电视媒体在公共危机管理中的作用机理与传播策略研究

发布时间：2018-03-03 14:48

本文选题：社会化媒体　切入点：电视媒体　出处：《武汉理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：在全球信息一体化的今天,社会化媒体以它全新的技术优势和广泛的用户基础在传递信息、宣泄情感方面受到公众的追捧,社会化媒体的传播所引爆的各种问题甚至危机总是以迅雷不及耳的方式接踵而来。公共管理的重要性和难度更加充分地体现出来。当自然灾害、安全事故、产品的安全质量问题等公共危机事件以迅雷不及掩耳的方式突然发生时,社会化媒体以其先进而独特的技术优势将海量信息推到公众的面前,产生巨大的震撼力。电视,作为传统的三大主流媒体形式之一,具有广泛的受众基础。全覆盖性、零时空感,让电视传媒有着超乎寻常的巨大能量。在危机管理中,电视可以采用声像合一的表达方式、以快速、准确、专业的特性与渠道向公众传递信息,承担着满足公众知情权、协助政府做好危机管理的责任。本文在社会化媒体的时代背景之下,探讨电视这一传统主流媒体在公共危机管理中的作用机理与传播策略,以期更好地发挥电视传媒在树立政府形象、促进社会安定与和谐中的重要作用。论文所做的研究工作如下： (1)阐述了信息传播的基本理论,并对社会化媒体的时代背景,以及社会化媒体的传播方式对人们生活的影响进行了分析； (2)探讨了公共危机管理的基本理论,论述了公共危机信息的传播及其负面与正面的影响,总结并构建了危机管理体系与流程,提出了政府危机管理的FADCA模型,阐述了政府在公共危机管理中与媒体之间应当采取的应对方式； (3)分析了电视媒体的信息传播与作用方式、电视的主流媒体特征、电视传媒的作用机理及其在公共危机管理中的社会功能,论述了电视媒体面临的挑战,提出了电视媒体走与网络媒体融合之路以得到更好发展的建议； (4)根据公共危机的主要类别,通过实际案例、结合作者的亲身经历,分析了电视传媒在自然灾害、社会危机事件、公共卫生事件等各种不同的公共危机中的信息传输方式与作用,探讨了公共危机事件的电视媒体报道策略,以期寻找更加有效的方式,使电视传媒在公共危机管理中释放出更大的正能量。
[Abstract]:In today's global information integration, social media, with its new technological advantages and a broad user base, has been sought after by the public in terms of transmitting information and releasing emotions. The spread of social media triggers problems, even crises, that always follow in a swift fashion. The importance and difficulty of public administration are more fully manifested. When natural disasters, security accidents, When public crisis events such as product safety and quality issues occur suddenly in a thunderous manner, social media, with its advanced and unique technological advantages, pushes mass information to the public, which has a tremendous impact. Television, as one of the three traditional mainstream media forms, has a wide audience base, full coverage, zero sense of time and space, which makes TV media have extraordinary tremendous energy. In crisis management, Television can adopt the expression of the combination of audio and video, transmit information to the public with fast, accurate, professional characteristics and channels, assume the responsibility of satisfying the public's right to know and helping the government to do a good job of crisis management. Under the background of social media, this paper discusses the function mechanism and communication strategy of TV, the traditional mainstream media, in the management of public crisis, in order to bring TV media into full play in setting up the image of government. The important role of promoting social stability and harmony. The research work done in this paper is as follows:. 1) the basic theory of information dissemination is expounded, and the background of social media and the influence of social media on people's life are analyzed. This paper discusses the basic theory of public crisis management, discusses the spread of public crisis information and its negative and positive effects, summarizes and constructs the crisis management system and process, and puts forward the FADCA model of government crisis management. This paper expounds the ways that should be adopted between the government and the media in the management of public crisis. This paper analyzes the information dissemination and function mode of TV media, the characteristics of mainstream media, the mechanism of TV media and its social function in the management of public crisis, and discusses the challenges faced by TV media. The paper puts forward the suggestion that TV media should merge with network media to get better development. According to the main types of public crisis, through practical cases, combined with the personal experience of the author, the television media in natural disasters, social crisis events, This paper discusses the ways and functions of information transmission in various kinds of public crises, such as public health events, and probes into the strategies of TV media reporting on public crisis events in order to find more effective ways. So that the television media in the public crisis management release a greater positive energy.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D035;G220

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