大众传媒视野下性别文化的社会学分析
发布时间：2018-07-27 13:40
【摘要】：性别文化在二十世纪七十年代以后,随着女权主义发展提出的一个概念,为性别社会学存在奠定理论基础。当今社会,越来越多的学者在探讨两性话题,两性话题正逐渐走进课堂,走进大众,性别文化已成为社会学研究的重要内容之一。当今,中国正处于社会价值观念不断更新的时期,女性在社会地位、社会权利等方面都发生很大变化。虽然和以前相比,女性社会地位有了很大提高,但是以男性为中心的社会格局仍然没有改变。男优女劣、男尊女卑的传统角色的定型还是深深的植根于人们的思想意识中。这种落后的性别文化意识无疑加深了人们对传统的性别文化意识；阻碍先进性别文化的发展；影响人们建立正确的性别文化意识观；阻碍两性的平等、和谐发展；最终,直接影响着社会的和谐发展。而大众传媒是性别文化的重要传播媒介和性别社会化的重要场所。 本文通过分析革命战争年代起性别文化在我国的发展进程,基于社会学中的性别社会化,性别分层和性别文化等理论,运用内容分析、文献分析、典型文学形象分析等方法对改革开放后大众传媒(电视,小说,杂志等)中出现的女性角色、方式、频率、环境等因素,并与男性角色进行比较,分析我国性别文化的变迁以及在这个变迁过程中,性别文化对我国社会经济文化的发展起到的促进作用,同时探讨在主流文化中性别文化发展的特点及意义。 在文章中,笔者首先将大众传媒中的女性形象划分为不同时期,通过不同时期的纵向对比和同时期不同层面的横向分析,研究了在大众传媒中存在性别歧视等问题。大众传媒中的性别歧视、性别不平等现象,主要表现在以下几个方面：首先,家庭中女性形象塑造上的歧视；其次,职场女性形象的塑造上的歧视；最后,广告中存在的消费女性现象。在接下来的部分,笔者运用社会学的父权主义理论、女权主义理论以及性别分层理论,对女性的性别歧视问题进行了详细的解释与说明,同时,笔者也分析了性别歧视的负功能,主要包括：不利于未成年人的教育；不利于社会文化规范的形成；不利于整体国民的教育水平的提高。 在此分析的基础上,笔者针对现存的性别不平等问题提出解决的方法,包括如何构建先进性别文化。首先,要遵循构建先进性别文化原则,形成有利于先进性别文化构建的国民意识。其次,注重构建先进性别文化方式,要构建有利于先进性别文化形成的家庭环境,教育环境以及社会环境。最后,要构建促进先进性别文化传播的大众传媒机制,发挥大众传媒的重要载体作用,还要注意市场经济对大众传媒机制形成的冲击,构建合理的大众传媒机制。最后本文得出结论,大众传媒中虽然先进性别文化发展越来越好,但落后性别文化仍然存在,性别歧视与性别不平等仍有发生。所以,需要对大众传媒进行规范,对传播的内容,传媒工作者的性别文化观,以及传媒市场这三个部分规范。并尝试着提出建议,在规范的过程中,政府要对大众传媒给予指导,对网络媒体进行检查,还要增加女性在大众传媒中任职比例,提高女性在大众传媒中的地位,让女性在大众传媒中增加话语权。 本文的创新点是从社会学的角度,运用社会学中的女性主义理论,父权主义理论以及性别分层理论,对大众传媒下的性别文化进行分析,对存在的性别歧视与性别不平等的问题进行剖析和解释。本文还从横向和纵向两个层面对大众传媒中的女性典型形象进行分析,这是与以往的社会性别研究的不同之处。
[Abstract]:After the 1970s, with the concept of feminism, gender culture laid a theoretical foundation for the existence of gender sociology. Nowadays, more and more scholars are discussing the topic of gender. The topic of sex is gradually entering the classroom and entering the public. Sex culture has become one of the important contents of the study of Sociology. Today, China is in a period of constant renewal of social values. Women have changed a lot in social status and social rights. Although compared with the former, women's social status has been greatly improved, but the social pattern of male centered is still unchanged. The stereotype of the traditional role of men and women is still deep. Deeply rooted in people's ideological consciousness, this backward gender culture consciousness undoubtedly deepens people's awareness of the traditional sex culture, hinders the development of advanced gender culture, affects people to establish a correct gender culture consciousness, hinders the equality and harmonious development of the sexes, and ultimately affects the harmonious development of the society. Mass media is an important medium for gender culture and an important place for gender socialization.
By analyzing the development process of gender culture in our country from the age of revolutionary war, based on the theory of gender socialization, gender stratification and gender culture in sociology, using content analysis, literature analysis, and typical literature image analysis, the female role in the mass media (TV, novels, magazines and so on) after the reform and opening up is made. In comparison with the male role, the changes of gender culture in China and the promotion of gender culture on the development of social and economic culture in China are analyzed and the characteristics and significance of the development of gender culture in the mainstream culture are also discussed.
In this article, the author first divides the female image in the mass media into different periods, and studies the gender discrimination in the mass media through the longitudinal contrast of different periods and the horizontal analysis at different levels in the same period. The gender discrimination and gender inequality in the mass media are mainly manifested in the following aspects: First, discrimination on the image of women in the family; secondly, discrimination on the image of women in the workplace; finally, the phenomenon of consumer women in the advertisement. In the next part, the author uses sociological patriarchy theory, feminist theory and gender stratification theory to make a detailed study of gender discrimination in women. At the same time, the author also analyzes the negative functions of gender discrimination, including: not conducive to the education of minors; it is not conducive to the formation of social and cultural norms; it is not conducive to the improvement of the education level of the whole nation.
