社会沟通:观念与话语

发布时间：2019-01-02 20:50

【摘要】：基层社会治理中的社会沟通之所以失灵、低效、无效,主要是因为所嵌入的日常社会互动模式与政策导向型的社会沟通存在着兼容的困难。在社会沟通的深层存在着沟通双方在政策脚本和社会原则上的分歧,在中层存在着中国文化所倚重的"面子作用",而在沟通表层的话语运行上,又和日常社会互动模式形成合流。社会沟通在和日常社会互动合流之后,需要遵循日常生活场域所通行的沟通对称性原则。沟通中的对称性原则,其核心内涵在于:这种对称是人们作为会话者、交际者的对话者资格的对称,是人格的对称。要解决基层社会治理中的社会沟通失灵的问题,需要淡化社会分层和政治沟通中的政策主体所带来的非对称性迁移力量,以日常生活中的普通生活者的姿态,实现由非对称向对称的转变,从而建立对话者所需要的"我们"关系。这种对话关系的建立是有效的社会沟通成立的前提,也是基层社会治理实现善治的基本条件。
[Abstract]:The failure, inefficiency and ineffectiveness of social communication in grass-roots social governance are mainly due to the compatibility between the embedded daily social interaction model and policy-oriented social communication. In the deep layer of social communication, there are differences between the two sides in policy script and social principle, and in the middle level there is the "face function" that Chinese culture relies on, while in the communication surface, the discourse runs. And daily social interaction model to form a confluence. After social communication is combined with daily social interaction, it is necessary to follow the principle of symmetry of communication in the field of daily life. The core connotation of the principle of symmetry in communication lies in: this symmetry is the symmetry of people's qualifications as interlocutors and the symmetry of personality. In order to solve the problem of social communication failure in social governance at the grass-roots level, it is necessary to desalinate the asymmetric migration power brought by the policy subjects in social stratification and political communication, and take the attitude of ordinary people in daily life. Realize the transition from asymmetry to symmetry to establish the "us" relationship that the interlocutor needs. The establishment of this kind of dialogue relationship is the premise of effective social communication and the basic condition of realizing good governance in social governance at the grass-roots level.
【作者单位】：北京语言大学对外汉语研究中心;
【基金】：教育部人文社科重点研究基地重大项目“‘一带一路’关联国主要社会场域汉语传播的推拉因素及其对传播过程影响的研究”(15JJD740005)
【分类号】：C912

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