符号消费视野下当代西安城市青年结婚消费研究

发布时间：2018-07-18 16:49

【摘要】：随着消费社会的到来,消费日益成为人们社会生活和生产的主导动力和目标,消费已成为当前流行的社会风尚。在物质生活水平显著提高的同时,人们的消费水平和消费观念也发生了相应的变化,人们消费的不仅是商品的使用价值,而且更加关注商品所表现出的符号象征价值。本论文借鉴鲍德里亚的符号消费理论,通过问卷调查和个案访谈相结合的研究方法,选取西安市步入婚嫁年龄的结婚青年为调查对象,分析现阶段城市青年在消费内容、消费心理和消费观念上的转变。通过本研究发现：在消费文化主导的都市中,城市青年的结婚消费越来越具有表现意味,人们的消费观念和消费行为正逐渐成为个人身份、地位和声望的评价依据；在大众文化的不断推动下,结婚青年的符号消费行为日趋明显,导致现如今的结婚高消费、个性消费、奢侈消费和过度消费的现象。论文研究认为,随着现代化进程和社会转型发展的影响,西安城市青年的结婚消费现状已呈现出与传统社会不同的消费文化特点,结婚消费中的符号象征消费日益明显。在实际的结婚消费中,确实存在互相攀比的消费现象,且在结婚消费中不同收入、不同受教育水平群体的符号消费状况呈现差异性特征,收入越高的群体符号消费的趋向越为明显,受教育水平越高的群体越倾向于情感消费的选择,往往收入高及受教育水平高的群体有较高的消费认同感。但总的说来,人们已经意识到结婚消费中不必要的奢侈、攀比和浪费现象。结婚消费需从简和量力而行的理性消费观。
[Abstract]:With the coming of consumer society, consumption has become the dominant motive force and goal of people's social life and production, and consumption has become the prevailing social fashion. At the same time, people's consumption level and consumption concept have also changed correspondingly. What people consume is not only the use value of commodity, but also the symbolic value of commodity. This paper draws lessons from Baudrillard's sign consumption theory, through the questionnaire investigation and the case interview unifies the research method, selects the married youth who enters the marriage age in Xi'an as the investigation object, analyzes the present stage city youth in the consumption content. The change of consumption psychology and consumption concept. Through this study, it is found that in the cities dominated by consumer culture, the marriage consumption of urban youth is more and more expressive, and people's consumption concept and behavior are gradually becoming the evaluation basis of personal identity, status and prestige; With the continuous promotion of popular culture, the symbol consumption behavior of married youth is becoming more and more obvious, which leads to the phenomenon of marriage high consumption, personality consumption, luxury consumption and overconsumption nowadays. The paper holds that with the influence of modernization and social transformation, the present situation of marriage consumption of urban youth in Xi'an is different from that of traditional society, and the symbol consumption in marriage consumption is becoming more and more obvious. In the actual marriage consumption, there does exist the phenomenon of comparing with each other, and in the marriage consumption, the symbol consumption of different income and different education level groups shows different characteristics. The higher the income, the more obvious the trend of the group symbol consumption, the higher the education level, the more inclined the group to choose emotional consumption, and the higher the income and the higher the education level, the higher the consumption identity. But in general, people are aware of unnecessary luxury, comparison and waste in marriage spending. Marriage consumption needs to be simple and within the limits of rational consumption.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C913.5

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