大学生低碳消费行为影响因素分析
发布时间：2018-12-08 13:20
【摘要】：伴随着经济的快速发展，环境污染问题越来越严重。为了实现可持续发展，这就要求我们在发展低碳经济的同时也要低碳消费。由于我国人口多，阶层群体多，在选取研究对象的消费行为进行研究时，若代表性及影响力较好，则可以促进居民低碳消费模式的构建。而大学生作为社会的中坚力量，对未来的消费趋势有重大影响，所以本文以沈阳市大学生这一特殊群体为研究对象，，分析影响大学生低碳消费行为的主要因素，针对大学生低碳消费中存在的问题提出建议，目的是为引导大学生低碳消费及其它群体阶层的低碳消费行为提供借鉴，为我国解决环境问题，加快构建低碳消费模式提供依据。 本文首先阐述了低碳经济、低碳消费的内涵及经济学、统计学等学科对消费行为学的理论研究；然后对大学生消费行为进行问卷调查，依据所得数据对其现状进行分析，再运用比较静态分析法将低碳消费纳入到成本收益理论、生产函数，消费均衡等经济模型中对大学生低碳消费行为的影响因素进行理论分析；最后提出大学生低碳消费行为模型，用逐步多元回归法、方差分析等统计方法对大学生低碳消费行为的影响因素进行实证分析，得出本文结论：个人特征因素（从众心理，社会责任感，个人消费观，低碳消费知识）和人口统计因素（性别，每月可支配收入）对大学生低碳消费有正向影响，且个人特征因素的影响作用要强于人口统计因素。 文章最后根据存在的问题，提出引导大学生低碳消费的对策建议：一是要营造良好的低碳消费环境；二是要加强低碳消费的理念；三是要加强社会责任感的培养；最后要提高大学生的低碳环保知识。 由于本人水平有限，本次的研究工作还有很多不足之处：一是直接选取样本容量，并没有通过抽样方法进行计算；二是由于各因素的影响，样本量不足够多，调查结果可能会有所偏倚。所以本文旨在抛砖引玉，希望得到理论界同仁的指正。
[Abstract]:With the rapid development of economy, the problem of environmental pollution is becoming more and more serious. In order to achieve sustainable development, this requires us to develop low carbon economy and low carbon consumption at the same time. Because our country has a large population and many stratum groups, if the representative and influence is good, it can promote the construction of the low carbon consumption pattern of the residents when we choose the consumer behavior of the research object to carry on the research. As the backbone of the society, college students have a great influence on the consumption trend in the future, so this paper takes Shenyang University students as the research object, and analyzes the main factors that affect the low-carbon consumption behavior of college students. In order to guide college students' low-carbon consumption and other groups of low-carbon consumption behavior, to provide reference for solving environmental problems and speeding up the construction of low-carbon consumption patterns in our country, this paper puts forward some suggestions on the problems of college students' low carbon consumption. The purpose of this paper is to provide a basis for guiding college students' low carbon consumption and other groups' low-carbon consumption behavior. This paper first expounds the connotation of low carbon economy, low carbon consumption and the theoretical research of consumer behavior in economics and statistics. Then the author carries on the questionnaire survey to the university student's consumption behavior, carries on the analysis to its present situation according to the data, then uses the comparative static analysis method to bring the low carbon consumption into the cost benefit theory, the production function. In the economic model such as consumption equilibrium, the factors influencing the low-carbon consumption behavior of college students are theoretically analyzed. Finally, the paper puts forward the model of college students' low carbon consumption behavior, and makes an empirical analysis of the influencing factors of college students' low carbon consumption behavior by means of stepwise multivariate regression method and variance analysis. Social responsibility, personal consumption view, low carbon consumption knowledge) and demographic factors (sex, monthly disposable income) have a positive impact on low carbon consumption of college students, and the effect of individual characteristics is stronger than that of demographic factors. Finally, according to the existing problems, the paper puts forward the countermeasures and suggestions to guide college students' low-carbon consumption: first, to create a good low-carbon consumption environment; second, to strengthen the concept of low-carbon consumption; third, to strengthen the cultivation of social responsibility; Finally, we should improve college students' knowledge of low carbon environmental protection. Because of my limited level, there are many shortcomings in this research work: first, the sample size is directly selected, and not calculated by sampling method; Second, because of the influence of various factors, sample size is not enough, the survey results may be biased. Therefore, this paper is intended to throw a brick to attract jade, hope to get the correction of colleagues in the field of theory.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：C913.3;C912.68
