重新出发:新传播生态下中国舆论研究的回顾与反思
发布时间：2018-10-24 11:45
【摘要】：文章回顾了新传播生态下中国舆论研究的理论框架与研究方法。通过梳理分析发现,理论层面上中国舆论研究面临舆论结构转型的状况,网络舆论占据社会舆论主导地位,但面对转型缺少有效的解释性理论框架;方法层面上大数据的加入未能克服舆论研究困境,常态化的舆论研究方法缺失。由此,进一步对新时期中国舆论研究的发展超越提出自己的建议:在理论创新上要直面新传播形态下的舆论转型,克服目前舆论研究中出现的“内卷化”倾向,在方法上要回应“后真相”时代常态化舆论演变。
[Abstract]:This paper reviews the theoretical framework and research methods of Chinese public opinion research under the new communication ecology. Through combing and analyzing, it is found that the research of Chinese public opinion is faced with the transformation of the public opinion structure on the theoretical level, and the network public opinion occupies the leading position of the public opinion, but it lacks an effective explanatory theoretical framework in the face of the transformation. On the aspect of method, big data's joining failed to overcome the dilemma of public opinion research, and the normal research method of public opinion was absent. Therefore, the author puts forward his own suggestions on the development and transcendence of Chinese public opinion research in the new period: facing the transformation of public opinion under the new form of communication in theoretical innovation, overcoming the tendency of "internalization" appearing in the research of public opinion at present. In terms of methods, it is necessary to respond to the normal evolution of public opinion in the post-truth era.
【作者单位】： 复旦大学新闻学院;
本文编号：2291310
[Abstract]:This paper reviews the theoretical framework and research methods of Chinese public opinion research under the new communication ecology. Through combing and analyzing, it is found that the research of Chinese public opinion is faced with the transformation of the public opinion structure on the theoretical level, and the network public opinion occupies the leading position of the public opinion, but it lacks an effective explanatory theoretical framework in the face of the transformation. On the aspect of method, big data's joining failed to overcome the dilemma of public opinion research, and the normal research method of public opinion was absent. Therefore, the author puts forward his own suggestions on the development and transcendence of Chinese public opinion research in the new period: facing the transformation of public opinion under the new form of communication in theoretical innovation, overcoming the tendency of "internalization" appearing in the research of public opinion at present. In terms of methods, it is necessary to respond to the normal evolution of public opinion in the post-truth era.
【作者单位】： 复旦大学新闻学院;
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