese enterprises in philanthropy can provide valuable reference for the development of philanthropy and related social organizations in China. Therefore, the study of corporate philanthropy in China has important theoretical and practical significance. This paper studies the method of literature and examples of corporate philanthropy in China. Taking Chinese enterprises as the research object and philanthropy as the research content, this paper analyzes the sustainability of corporate philanthropy from the perspective of necessity and possibility, and then analyzes the sustainability of corporate philanthropy from the perspective of profit and public welfare. Finally, it makes a choice for the development of sustainable corporate philanthropic behavior suited to the national conditions of our country.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C913.7;F279.2

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