互联网公共外交作用研究

发布时间：2018-06-20 15:54

本文选题：互联网 + 公共外交　；参考：《华中科技大学》2011年硕士论文

【摘要】：互联网日益成为知识传播、商务往来、参政议政等社会生活方方面面不可或缺的手段。信息的公开化和透明化使得外交方式和重点也发生了相应变化,以赢得民心、影响舆论为目标的公共外交成为世界各国外交的新亮点。我国长期对内宣传与对外传播不分,以及媒体国际传播能力有限,致使我国声音在国际社会长期得不到有效表达。这种“被代言”的状态导致国际社会对中国的误解以及中国国家形象的扭曲。随着中国实力的增长和外界对中国的关注,让世界认识一个真实的中国成为迫切需要解决的问题。顺应此趋势,公共外交在中国成为热点词汇,引起政府、学界、媒体和普通百姓的关注。互联网作为跨国信息流通最便捷的渠道,由于成本低廉、传播速度快、表达口语化、传播者去官方背景等诸多优势,而成为公共外交最具潜力的平台。美国将其互联网技术优势和媒体的话语权优势相结合,在全球范围内积极开展互联网公共外交并卓有成效。作为世界两大经济体,中美之间的伙伴与合作关系比以往任何时候都重要,双方也是彼此开展公共外交的重要对象。中国很关注美国的互联网公共外交举动并深感忧虑,屏蔽了Facebook、Twitter等美国著名社交网站,以防中国网民“被公共外交”。但此做法本身又成为美国指责中国互联网管制的把柄,影响中国国家形象也不符合崛起大国的开放角色。中国目前战略上日益重视互联网的公共外交作用,但战术上倾向于投巨资提高官方媒体的国际传播能力。致使中国庞大的互联网用户优势以及积极的网民在线表达,并没有转化成开展互联网公共外交的有利资源。当然,开展互联网公共外交也存在一定风险,日益增多的跨国信息流动加剧了网络泄密和网络恐怖主义发生的几率,对世界各国信息安全形成新的挑战。对于互联网不太发达的国家来说,抵制互联网信息霸权、保卫信息主权成为当务之急。但是,互联网催生的“善”远远大于它制造的“恶”,我们不能因噎废食,积极开展互联网公共外交将成为国际交往的大趋势。
[Abstract]:The Internet has increasingly become an indispensable means of knowledge dissemination, business exchanges, political participation and other aspects of social life. The openness and transparency of information make the diplomatic mode and emphasis change accordingly. Public diplomacy, which aims at winning popular support and influencing public opinion, has become a new bright spot in the diplomacy of all countries in the world. China's long-term internal and external communication, as well as the limited capacity of the media international communication, resulting in our voice in the international community for a long time can not be effectively expressed. This "endorsed" state has led to international misunderstandings about China and distortion of its national image. With the growth of China's power and the attention of the outside world, it is urgent for the world to know a real China. Following this trend, public diplomacy has become a hot word in China and attracted the attention of the government, academia, media and ordinary people. As the most convenient channel of transnational information circulation, Internet has become the most potential platform of public diplomacy because of its low cost, fast transmission speed, colloquial expression, official background and so on. The United States combines its advantage of Internet technology with the power of the media to actively develop Internet public diplomacy in the world. As the world's two largest economies, the partnership and partnership between China and the United States are more important than ever, and both are important targets for mutual public diplomacy. China is concerned and deeply concerned about U.S. Internet public diplomacy, blocking prominent U.S. social networking sites such as Facebook, Twitter, and so on, in case Chinese Internet users are "exposed to public diplomacy." But the move itself has become a pretext for the United States to accuse China of Internet regulation, and the impact on China's image is not in keeping with the open role of the rising powers. China is strategically paying more and more attention to the public diplomacy role of the Internet, but tactically tends to invest a lot of money to improve the international communication ability of the state media. As a result, China's huge Internet user advantage and active Internet users' online expression have not turned into a favorable resource for Internet public diplomacy. Of course, there are some risks in carrying out Internet public diplomacy. The increasing transnational information flow intensifies the probability of network leak and network terrorism, and poses a new challenge to the information security of countries all over the world. For countries with less developed Internet, it is urgent to resist Internet information hegemony and defend information sovereignty. However, the "good" produced by the Internet is far greater than the "evil" created by the Internet, so we should not give up food for fear of choking. Actively developing public diplomacy on the Internet will become a major trend of international communication.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G206;D822

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