基于性别视角的社交媒体用户造谣传谣和举报谣言行为研究

发布时间：2018-08-17 12:04

【摘要】：研究男性与女性用户在社交媒体中造谣(传谣)和举报谣言行为上的差异性,有助于制定针对性的谣言消解措施。以新浪微博中已被证实为谣言的微博内容为数据源。采用列联卡方检验(Chi-squared test)检验了男性和女性用户在造谣(传谣)和举报谣言行为上的差异,同时通过隐含狄利克雷分布(Latent Dirichlet Allocation)对男女用户生成和举报的谣言内容进行了主题分类。结合列联卡方检验结果和主题分类结果,对社交媒体男女用户在造谣传谣和举报谣言行为上的差异进行了讨论。主要研究发现如下:造谣(传谣)行为方面,女性用户中造谣(传谣)的比率显著高于男性用户;举报谣言行为方面,男性用户中举报谣言的比率显著高于女性用户(=169.426,0.001)。两性用户均关注国际关系话题,但也存在差异性:男性用户造谣传谣的内容重点聚焦于国际关系方面,而女性造谣传谣的内容还体现在社会安全、食药安全和突发事件方面。在研究结果基础上,为社交媒体运营商提出了谣言消解措施。
[Abstract]:The study of the differences between male and female users in social media disinformation (rumour spreading) and reporting rumor behavior will help to formulate targeted rumor resolution measures. To Sina Weibo has been confirmed as a rumour of Weibo content as a data source. The differences between male and female users in rumour making and reporting rumors were examined by Chi-squared test, and the content of rumor generated and reported by male and female users was classified by implied Dickleigh distribution (Latent Dirichlet Allocation). The differences between male and female social media users in rumour-making and rumour reporting were discussed based on the results of Chi-square test and thematic classification. The main findings are as follows: the rate of rumour-making among female users is significantly higher than that of male users, and the rate of reporting rumors among male users is significantly higher than that of female users (169.4260.001). Both sexes are concerned about the topic of international relations, but there are also differences: the content of male users' rumour-making and rumour-making is focused on international relations, while the content of female rumor-making is also reflected in social security, food and drug safety and emergencies. On the basis of the research results, some measures are proposed for the social media operators to resolve the rumors.
【作者单位】：华南师范大学经济与管理学院;南京邮电大学管理学院;
【基金】：广东高校优秀青年创新人才培养计划项目“自然灾害中社会化媒体谣言的扩散机理与消解策略研究”(项目编号:2015WQNCX014) 国家自然科学基金项目“基于社会化媒体的突发事件应急管理众包模式研究”(项目编号:71403134) 华南师范大学青年教师科研培育基金“熟人社交网络中社会资本与商业活动的关系”(项目编号:15SK06) 教育部人文社会科学研究青年基金项目“突发事件下社会化媒体用户参与应急管理的激励策略及众包模式研究”(项目编号:14YJCZH122)
【分类号】：C913.14;G206

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