“一带一路”背景下的央视对外传播创新
发布时间：2018-08-31 15:57
【摘要】：正"一带一路"建设是我国在新的历史条件下实行全方位对外开放的重大举措,央视全力投入其中,既是履行作为国家电视台的职责与使命,也是把自己建成世界大台强台的现实需要。发挥多年形成的综合优势,以创新创优的姿态从机构建制、内容制作、传输渠道、平台建设等方面全面铺开,形成立体外宣格局,助推"一带一路"倡议变为现实。
[Abstract]:Under the new historical conditions, the construction of "Belt and Road" is a major measure for our country to open to the outside world in all directions. CCTV is fully engaged in it, which is not only fulfilling its duty and mission as a national television station, It is also a practical need to build ourselves into a powerful station in the world. Giving full play to the comprehensive advantages that have been formed for many years, we can create a new and excellent attitude from the aspects of institutional establishment, content production, transmission channel and platform construction, so as to form a three-dimensional publicity pattern and help "Belt and Road" initiative to become a reality.
【作者单位】： 中国传媒大学;中国青年政治学院;央视海外传播中心;
【基金】：2016年国家新闻出版广电总局广播影视部级社科研究项目“中国电视节目在国际市场的开拓与创新”部分成果,课题编号GD1636
【分类号】：G222
，
本文编号：2215469
[Abstract]:Under the new historical conditions, the construction of "Belt and Road" is a major measure for our country to open to the outside world in all directions. CCTV is fully engaged in it, which is not only fulfilling its duty and mission as a national television station, It is also a practical need to build ourselves into a powerful station in the world. Giving full play to the comprehensive advantages that have been formed for many years, we can create a new and excellent attitude from the aspects of institutional establishment, content production, transmission channel and platform construction, so as to form a three-dimensional publicity pattern and help "Belt and Road" initiative to become a reality.
【作者单位】： 中国传媒大学;中国青年政治学院;央视海外传播中心;
【基金】：2016年国家新闻出版广电总局广播影视部级社科研究项目“中国电视节目在国际市场的开拓与创新”部分成果,课题编号GD1636
【分类号】：G222
，
本文编号：2215469
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