网络舆情中的文化政治

发布时间：2018-03-21 22:05

本文选题：网络舆情　切入点：网络社群　出处：《新闻与传播研究》2017年02期 　论文类型：期刊论文

【摘要】：当前,基于三微一端等网络社交平台的微传播成为新兴主流传播方式,正在改变中国的传播格局和舆情生态,也催发了文化政治的崛起。文化政治关注的是不同文化身份主体间建构的文化权力关系以及产生的文化冲突。网络舆情中的文化政治具体表现为:微传播凝聚嵌合在人们日常生活中话语实践的力量,形成推动社会变革的新动力;网民借助新媒体平台打破了单一的传播格局,依靠微话语聚合的力量重构了新的文化权力关系;大量在传统媒体时代被压抑、被忽略、被边缘化的话语在微传播中得到了释放并形成话语权力,由此重塑网络舆情生态。文化政治对社会政治的改良和进步具有平衡和牵制的作用,但也存在泛娱乐化、伦理失范等问题,需进一步优化并在推动社会整体性变革进程中获得真正的意义。
[Abstract]:At present, microcommunication based on three microsocial platforms has become a new mainstream mode of communication, which is changing the pattern of communication and the ecology of public opinion in China. The cultural politics is concerned with the cultural power relationship and the cultural conflict between different cultural identity subjects. The cultural politics in the network public opinion is manifested as follows: micropropagation condenses and embedded. Combined with the power of discourse practice in people's daily lives, The Internet users broke the single communication pattern with the help of the new media platform, and reconstructed the new cultural power relationship by the power of micro-discourse aggregation; a large number of them were suppressed and ignored in the era of traditional media. The marginalized discourse has been released and formed the discourse power in the microcommunication, thus remolding the network public opinion ecology. The cultural politics has the balance and the restraint function to the social politics improvement and the progress, but also has the pan-entertainment. The problems such as ethical anomie need to be further optimized and gained real significance in the process of promoting the transformation of society as a whole.
【作者单位】：扬州大学新闻与传媒学院;
【基金】：教育部人文社科项目“邻避事件的社交媒体传播机制、影响因素及应对策略研究”(项目编号:16YJAZH033)的阶段性成果
【分类号】：D0;G206

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