关中城镇家庭文化消费的比较分析
发布时间：2018-08-16 11:23
【摘要】：文化消费作为人们日常生活的重要组成部分,具有十分重要的文化和社会意义。文化消费对个体消费者意味着精神享受,对社会意味着文明、进步与和谐。然而目前我国城镇家庭文化消费水平仍然较低,文化消费潜力远未得到释放;文化消费结构仍然不合理,主要以娱乐、消遣为消费目的。 一般认为,家庭经济条件是影响家庭文化消费的主要因素,从经济学的角度研究文化消费的成果也较为丰富。本论文忽略家庭经济条件这一影响因素,假设家庭因素(家庭成员的个体特征,家庭收入)相似的条件下,城市与小城镇居民家庭文化消费是否有差异,如有差异,影响因素(消费环境因素)是怎样影响到这种差异的,这一问题值得研究。 本论文着眼于陕西关中地区的文化消费的实证调查,了解城镇居民家庭近几年来的经济收入概况,包括文化消费在内的家庭生活消费现状、消费理念、消费结构、影响文化消费的主要因素、城镇居民对公共文化活动的参与度、对文化活动内容、设施、服务的评价与期望等诸多方面情况进行综合研究分析,在对其文化消费的现状作出理性的分析的基础上,针对文化消费中所出现的问题,就如何引导正确的文化消费等问题进行相应的探讨。 本研究采用定性与定量相结合的研究方法。采用问卷调查方法为主,文献法、个案访谈法为辅的调查方法。以陕西关中地区宝鸡、西安、咸阳市及周边小城镇为调查地,以马斯洛需求理论、布尔迪厄的社会区分论、凡勃伦的炫耀性消费理论为理论依据,通过对168个城镇家庭的有效问卷调查和对部分家庭的深入访谈,运用SPSS16.0对数据进行了分析,研究结果如下: 在家庭文化消费水平方面,当前城镇家庭文化消费支出在家庭总消费中的比例逐年增加,但小城镇文化消费水平从消费金额上来看略显不足;家庭文化消费结构方面,城镇家庭消费缺乏合理的文化消费结构,小城镇家庭更表现出基本文化消费和发展型文化消费投入不足,而享乐型文化消费占了文化消费的绝大部分;在文化消费评价方面,城市居民家庭对文化消费的综合满意度明显高于小城镇居民家庭。 以上这些差异主要是城市与小城镇文化消费的环境差异所造成的。目前,小城镇地区文化消费环境状况表现为:文化事业的受益面仍然没有拓展开,文化产业的发展也没能完全融入市场体系,不合理的消费文化也制约着文化消费水平的提高和消费结构的优化。 为此,应该从促进城镇文化产业与文化事业的发展、引导居民正确的文化消费理念、加强社会保障制度建设等方面改进,以期提高城镇文化消费水平和优化文化消费结构。
[Abstract]:Cultural consumption, as an important part of people's daily life, has very important cultural and social significance. Consumption structure is still unreasonable, mainly for entertainment and entertainment purposes.
It is generally believed that family economic conditions are the main factors affecting family cultural consumption, and the fruits of studying cultural consumption from an economic point of view are more abundant. Whether there are differences in cultural consumption, if there are differences, and how the influencing factors (consumption environment factors) affect such differences, it is worth studying.
This paper focuses on the empirical investigation of cultural consumption in Guanzhong area of Shaanxi Province, and understands the general situation of economic income of urban households in recent years, including cultural consumption, the current situation of family life consumption, consumption concept, consumption structure, the main factors affecting cultural consumption, the participation of urban residents in public cultural activities, and cultural activities. The contents, facilities, service evaluation and expectations are comprehensively studied and analyzed. On the basis of rational analysis of the current situation of cultural consumption, the problems in cultural consumption are discussed and how to guide the correct cultural consumption is discussed.
