historic towns region heritage conservation tourism developm

  本文关键词：基于遗产保护与旅游发展综合评价的古镇型旅游目的地差异化发展路径研究——以江苏省为例，由笔耕文化传播整理发布。

基于遗产保护与旅游发展综合评价的古镇型旅游目的地差异化发展路径研究——以江苏省为例

The diversified development of historic towns based on the integrated evaluation system of heritage conservation and tourism development in Jiangsu

[1] [2] [3]

ZHONG Shi＇en, ZHANG Jinhe, SUN Jinkun （1. School of Business Administration, Nanjing University of Finance and Economics, Nanjing 210023, China; 2. Tourism Industry Developmen

[1]南京财经大学工商管理学院,南京210023; [2]南京财经大学旅游产业发展研究院,南京210023; [3]南京大学地理与海洋科学学院,南京210023

文章摘要：在界定了古镇型旅游目的地的概念和内涵的基础上,从地理学区域研究传统,描述了江苏省古镇的区域特征及其格局,以及时间变化上的发展阶段和历程。将旅游发展作为古镇遗产保护和利用的首要方式和最优路径,作为研究出发点。针对中国历史文化名镇（村）和全国特色景观旅游名镇（村）评价指标体系的相对不足,构建了遗产保护与旅游发展综合评价指标体系。在此基础上回答了江苏省共有多少古镇,哪些古镇适宜进行遗产保护和旅游发展。结合分级、分类评价结果,综合均衡分析的理论模型构建,明确了江苏省古镇的差异化发展路径选择及其区域旅游格局重构。

Abstr：Tourism development is often the primary and optimal way for historic towns＇ heritage conservation and socio-economic revitalization. After defining the concept of historic town destination, this paper describes the evolving stages of historic towns in Jiangsu, from geographical tradition of regional studies, and answers the practical question of how many historic towns there are in Jiangsu province（116）. The main findings include： It is not necessarily linked between a historic town＇s outstanding universal value（OUV） and its physical, economic and social revitalizations. To boost a historic town＇s revitalization, it needs to consider the historic town＇s OUV and its use way（such as tourism）, and it also needs to consider whether or not the traditional hub function linking a city and its surrounding rural areas still exists. And it needs to evaluate the historic town＇s regional economic and social backgrounds, whether or not there are adjacent superior resources or promising external opportunities. The innovative development of Zhouzhuang and Tongli, i.e., which put heritage protection and tourism development together, have appeared many negative effects when Zhouzhuang and Tongli subsequently enter the stages of stagnation and post- stagnation.According to Butler＇s TALC theory, when the various negative regional impacts exceed the positive regional impacts, a destination will inevitably lose its attractiveness. There are drawbacks for present evaluation systems to guide the historic towns＇ heritage conservation and tourism development. The evaluation system of China＇s historic towns mostly evaluates the heritage value and ignores the value＇s uses. And the evaluation system of China＇s characteristic landscape and tourist to

文章关键词：

Keyword：:historic towns region heritage conservation tourism development outstanding universal value Jiangsu

课题项目：国家自然科学基金项目（41201136,41271161）; 旅游业青年专家培养计划项目（TYEPT201423）

  本文关键词：基于遗产保护与旅游发展综合评价的古镇型旅游目的地差异化发展路径研究——以江苏省为例，由笔耕文化传播整理发布。