当代青年的地位恐慌与奢侈品消费

发布时间：2018-08-19 12:20

【摘要】：在社会转型时期,青年群体的地位恐慌可能成为一种社会现象。本研究探讨了青年群体的地位恐慌及其消费影响。基于在全国范围内1302名18~39岁青年群体的问卷调查,研究发现,地位恐慌在青年人群中普遍存在,且随人口统计变量呈现差异化,具体而言,年龄分布上以20~29岁群体的地位恐慌程度最高;在不同家庭收入中地位恐慌程度主要呈现U形趋势,以21万~50万家庭年收入群体为最低;而性别及教育程度的差异均不显著。研究同时表明,地位恐慌会直接影响青年群体奢侈品消费意愿,验证了消费认同理论的观点。
[Abstract]:In the period of social transformation, the status panic of youth may become a social phenomenon. This study explores the status panic and its consumption impact of youth groups. Based on a questionnaire survey of 1302 1839-year-olds across the country, the study found that status panic is prevalent among young people and varies with demographic variables. The age distribution was the highest in the age group of 20 to 29 years of age, the degree of status panic was mainly U-shaped in different family income, the lowest was in the group of 210000 ~ 500000 family income, but the difference of sex and education level was not significant. At the same time, the study shows that status panic can directly affect the luxury consumption willingness of youth groups, which verifies the view of consumption identity theory.
【作者单位】：浙江万里学院;南京大学商学院;南京大学社会学院;
【基金】：2013年度国家自然科学基金项目“地位恐慌对中国人奢侈品消费意愿的影响”(71372034)的阶段性成果浙江省哲社重点研究基地——浙江万里学院临港现代服务业与创意文化研究中心资助
【分类号】：C913.3;C913.5

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