基于海洋特色民俗文化资源的舟山乡村旅游开发研究

发布时间：2018-01-03 14:44

本文关键词：基于海洋特色民俗文化资源的舟山乡村旅游开发研究　出处：《浙江海洋大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着我国经济的发展,人们生活富足,旅游事业得到了迅速发展。由于区域性之间的差异,人们的生活和生产方式也有所不同,从而衍生出了不同的民俗文化[22],而民俗文化存在的差异之处越大,就越能引起人们的猎奇心理,舟山乡村旅游不仅可以让人们吹着海风,呼吸着清新空气,坐在沙滩上,看着蔚蓝的天空,感受大自然的呼吸,还可以像当地渔民一样,或拾贝或海钓,感受舟山的海洋气息,感受当地海洋民俗文化。从海洋特色民俗文化处入手研究能更好的开发舟山的乡村旅游,本研究的主要内容如下:第一章为绪论,主要论述本研究课题:“基于海洋特色民俗文化资源的舟山乡村旅游开发研究”的研究背景、研究意义、研究目的、研究方法、技术路线以及创新与不足,并对案例地浙江舟山的自然和人文经济概况、海洋文化概况及旅游业发展概况进行简要介绍。第二章为相关概念及理论,在广泛搜集、仔细阅读大量国内外相关文献的基础上,对本研究涉及的乡村旅游、旅游资源、民俗文化的相关概念进行具体阐述,对民俗文化资源理论、海洋文化理论做出进行简单的概括。对本研究涉及的海洋文化旅游产业开展综述性研究,并对该方面研究内容现状、特征、不足及未来发展趋势进行了深入分析和归纳总结,为研究奠定基础。第三章为舟山乡村旅游概况及发展模式分析,本章内容基于对舟山乡村旅游基本情况的了解,确定舟山乡村旅游发展阶段及模式选择,科学合理的发展模式是促进舟山乡村旅游发展的前提和基础,旨在从理论及战略高度分析和认识发展舟山乡村旅游的重要性和必要性。第四章是对舟山海洋特色民俗文化资源分析,通过对舟山乡村旅游民俗文化资源禀赋情况了解,结合实地考察和文献分析等途径搜集掌握舟山乡村旅游民俗文化表达方式,然后去初步了解舟山海洋特色民俗文化在乡村旅游中的运用情况,同时为能更加科学的将海洋特色的民俗文化运用到舟山乡村旅游中去,更进一步的分析了消费者对民俗文化的需求。第五章是对海洋特色的民俗文化资源开发构想,当前舟山的旅游产业有一定发展,但在海洋特色的民俗文化旅游方面远远跟不上市场需求的发展,因此本章节以东极岛和嵊山为例,分析其旅游发展现状,并从多方面探讨舟山乡村旅游的发展策略。
[Abstract]:With the development of economy in our country, people live well and tourism develops rapidly. Because of the regional difference, people's life and mode of production are different, which gives rise to different folklore culture. [22. The greater the differences in folk culture, the more curious people are. Zhoushan rural tourism not only allows people to blow the sea breeze and breathe fresh air, but also to sit on the beach. Look at the blue sky, feel the breath of nature, but also like the local fishermen, or pick up shellfish or sea fishing, feel the smell of the sea Zhoushan. Feel the local marine folk culture. From the marine folk culture office can better develop the rural tourism Zhoushan. The main contents of this study are as follows: the first chapter is the introduction. This thesis mainly discusses the research background, research significance, research purpose, research method, technical route, innovation and deficiency of Zhoushan rural tourism development based on marine folk cultural resources. And the case of Zhoushan Zhejiang natural and humanistic economic overview, marine culture and tourism development overview of a brief introduction. Chapter two is related concepts and theories, in a wide range of collection. On the basis of reading a large number of relevant literature at home and abroad, this paper elaborates the related concepts of rural tourism, tourism resources and folklore culture, and gives the theory of folklore cultural resources. This paper makes a brief summary of the theory of marine culture. It carries out a comprehensive study on the marine cultural tourism industry involved in this study, and the current situation and characteristics of the research content. In order to lay a foundation for the research, the third chapter is the analysis of Zhoushan rural tourism general situation and development model. This chapter is based on the understanding of the basic situation of rural tourism in Zhoushan, and determines the development stage and mode selection of rural tourism in Zhoushan. A scientific and reasonable development model is the premise and foundation to promote the development of rural tourism in Zhoushan. The purpose of this paper is to analyze and understand the importance and necessity of developing Zhoushan rural tourism from the perspective of theory and strategy. Chapter 4th is an analysis of the folk cultural resources of Zhoushan's marine characteristics. Through the understanding of Zhoushan rural tourism folklore cultural resources endowment, combined with field investigation and literature analysis to collect and master Zhoushan rural tourism folklore culture expression. Then to understand the use of marine folk culture in rural tourism, and at the same time to more scientifically apply the folk culture of ocean characteristics to Zhoushan rural tourism. Further analysis of consumer demand for folklore culture. Chapter 5th is the marine characteristics of folk culture resources development concept, the current tourism industry in Zhoushan has a certain development. However, the folk culture tourism with marine characteristics is far from keeping up with the development of market demand, so this chapter takes Dongji Island and Shengshan as examples to analyze the present situation of tourism development. And discusses the development strategy of Zhoushan rural tourism from many aspects.
【学位授予单位】：浙江海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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