基于社会网络分析的我国政务微博建设机制研究

发布时间：2018-09-04 13:22

【摘要】：政务微博是具有特殊身份的微博账户,它代表的是政府部门的形象,影响力和受关注度都很大,其俨然已经成为社会舆论的重要部分,尤其在社会重大突发事件发生的时候,政务微博发挥的作用已经越来越明显。然而,受地域环境、社会经济发展水平的影响,我国发达地区和欠发达地区政务微博发展水平迥异,问题不同,优势不同,其社会性和技术性表征也截然不同,政务舆论生成和传播流程也很难用传统的媒体技术参数和研判系数来衡量,其发展很难适用于同样的方法,但新媒体发展顺应时代潮流,政务工作如何借助微博这一新兴平台疏导网络舆情亟待解决,需要学者们因地制宜进行研究。本文以国家社会科学基金项目——基于信息生态的微博信息管理机理研究为基础展开研究,针对我国政务微博发展情况不同的地区,研究适应其发展的合适机制,为我国新媒体政务工作做出贡献,进而打造真正的全国微循环治理平台。文章首先讲述了选题的背景、目的和意义,介绍了国内外政务微博的发展状况和本文研究需要的方法以及绘制出本文进行内容研究的技术路线,并提出本文研究的主要创新点。其次,详细阐述了政务微博相关技术理论,分别对政务微博理论、社会网络理论以及协同理论进行详细叙述,尤其对社会网络理论的概念、内容和具体分析方法进行理论说明。然后,笔者从理论的角度将政务微博与社会网络分析的多种方法进行了很好地融合,说明政务微博信息的传播确实具备一定的社会网络结构的属性特征,政务微博网络的确属于一种社会网络结构,从而为笔者选择用社会网络分析方法对我国政务微博发展情况进行研究做了理论支撑。同时,在收集了现有的政务微博相关数据之后,笔者利用社会网络分析工具,分别以江苏和吉林两省为例,对我国政务微博发展情况发达地区和欠发达地区进行粉丝情况分析、中心性分析、凝聚子群分析和核心-边缘分析,通过两省之间多项指标的对比分析,通过表征的数据分析发现我国政务微博存在区域发展不平衡、发展缓慢等问题。最后,笔者从系统科学的视角出发,分析影响和制约我国政务微博发展的内外部要素,进而提出整体最优为目的的我国政务微博发展规划,并针对发达地区和欠发达地区不同省份的特点,提出我国政务微博建设策略,所有这些将对之后我国在政务工作中利用微博等新媒体起到巨大的指导和促进作用。
[Abstract]:Government affairs Weibo is an account with a special status. It represents the image of government departments, and has a great influence and attention. It has become an important part of public opinion, especially when major social emergencies occur. The role played by government affairs Weibo has become more and more obvious. However, due to the influence of the regional environment and the level of social and economic development, the level of development of Weibo in developed and underdeveloped areas is very different, the problems are different, the advantages are different, and the social and technical characteristics of Weibo are also very different. The process of public opinion generation and communication is also difficult to measure by traditional media technical parameters and research coefficients, and its development is difficult to apply to the same method, but the development of new media conforms to the trend of the times. How to channel network public opinion with Weibo, a new platform, needs scholars to study according to local conditions. Based on the research of Weibo's information management mechanism based on information ecology, this paper studies the suitable mechanism to adapt to the national social science fund project-Weibo's information management mechanism. For our new media government work to make contributions, and then create a real national microcirculation governance platform. The paper first describes the background, purpose and significance of the topic, introduces the development of domestic and foreign government affairs Weibo and the research methods needed in this paper, and draws out the technical route of the content research in this paper, and puts forward the main innovation points of this paper. Secondly, it elaborates the relevant technical theory of government affairs Weibo in detail, respectively, describes the theory of the government, the theory of social network and the theory of cooperation respectively, especially explains the concept, content and concrete analysis method of the theory of social network. Then, from a theoretical point of view, the author combines various methods of analysis of government affairs Weibo and social network well, which shows that the dissemination of information on the government affairs Weibo really has the attribute characteristics of social network structure. Weibo's network of government affairs is a kind of social network structure, so the author chooses to use social network analysis method to study the development of Chinese government affairs Weibo. At the same time, after collecting the relevant data of the existing government affairs Weibo, the author uses the social network analysis tool, takes Jiangsu and Jilin provinces as the examples, respectively, carries on the fan analysis to the developed area and the underdeveloped area of our country government affairs Weibo development situation. Centrality analysis, coacervation subgroup analysis and core-edge analysis, through the comparative analysis of several indexes between the two provinces, and through the analysis of the representative data, it is found that the regional development of Weibo is unbalanced and the development is slow and so on. Finally, from the perspective of system science, the author analyzes the internal and external factors that affect and restrict the development of Weibo, and then puts forward the overall optimal development plan of the Chinese government, Weibo. According to the characteristics of different provinces in developed and underdeveloped areas, this paper puts forward the construction strategy of Weibo, all of which will play an important role in guiding and promoting the use of new media such as Weibo.
【学位授予单位】：东北电力大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C912.3

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