解读粉丝：“小鲜肉”明星流行现象研究

发布时间：2018-06-18 00:18

本文选题：“小鲜肉”明星 + 明星形象　；参考：《南京师范大学》2017年硕士论文

【摘要】：在当下中国的娱乐产业背景下,明星的更新换代速度越来越快,原有的硬汉,草根等形象已经不再流行,近年来,“小鲜肉”这个称呼开始出现并影响越来越广,开始成为目前最为火热的男性明星形象。他们所代表的明星形象代表了当下的审美和文化发展,背后强大的粉丝力量也预示着娱乐产业新的商业模式的出现,此外,“小鲜肉”明星的出现也反映了社会文化的变化发展。本文的研究对象是被称为“小鲜肉”的男性娱乐明星群体,全文共分为五章,采用在线参与式观察,文本分析等研究方法研究“小鲜肉”明星的塑造过程及特点,“小鲜肉”明星的粉丝行为和心理,然后从经济角度分析“小鲜肉”明星所代表的新型粉丝经济,最后在之前研究的基础上,分析“小鲜肉”明星所反映的社会意义。第一章分析“小鲜肉”明星的塑造,对“小鲜肉”明星的整体形象和特征做了整体的描述和分析。从影视剧作品,真人秀作品和微博形象三个方面入手,分析“小鲜肉”明星的形象特点。他们外形阴柔清俊,没有侵略性,干净的少年气质是他们的主要特点。同时,“小鲜肉”明星具有巨大的商业价值,这是他们能够迅速走红的重要因素,而这都是由于他们背后强大的粉丝力量与新型的粉丝关系。第二章和第三章分析“小鲜肉”明星粉丝的行为以及心理。一种文化现象的出现的意义不仅仅在于现象本身,而在于其对受众的生活和心理带来的变化和影响,受众对其的理解和解读。强大的粉丝力量是“小鲜肉”明星最重要的特征之一,粉丝的行为和心理更能说明这一群体的特征和内涵,以及背后所代表的社会心理和文化意义。通过在线的参与式观察,本文从粉丝行为和粉丝群体行为两个方面对“小鲜肉”明星进行了梳理和分析,“小鲜肉”粉丝与他们之间的关系是一种陪伴式的参与关系。“小鲜肉”粉丝对于偶像事业发展的参与度更高,主动性更强,同时对于偶像明星的作用也更加强大,甚至可以影响“小鲜肉”明星的事业决策。其中,女性粉丝在“小鲜肉”明星的粉丝中占有绝大部分的比重,本文在粉丝行为研究的基础上,通过文本分析,从群体认同心理,个体投射心理,以及女性粉丝心理,三个角度分析“小鲜肉”粉丝的心理特征,以更加深入探究“小鲜肉”明星的生命力和发展动力所在。第四章“小鲜肉”明星的粉丝经济,在前面研究的过程中发现,“小鲜肉”明星与粉丝之间有着紧密的联系,粉丝强大的经济力量也催生了新的粉丝经济模式。此章试通过对对于“小鲜肉”明星的粉丝经济模式进行梳理和分析,探索他们背后的新兴的经济模式,了解“小鲜肉”群体对于文化娱乐产业的经济力量。第五章“小鲜肉”的社会文化意义,从整个社会文化背景出发,本章从国内粉丝文化的发展变化,“网生时代”受众的成长,女性消费者地位的提升以及身体文化的发展四个角度分析和探究这一明星群体出现的原因和意义,他们所代表的社会文化的发展和变化。
[Abstract]:In the background of the present entertainment industry in China, the update and replacement of the stars are becoming faster and faster, the original hard man and the grassroots image are no longer popular. In recent years, the name "small meat" is becoming more and more popular and has become the most popular image of male stars. The image of the stars represented by them represents the present time. In addition, the appearance of "small fresh meat" stars also reflects the change and development of social culture. The object of this paper is the male entertainment star group called "small fresh meat". The full text is divided into five chapters, using online participation. The research methods, such as style observation and text analysis, study the molding process and characteristics of "small fresh meat" star, the behavior and psychology of "small fresh meat" star, and then analyze the new fan economy represented by "small fresh meat" star from the economic perspective. Finally, on the basis of previous research, it analyzes the social significance of "small fresh meat" star. The first chapter analyzes the shape of "small fresh meat" star, and describes and analyses the overall image and characteristics of "small fresh meat" star. From three aspects of film and television works, reality show and micro-blog image, the image characteristics of "small fresh meat" stars are analyzed. They are feminine and elegant in appearance, without aggression and clean juvenile temperament. It is their main feature. At the same time, "small meat" stars have great commercial value, which is an important factor in their ability to quickly turn red. This is due to their strong fan power and new fan relationship. The second and third chapters analyze the behavior and psychology of "small fresh meat" star fans. A cultural phenomenon. The significance of the emergence is not only the phenomenon itself, but also the change and influence on the life and psychology of the audience, the understanding and interpretation of the audience. The powerful fan power is one of the most important features of the "small fresh meat" star, and the behavior and psychology of the fans can explain the characteristics and connotation of the group, as well as the representative behind it. Social psychological and cultural significance. Through online participatory observation, this paper combs and analyzes the "small fresh meat" star from two aspects of fan behavior and fan group behavior. The relationship between "small fresh meat" fans and them is a kind of accompanying relationship. "Small fresh meat" fans are involved in the development of idols. Higher degree, more active, and more powerful to the idol star, and can even affect the career decision of "small meat" star. Among them, female fans occupy most of the proportion of the fans of "small meat" stars. On the basis of the research on the behavior of fans, this article is based on the analysis of the text, from the group identity psychology. The psychological characteristics of the body projection psychology and the female fans were analyzed in three angles to further explore the vitality and development power of the "small fresh meat" star. The fourth chapter of "small fresh meat" star's fan economy found that the "small fresh meat" star was closely related to the fans in the process of research. The strong economic power of the fans also gave birth to a new model of the fan economy. This chapter tries to explore and analyze the economic model of "small fresh meat" star fans, explore the emerging economic models behind them, and understand the economic strength of the "small fresh meat" group for the culture and entertainment industry. The fifth chapter "small fresh meat". The social and cultural significance, from the whole social and cultural background, this chapter analyzes and explores the origin and significance of the star group from the development and changes of the domestic fan culture, the growth of the "net age" audience, the promotion of the status of women consumers and the development of the body culture, and the social and cultural development they represent. And change.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C913

【参考文献】