基于线上线下互动网络的社会共识涌现研究

发布时间：2018-06-26 06:01

本文选题：线上线下 + 社会共识　；参考：《情报杂志》2017年03期

【摘要】：[目的/意义]随着媒体环境的社会化程度不断加深,人们以网民和现实社会人的双重身份对社会事物发表意见,使得舆论系统具备线上线下的网络结构和蕴含多种形式的社会交互。多层化的结构和多样化的交互增加了社会舆论的不确定性,既可能推动社会共识涌现,也可能导致社会意见分裂。什么情况下涌现社会共识、什么情况下出现意见分裂是一个重要的研究课题。[方法/过程]已有研究大多是从线上网络或线下网络单一角度考虑,未能反映网络的层次性和交互的多样性。该文从多层网络视角入手,以线上线上互动网络为基本结构,结合共识理论、冲突理论和社会判断理论,抽取两层网络互动机制和社会个体之间的交互规则,建立社会共识涌现模型及其算法,并且利用计算实验方法验证模型和算法。[结果/结论]实验表明:线上线下的互动能够显著影响社会舆论演化;舆论演化过程中涌现社会共识还是出现意见分化主要取决于社会个体的线上意见和线下意见是否一致以及与线上线下两个单层网络的意见交换过程是否对称;线上和线下两个单层网络的结构对社会共识涌现有一定影响,但是初始意见分布对社会共识涌现的影响有限。
[Abstract]:[Objective / meaning] with the deepening of the socialization of the media environment, people express their opinions on social things with the dual identity of netizens and real social people, making the public opinion system have the network structure under the line and contains various forms of social interaction. The multi-layer structure and diversified interaction have increased the inaccuracy of public opinion. Qualitatively, it may not only promote the emergence of social consensus, but also cause social disagreement. In what case, the emergence of social consensus and the emergence of opinion splitting is an important research topic. [method / process] has been mostly considered from the single angle of the online or offline network, and failed to reflect the level and interaction of the network. From the perspective of multi-layer network, this paper takes the online online interactive network as the basic structure, combines the consensus theory, the conflict theory and the social judgment theory, extracts the interaction rules between two layers of network interaction mechanism and the social individual, establishes the social consensus emergence model and its algorithm, and verifies the model and the model using the computational experiment method. [results / Conclusion] experiments show that the interaction between online and offline can significantly affect the evolution of public opinion. The emergence of social consensus or opinion differentiation in the process of public opinion evolution depends mainly on whether the online opinions and opinions under the line are consistent, and whether the exchange process of the two single layer networks under line online is symmetrical. The structure of two single layer networks on line and offline has some influence on the emergence of social consensus, but the initial opinion distribution has limited influence on the emergence of social consensus.
【作者单位】：浙江理工大学管理科学与工程系;
【基金】：教育部人文社会科学基金项目“Online-Offline互动的社会集群行为演化机理与干预策略研究”(编号:13YJCZH183)研究成果之一
【分类号】：C913.4

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