混合模式调查下的测量不变性:跨文化视角
发布时间：2019-01-28 22:12
【摘要】：混合模式调查收集数据的有效性需以模式间测量等同为前提。以往调查模式间的测量等同研究尚未考虑文化因素的影响。本研究通过两个自我创新能力评价量表,基于中美两国数据,运用多组确认性因子分析法考察了将由网络调查和纸笔调查构成的混合调查模式应用于自我能力和行为评估时的测量等同问题。结果在美国的样本中发现创新能力评价量表在两种调查模式下具有测量不变性,而在中国的样本中只发现强因子测量不变性,提示混合模式调查下测量不等同的出现是调查模式和文化因素共同导致的结果。我们认为,集体主义文化扩大与强化了纸笔调查和网络调查之间的匿名感知差异,进而受访者可能在网络调查中呈现出"满意决策"作答行为或在线下的调查中呈现出"社会称许性作答行为",从而增加了出现测量不等同的可能性。
[Abstract]:The validity of data collection in mixed mode survey must be based on the same measurement between modes. The influence of cultural factors has not been taken into account in the study of measurement equivalence between survey models in the past. This study is based on data from China and the United States through two self-innovation assessment scales. In this paper, a multi-group confirmatory factor analysis method is used to investigate the measurement equivalence of a hybrid survey model, which consists of a network survey and a pen and paper survey, in the evaluation of self-ability and behavior. Results in American samples, the innovation ability evaluation scale was found to be measurable invariant in two survey modes, while in Chinese samples, strong factor measurement invariance was found only. It is suggested that the occurrence of measurement inequality under mixed mode survey is the result of both investigation mode and cultural factors. We believe that the culture of collectivism expands and reinforces the differences in anonymous perception between pen and paper surveys and online surveys. Furthermore, the interviewees may present "satisfactory decision making" behavior in the online survey or "social approbation response behavior" in the off-line survey, thus increasing the possibility that measurement is not equivalent.
【作者单位】： 电子科技大学经济与管理学院;College
【基金】：国家自然科学基金(71101018) 四川省哲学社会科学重点研究基地项目(XQ12C06)
【分类号】：C31
，
本文编号：2417357
[Abstract]:The validity of data collection in mixed mode survey must be based on the same measurement between modes. The influence of cultural factors has not been taken into account in the study of measurement equivalence between survey models in the past. This study is based on data from China and the United States through two self-innovation assessment scales. In this paper, a multi-group confirmatory factor analysis method is used to investigate the measurement equivalence of a hybrid survey model, which consists of a network survey and a pen and paper survey, in the evaluation of self-ability and behavior. Results in American samples, the innovation ability evaluation scale was found to be measurable invariant in two survey modes, while in Chinese samples, strong factor measurement invariance was found only. It is suggested that the occurrence of measurement inequality under mixed mode survey is the result of both investigation mode and cultural factors. We believe that the culture of collectivism expands and reinforces the differences in anonymous perception between pen and paper surveys and online surveys. Furthermore, the interviewees may present "satisfactory decision making" behavior in the online survey or "social approbation response behavior" in the off-line survey, thus increasing the possibility that measurement is not equivalent.
【作者单位】： 电子科技大学经济与管理学院;College
【基金】：国家自然科学基金(71101018) 四川省哲学社会科学重点研究基地项目(XQ12C06)
【分类号】：C31
，
本文编号：2417357
本文链接：https://www.wllwen.com/shekelunwen/shgj/2417357.html
