城市形象的主题文化定位研究

发布时间：2018-06-27 15:38

本文选题：城市形象 + 主题文化　；参考：《湖南大学》2011年硕士论文

【摘要】：城市作为人类文明活动的载体和产物,既表现为城市形象这一物质形式和由此构成的整体形态环境,又表现为一种文化现象和文化过程。城市通过城市形象这一“文化符号”的积淀和体现,使主体得以认识和感受。城市形象是城市发展状态的综合反映,城市形象定位是城市形象设计的前提。定位,是指在社会的竞争关系中,每一个行为主体寻求生存之道时的一种思考和行为过程,也是社会存在方式的一种理性思维行为模式。目前中国城市形象盲目西化、不断趋同,使得城市地域文化逐渐丧失殆尽。城市文化是人们在城市形成和建设过程中所创造的物质财富和精神财富的总和。在城市发展的过程中,不同历史时期、不同地域的人们创造了不同的城市文化环境。日本建筑大师黑川纪章说:“我们创造城市就是在创造文化,如果城市的建造仅仅是出于经济目的,那么城市中的人是很不幸的”。因此,城市形象定位的价值诉求就在于寻找和重塑城市个性文化的优势所在。本论文从目前中国城市形象发展所面临的实际问题出发,将城市主题文化定位放在城市社会经济高速发展的背景下进行研究,提倡将主题文化定位落实、回归到区域,并在区域文化中实现整合。在主题文化定位上继承历史、立足当代、展望未来,并在自己城市文化的基础上进行再创造。论文重点试图探讨城市形象的主题文化定位方法。首先通过构建城市形象的主题文化评价指标体系确定城市的重点文化资源,在分析研究城市主题文化定位的原则和定位类型选取的基础上,定位城市形象的主题文化,以期指导城市形象设计的顺利进行。
[Abstract]:City, as the carrier and product of human civilization, not only represents the material form and the whole form environment of the city image, but also represents a cultural phenomenon and cultural process. The city through the accumulation and embodiment of the "cultural symbol" of the city image makes the owner be able to understand and feel. The city image is the city development The comprehensive reflection of the state, the location of the city image is the premise of the city image design. Positioning, is a kind of thinking and behavior process when every actor seeks the way of survival in the competitive relationship of the society, and is also a rational thinking mode of thinking in the way of social existence.
At present, the blind westernization of Chinese urban image and continuous convergence make urban regional culture gradually lost. City culture is the sum of material wealth and spiritual wealth created by people in the process of urban formation and construction. In the process of urban development, people in different historical periods have created different urban cultural rings in different regions. Kurokawa, the master of Japanese architecture, said, "we create a city in the creation of culture. If the city is built only for economic purposes, the people in the city are unfortunate". Therefore, the value appeal of the city image positioning lies in the advantage of looking for and reshaping the city's personality culture.
This paper, starting with the actual problems facing the development of urban image in China, puts the city theme culture position on the background of the rapid development of the urban social economy, and advocates the implementation of the theme culture and the return to the region and the integration in the regional culture. Looking for the future, and making re creation on the basis of its own city culture. The thesis focuses on the discussion of the theme culture positioning method of urban image. First, the key cultural resources of the city are determined by the theme cultural evaluation index system of the city image, and the basis of the study of the principle and the selection of the location type of the city theme culture is analyzed. On the basis of it, we should locate the theme culture of city image in order to guide the smooth development of urban image design.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C912.8

【引证文献】