论长株潭城市群符号的构建

发布时间：2018-07-15 16:17

【摘要】：本文从城市文化、城市形象、城市品牌出发，归合至城市符号、城市群符号，对城市群符号的构建现状和发展趋势进行检视。本文认为城市群符号演绎了多座城市不可替代的个性集合，这些个性从区域的特质出发，结合当地丰富的历史文化，并通过各种灵动而具体的形式表现出来。在中国城市化渐渐走向城市集群的道路上，长株潭城市群作为中部的重点发展城市群，一直受到关注。近年来，长株潭城市群的建设工作取得了阶段性成果，但其影响力却远远不及“长三角”、“珠三角”这些老牌城市群。在此背景下，本文的研究将积极推进长株潭城市群符号的建设，为城市群知名度与美誉度的提升做出贡献。本文的研究线路是，首先对城市群符号进行详尽的系统研究，接踵窥探国内外关于城市群符号建设中的历史经验，然后将视野集中至长株潭城市群，有针对性的对其进行城市群符号建设前的现状、个性、定位分析，最后为长株潭城市群的符号构建提出“符号圈”式的系统设想。本文的主观点有五：（一）城市群符号相对于单个城市的符号构建更加复杂，且因自述符号不多，更加需要城市群领导者来培育新符号。城市群符号的设计需要提炼城市群中各个组成部分的优势资源，通过策划、协调、融合、分配、创新，选定或创造可最大程度展现城市群优势与特色的城市群符号，再利用各类渠道将融合后的城市群新符号传递给社会大众，并不断维护传播效果以确保城市群符号被人们所接受与记住，，同时还要注意在城市群建设的过程中，负面符号的产生与消除。（二）城市群符号的设计应极力避免“高、大、全”无差异现象的发生，因此乡土化运用对城市结合后的符号设计至关重要。（三）长株潭城市群发展战略明确，以“两型社会”建设为中心的符号定位基本形成，但仍存在符号系统意识不强、符号芜杂、释义片面等问题。（四）在长株潭城市群符号建设中，必须遵循延续性、特色差异性、整体系统性、长短期结合性的定位标准，并且在充分认知长株潭城市群的符号资源下，提炼城市群特色，从而形成意型契合的符号。（五）在充分结合长株潭城市群现状和未来发展趋势的基础上，构建包含中心层、中间层、边缘层、界限的四层“符号圈”。同时建立起多层次的符号识别系统，注意城市群符号建立后的效果维护。
[Abstract]:Starting from city culture, city image and city brand, this paper analyzes the status quo and development trend of the construction of urban agglomeration symbol from city symbol to urban symbol and urban agglomeration symbol. This paper holds that the symbol of urban agglomeration deduces the irreplaceable personality set of many cities. These personalities are based on the characteristics of the region, combined with the rich local history and culture, and are manifested through various smart and concrete forms. On the way of urbanization towards urban clusters in China, Chang-Zhuzhou-Xiangtan urban agglomeration, as the key development of urban agglomeration in the middle of China, has been paid close attention to. In recent years, the construction of Changzhou-Zhuzhou-Xiangtan urban agglomeration has achieved the stage results, but its influence is far from "Yangtze River Delta", "Pearl River Delta" these old urban agglomerations. In this context, the study of this paper will actively promote the construction of the symbol of Changsha-Zhuzhou-Xiangtan urban agglomeration, and contribute to the promotion of the visibility and reputation of the urban agglomeration. The research route of this paper is: firstly, the symbol of urban agglomeration is studied systematically, and then the historical experience of symbol construction of urban agglomeration at home and abroad is explored, and then the vision is focused on Changsha-Zhuzhou-Xiangtan urban agglomeration. The status quo, personality and orientation of the urban agglomeration symbol construction are analyzed. Finally, a systematic assumption of "symbol circle" is put forward for the symbol construction of Chang-Zhuzhou-Xiangtan urban agglomeration. There are five main points in this paper: (1) the symbol of urban agglomeration is more complex than the symbol construction of a single city, and because there are not many self-described symbols, it is more necessary for the leaders of urban agglomeration to cultivate new symbols. The design of urban agglomeration symbol needs to refine the advantage resources of each component of urban agglomeration, through planning, coordinating, merging, distributing, innovating, selecting or creating the urban agglomeration symbol which can display the superiority and characteristic of urban agglomeration to the greatest extent. The new symbol of urban agglomeration is transmitted to the public by all kinds of channels, and the communication effect is maintained to ensure that the symbol of urban agglomeration is accepted and remembered by people. At the same time, attention should be paid to the process of urban agglomeration construction. The generation and elimination of negative symbols. (2) the symbol design of urban agglomeration should avoid the phenomenon of "high, big and complete". (3) the development strategy of Changsha-Zhuzhou-Xiangtan urban agglomeration is clear, and the symbol orientation centered on the construction of "two-type society" is basically formed, but there are still some problems such as weak consciousness of symbol system, mixed symbol and one-sided interpretation. (4) in the construction of the symbol of Chang-Zhuzhou-Xiangtan urban agglomeration, it is necessary to follow the orientation criteria of continuity, characteristic difference, overall systematicness, combination of long and short term, and refine the characteristics of the urban agglomeration under the condition of fully recognizing the symbol resources of Changsha-Zhuzhou-Xiangtan urban agglomeration. Thus forms the symbol which the meaning type fits. (5) on the basis of fully combining the present situation and future development trend of Changsha-Zhuzhou-Xiangtan urban agglomeration, four "symbolic circles" including the center layer, the middle layer, the edge layer and the boundary are constructed. At the same time, the multi-level symbol recognition system is established, and the effect maintenance after the establishment of the urban agglomeration symbol is paid attention to.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C912.81;F299.27

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