本文编号：2368419
[Abstract]:With the rapid development of economy, the problem of environmental pollution is becoming more and more serious. In order to achieve sustainable development, this requires us to develop low carbon economy and low carbon consumption at the same time. Because our country has a large population and many stratum groups, if the representative and influence is good, it can promote the construction of the low carbon consumption pattern of the residents when we choose the consumer behavior of the research object to carry on the research. As the backbone of the society, college students have a great influence on the consumption trend in the future, so this paper takes Shenyang University students as the research object, and analyzes the main factors that affect the low-carbon consumption behavior of college students. In order to guide college students' low-carbon consumption and other groups of low-carbon consumption behavior, to provide reference for solving environmental problems and speeding up the construction of low-carbon consumption patterns in our country, this paper puts forward some suggestions on the problems of college students' low carbon consumption. The purpose of this paper is to provide a basis for guiding college students' low carbon consumption and other groups' low-carbon consumption behavior. This paper first expounds the connotation of low carbon economy, low carbon consumption and the theoretical research of consumer behavior in economics and statistics. Then the author carries on the questionnaire survey to the university student's consumption behavior, carries on the analysis to its present situation according to the data, then uses the comparative static analysis method to bring the low carbon consumption into the cost benefit theory, the production function. In the economic model such as consumption equilibrium, the factors influencing the low-carbon consumption behavior of college students are theoretically analyzed. Finally, the paper puts forward the model of college students' low carbon consumption behavior, and makes an empirical analysis of the influencing factors of college students' low carbon consumption behavior by means of stepwise multivariate regression method and variance analysis. Social responsibility, personal consumption view, low carbon consumption knowledge) and demographic factors (sex, monthly disposable income) have a positive impact on low carbon consumption of college students, and the effect of individual characteristics is stronger than that of demographic factors. Finally, according to the existing problems, the paper puts forward the countermeasures and suggestions to guide college students' low-carbon consumption: first, to create a good low-carbon consumption environment; second, to strengthen the concept of low-carbon consumption; third, to strengthen the cultivation of social responsibility; Finally, we should improve college students' knowledge of low carbon environmental protection. Because of my limited level, there are many shortcomings in this research work: first, the sample size is directly selected, and not calculated by sampling method; Second, because of the influence of various factors, sample size is not enough, the survey results may be biased. Therefore, this paper is intended to throw a brick to attract jade, hope to get the correction of colleagues in the field of theory.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：C913.3;C912.68
【参考文献】
相关期刊论文 前6条
1 巢桂芳;;关于提高低碳经济意识、创导低碳消费行为的调查与研究[J];经济研究导刊;2010年31期
2 王蕾;;低碳经济背景下大学生的“低碳生活”[J];职业教育研究;2010年S1期
3 刘东梅;雷虹艳;;大学生绿色消费观培养研究[J];学理论;2011年25期
4 王建明;贺爱忠;;消费者低碳消费行为的心理归因和政策干预路径:一个基于扎根理论的探索性研究[J];南开管理评论;2011年04期
5 王建明;徐振宇;;城市年轻人低碳消费意识与行为及其影响因素:杭州市下沙高教园区的调查[J];未来与发展;2010年12期
6 陈柳钦;;可持续低碳消费的实现途径[J];理论学习;2010年08期
本文编号：2368419
本文链接：https://www.wllwen.com/shekelunwen/shgj/2368419.html
