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游戏化设计在健康行为促进中的应用策略研究

发布时间:2018-06-08 22:21

  本文选题:游戏化设计 + 健康行为 ; 参考:《江南大学》2017年硕士论文


【摘要】:人们的生活质量在不断提高,对健康意识也逐步增加,如今对于健康的理解已经从传统的无疾病上升到了生理、心理、社会适应、道德四个维度;从原本静止不变的状态转为动态发展,可以说健康是复杂而多变的。人的一生都在追求健康,信息化时代的到来,人们对健康的认知途径越来越广阔,但是往往在实际行动中与健康的要求相背离。除了疾病的来袭,来自于日常生活当中的各种不合理的行为都是危害健康的元凶,健康始终是一个热点问题。人们在试图促成健康行为的养成、改变危害健康的行为,而实际操作中,往往又受制于太多来自于主观、客观因素的影响所中断,在健康领域关于行为改变的研究往往都是来自于医学上的干预手段,或者是健康教育的形式。近年来游戏化兴起,在各行各业当中都有着十分优秀的实践成果,发挥出其巨大的价值和潜力。游戏化在促进内驱力、发挥主观能动性、提高用户体验上有着其独特的优势。本课题提出通过游戏化设计介入健康行为领域当中,以促进健康行为的形成,为游戏化在健康领域的发展提供新的契机和新的思路。课题的研究首先是基于研究对象健康行为和游戏化设计理论、现状的研究,讲行为形成划分为五个阶段,通过开展定性研究和定量研究来得到在行为促成的不同阶段影响健康行为形成、维持过程中的原因,以及人的健康需要游戏化需求转化,利用DMC游戏结构系统构建以健康行为促进为目标游戏化设计动力模型,分析其五种动力元素在不同行为阶段中的应用程度,并针对健康行为的不同阶段提出健康行为促进的分阶段游戏化设计策略。
[Abstract]:People's quality of life is constantly improving, the awareness of health is also gradually increasing, now the understanding of health has risen from the traditional disease free to physiological, psychological, social adaptation, moral four dimensions; From the original static state to dynamic development, it can be said that health is complex and changeable. People are pursuing health all their lives. With the arrival of information age, people's cognitive approach to health is more and more broad, but it is often deviated from the requirements of health in practical actions. In addition to the attack of disease, all kinds of unreasonable behavior from daily life are the culprit of health hazard. Health is always a hot issue. People are trying to promote the formation of healthy behaviors and change the behaviors that are harmful to health. In practice, they are often interrupted by the influence of too many subjective and objective factors. Research on behavioral change in the field of health often comes from medical interventions or forms of health education. In recent years, the rise of game, in all walks of life has a very good practical results, play its great value and potential. Gameplay has its unique advantages in promoting internal drive, exerting subjective initiative and improving user experience. In order to promote the formation of healthy behavior and provide new opportunities and new ideas for the development of gamification in the field of health behavior, this paper proposes to intervene in the field of healthy behavior through game design. First of all, the research is based on the research object of healthy behavior and game design theory, the current situation of the study, the formation of behavior is divided into five stages. Qualitative and quantitative studies are carried out to find out the reasons that affect the formation and maintenance of health behaviors at different stages of behavior promotion, as well as the need for game-changing needs for human health. Using the DMC game structure system to construct the dynamic model of game design with the aim of promoting healthy behavior, and to analyze the application degree of five kinds of dynamic elements in different behavior stages. According to the different stages of healthy behavior, the strategy of staged game design for promoting healthy behavior is put forward.
【学位授予单位】:江南大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:C913.4

【参考文献】

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本文编号:1997417


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