On the basis of this analysis, the author puts forward a solution to the existing gender inequality, including how to construct advanced gender culture. First, we should follow the principle of building advanced gender culture and form a national consciousness which is conducive to the construction of advanced gender culture. Secondly, the construction of advanced gender culture should be built to facilitate the advancement of sex culture. In the end, we should build a mass media mechanism to promote the spread of advanced sex culture, play an important role in the mass media, and pay attention to the impact of the market economy on the mass media mechanism, and build a reasonable mass media mechanism. Finally, the conclusion is that the mass media will be transmitted to the public. Although the development of advanced sex culture is getting better and better, the backward sex culture still exists, and sex discrimination and gender inequality still occur. Therefore, it is necessary to standardize the mass media, the content of the communication, the gender culture view of the media workers, and the media market, and try to make some suggestions on the standard. In the process, the government should give guidance to the mass media, examine the network media, increase the proportion of women in the mass media, improve the status of women in the mass media, and let women increase the right to speak in the mass media.
The innovation point of this article is from the perspective of sociology, using feminist theory, patriarchism and gender stratification in sociology, analyzing the gender culture under the mass media, analyzing and explaining the existing problems of gender discrimination and gender inequality. This article also faces the mass media from two horizontally and vertical layers. The analysis of typical female images is different from previous gender studies.
【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C913.68
本文编号：2148008
[Abstract]:After the 1970s, with the concept of feminism, gender culture laid a theoretical foundation for the existence of gender sociology. Nowadays, more and more scholars are discussing the topic of gender. The topic of sex is gradually entering the classroom and entering the public. Sex culture has become one of the important contents of the study of Sociology. Today, China is in a period of constant renewal of social values. Women have changed a lot in social status and social rights. Although compared with the former, women's social status has been greatly improved, but the social pattern of male centered is still unchanged. The stereotype of the traditional role of men and women is still deep. Deeply rooted in people's ideological consciousness, this backward gender culture consciousness undoubtedly deepens people's awareness of the traditional sex culture, hinders the development of advanced gender culture, affects people to establish a correct gender culture consciousness, hinders the equality and harmonious development of the sexes, and ultimately affects the harmonious development of the society. Mass media is an important medium for gender culture and an important place for gender socialization.
By analyzing the development process of gender culture in our country from the age of revolutionary war, based on the theory of gender socialization, gender stratification and gender culture in sociology, using content analysis, literature analysis, and typical literature image analysis, the female role in the mass media (TV, novels, magazines and so on) after the reform and opening up is made. In comparison with the male role, the changes of gender culture in China and the promotion of gender culture on the development of social and economic culture in China are analyzed and the characteristics and significance of the development of gender culture in the mainstream culture are also discussed.
In this article, the author first divides the female image in the mass media into different periods, and studies the gender discrimination in the mass media through the longitudinal contrast of different periods and the horizontal analysis at different levels in the same period. The gender discrimination and gender inequality in the mass media are mainly manifested in the following aspects: First, discrimination on the image of women in the family; secondly, discrimination on the image of women in the workplace; finally, the phenomenon of consumer women in the advertisement. In the next part, the author uses sociological patriarchy theory, feminist theory and gender stratification theory to make a detailed study of gender discrimination in women. At the same time, the author also analyzes the negative functions of gender discrimination, including: not conducive to the education of minors; it is not conducive to the formation of social and cultural norms; it is not conducive to the improvement of the education level of the whole nation.
On the basis of this analysis, the author puts forward a solution to the existing gender inequality, including how to construct advanced gender culture. First, we should follow the principle of building advanced gender culture and form a national consciousness which is conducive to the construction of advanced gender culture. Secondly, the construction of advanced gender culture should be built to facilitate the advancement of sex culture. In the end, we should build a mass media mechanism to promote the spread of advanced sex culture, play an important role in the mass media, and pay attention to the impact of the market economy on the mass media mechanism, and build a reasonable mass media mechanism. Finally, the conclusion is that the mass media will be transmitted to the public. Although the development of advanced sex culture is getting better and better, the backward sex culture still exists, and sex discrimination and gender inequality still occur. Therefore, it is necessary to standardize the mass media, the content of the communication, the gender culture view of the media workers, and the media market, and try to make some suggestions on the standard. In the process, the government should give guidance to the mass media, examine the network media, increase the proportion of women in the mass media, improve the status of women in the mass media, and let women increase the right to speak in the mass media.
The innovation point of this article is from the perspective of sociology, using feminist theory, patriarchism and gender stratification in sociology, analyzing the gender culture under the mass media, analyzing and explaining the existing problems of gender discrimination and gender inequality. This article also faces the mass media from two horizontally and vertical layers. The analysis of typical female images is different from previous gender studies.
【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C913.68
【参考文献】
相关期刊论文 前2条
1 顾冬梅;网络传播:性别仍未平等[J];传媒观察;2005年02期
2 沈美华;传媒工作者社会性别观念和行为取向调查及对策的战略思考[J];妇女研究论丛;2002年02期
，本文编号：2148008
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