This research adopts the method of combining qualitative and quantitative research. It adopts the method of questionnaire survey, literature review and case interview. It takes Baoji, Xi'an, Xianyang and the surrounding small towns in Guanzhong area of Shaanxi Province as the investigation area, Maslow's demand theory, Bourdieu's social differentiation theory, Van Buren's conspicuous consumption theory. Based on the valid questionnaire survey and in-depth interviews with 168 urban families, SPSS 16.0 is used to analyze the data. The results are as follows:
On the level of family cultural consumption, the proportion of urban household cultural consumption expenditure in total household consumption is increasing year by year, but the level of cultural consumption in small towns is slightly inadequate in terms of consumption amount; on the structure of family cultural consumption, urban household consumption lacks a reasonable cultural consumption structure, and small town households show more basic culture. The investment in cultural consumption is insufficient, while the hedonic consumption accounts for the majority of cultural consumption. In the evaluation of cultural consumption, the comprehensive satisfaction of urban households to cultural consumption is significantly higher than that of small town households.
At present, the cultural consumption environment in small towns and cities is characterized by the fact that the benefits of cultural undertakings have not been expanded, the development of cultural industries has not been fully integrated into the market system, and irrational consumption culture has also restricted the level of cultural consumption. Optimize the structure of consumption and consumption.
In order to improve the level of cultural consumption and optimize the structure of cultural consumption, it is necessary to promote the development of urban cultural industry and cultural undertakings, guide residents to correct cultural consumption concepts and strengthen the construction of social security system.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C913.1
[Abstract]:Cultural consumption, as an important part of people's daily life, has very important cultural and social significance. Consumption structure is still unreasonable, mainly for entertainment and entertainment purposes.
It is generally believed that family economic conditions are the main factors affecting family cultural consumption, and the fruits of studying cultural consumption from an economic point of view are more abundant. Whether there are differences in cultural consumption, if there are differences, and how the influencing factors (consumption environment factors) affect such differences, it is worth studying.
This paper focuses on the empirical investigation of cultural consumption in Guanzhong area of Shaanxi Province, and understands the general situation of economic income of urban households in recent years, including cultural consumption, the current situation of family life consumption, consumption concept, consumption structure, the main factors affecting cultural consumption, the participation of urban residents in public cultural activities, and cultural activities. The contents, facilities, service evaluation and expectations are comprehensively studied and analyzed. On the basis of rational analysis of the current situation of cultural consumption, the problems in cultural consumption are discussed and how to guide the correct cultural consumption is discussed.
This research adopts the method of combining qualitative and quantitative research. It adopts the method of questionnaire survey, literature review and case interview. It takes Baoji, Xi'an, Xianyang and the surrounding small towns in Guanzhong area of Shaanxi Province as the investigation area, Maslow's demand theory, Bourdieu's social differentiation theory, Van Buren's conspicuous consumption theory. Based on the valid questionnaire survey and in-depth interviews with 168 urban families, SPSS 16.0 is used to analyze the data. The results are as follows:
On the level of family cultural consumption, the proportion of urban household cultural consumption expenditure in total household consumption is increasing year by year, but the level of cultural consumption in small towns is slightly inadequate in terms of consumption amount; on the structure of family cultural consumption, urban household consumption lacks a reasonable cultural consumption structure, and small town households show more basic culture. The investment in cultural consumption is insufficient, while the hedonic consumption accounts for the majority of cultural consumption. In the evaluation of cultural consumption, the comprehensive satisfaction of urban households to cultural consumption is significantly higher than that of small town households.
At present, the cultural consumption environment in small towns and cities is characterized by the fact that the benefits of cultural undertakings have not been expanded, the development of cultural industries has not been fully integrated into the market system, and irrational consumption culture has also restricted the level of cultural consumption. Optimize the structure of consumption and consumption.
In order to improve the level of cultural consumption and optimize the structure of cultural consumption, it is necessary to promote the development of urban cultural industry and cultural undertakings, guide residents to correct cultural consumption concepts and strengthen the construction of social security system.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C913.1
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