消费惯习形塑的社会心理机制分析——基于一个家庭的消费故事

发布时间：2018-07-17 17:49

【摘要】：本文以惯习概念来指代一般文献中关于消费习惯的概念,用一个典型的家庭案例来展示个体消费惯习生成过程中历史和社会结构的作用过程,并揭示个体消费惯习的具体生成机制。研究发现,经济收入和保障水平对个体消费的影响受到个体消费惯习的调控,最终产生不同的消费水平。而个体对其成长处境的主观感受而非客观处境本身,形塑出个体的具体而丰富的消费惯习。归纳而言,有安全感的个体可能正常消费,有恐惧感的个体可能节俭敛财以自保,感到屈辱的个体则更可能奢侈夸富以获得他人认同。20世纪80年代以前中国社会整体的匮乏经济或苦难经历可能塑造了一种社会性的节俭,这可能是我国长期以来各种措施均无法很好地促进消费的部分原因。
[Abstract]:In this paper, the concept of habit is used to refer to the concept of consumption habit in general literature, and a typical family case is used to show the process of historical and social structure in the process of producing individual consumption habit. And reveals the individual consumption habit concrete generation mechanism. It is found that the influence of economic income and security level on individual consumption is regulated by individual consumption habits, resulting in different consumption levels. The subjective feeling of the individual's growth situation, not the objective situation itself, shapes the individual's specific and rich consumption habit. To sum up, individuals with a sense of security may consume normally, while individuals with fear may save money in order to protect themselves. Humiliated individuals are more likely to be lavish in order to gain recognition from others. The overall lack of economy or suffering in Chinese society as a whole before the 1980s may have shaped a social frugality. This may be part of the reason why all measures have not been able to promote consumption well in our country for a long time.
【作者单位】：华中科技大学社会学院;
【基金】：华中科技大学自主创新研究基金文科探索前沿项目“社会性别分工制度对个体社会分层的影响研究”(2012WQY008)
【分类号】：C912.6

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