生产型企业线上销售信息化应用研究

发布时间：2018-02-26 09:35

本文关键词： 线上销售互联网融合客户化设计顾家应用　出处：《天津财经大学》2015年硕士论文　论文类型：学位论文

【摘要】：当今国内经济份额中,在互联网、移动应用、移动支付等新生技术的推动下,电子商务以及其新生模式正在以极快的速度蓬勃发展,这使得传统的生产型企业也必然要转化传统的销售渠道和方式,进入线上营销的阵营。对于已经实现了初步信息化管理的企业,应该如何应对这种新经济形势下的新发展呢?这就需要企业建立一套完整的电子商务与企业信息化结合的管理信息系统。将当前最新的企业信息化系统(ERP、PLM、移动应用平台等)与当前最流行的电商平台(淘宝网、京东商城等)相结合,使供应链与销售链之间形成互动,促进企业实现更好的成本管控、信息前置,协助企业得到最大的利益回报,实现企业利益最大化,在竞争激烈的市场大潮中争取更多的砝码。本文从企业信息化和线上销售的概念、特征入手,以制定符合企业实际情况的信息化方案为目标,分别就生产型企业的特点进行了线上销售的可行性分析和策略研究,从企业基础性信息化(即企业内部信息化、供应链信息化)和进行电子商务信息化两大基点出发,对生产型企业的电子商务信息化进了分阶段考量,并具体分析了其所面临的诸多问题。在国内目前已经开展线上销售的生产型企业中,大部分已经具备了ERP、PLM或者是其他信息化平台,那么将这些企业的线上销售信息,同其现有的信息化平台进行有效的信息对接,提升整体的信息化能力,就是线上销售信息化的关键所在。结合前面的研究分析,本文在第5章和第6章给出了一个整体解决生产型企业线上销售信息化的建设方案,并针对整体方案中的10个主要功能模块分别制定了具体的建设方案。该方案有效地将企业生产系统与线上销售系统结合起来,它使得生产型企业信息化系统更为完整,是现有企业信息化平台的延伸内容,起着从线上销售过程传递信息到现有信息化平台的作用。本文针对线上销售电商平台中会处理的特殊的业务给出了有效的解决方案,使参数化选配、促销业务、拆单等特殊电商平台业务同企业现有信息化系统进行对接,达到事半功倍的管理效果,新技术有效地推动生产力的快速发展。作为本文整体建设方案的成果,在第7章中给出了顾家家私系统平台的具体案例进行了展示和说明。通过该系统平台的展示,我们可以看到,当ERP系统与电商平台进行互联之后,改变了企业信息化的现有状态,使信息化融入了互联网+的思维,整体提升信息互通性能实时地展示出来,二者结合使系统更为强大。企业物流、信息流、资金流多个方面在新网络经济思维模式下依赖信息化系统进行了重新的配置与建设,使企业真正看到了不同系统平台进行整合的突破性效果。
[Abstract]:With the help of new technologies such as the Internet, mobile applications, mobile payment and so on, e-commerce and its nascent model are booming at a very fast speed. This makes the traditional production enterprises must transform the traditional sales channels and methods into the online marketing camp. How to deal with the new development under the new economic situation for the enterprises that have already realized the initial information management? This requires enterprises to establish a complete set of e-business and enterprise information management information system. The latest enterprise information system, ERPPLM, mobile application platform, and the most popular e-commerce platform (Taobao, etc.), The combination of JingDong Mall and so on makes the interaction between supply chain and sales chain form, promote the enterprise to realize better cost control, information preposition, assist the enterprise to get the maximum benefit return, realize the enterprise benefit maximization, This paper starts with the concept and characteristics of enterprise informatization and online sales, and aims to establish an informatization scheme that is in line with the actual situation of the enterprise. The feasibility analysis and strategy research of online sales are made on the characteristics of production-oriented enterprises, starting from two basic points: enterprise basic informatization (i.e. enterprise internal informatization, supply chain informatization) and e-commerce informatization. In this paper, the e-commerce informatization of production enterprises is considered in stages, and the problems they face are analyzed in detail. Most of them already have ERP PLM or other information platforms, so they can connect the online sales information of these enterprises effectively with their existing information platforms, so as to enhance the overall informatization capability. It is the key of online sales informatization. Combined with the previous research and analysis, this paper gives an overall solution to the construction of online sales informatization in production enterprises in chapters 5 and 6. According to the 10 main function modules of the whole project, the concrete construction plan is worked out separately. This scheme effectively combines the enterprise production system with the online sales system, which makes the production enterprise information system more complete. It is an extension of the existing enterprise information platform, which plays the role of transferring information from the online sales process to the existing information platform. This paper gives an effective solution for the special business that will be dealt with in the online e-commerce platform. The special e-commerce platform business, such as parameterized selection, promotion, disassembly and so on, can be connected with the existing information system of the enterprise, so as to achieve the management effect with twice the result with half the effort. The new technology effectively promotes the rapid development of productivity. As the result of the overall construction program of this paper, in Chapter 7, the specific case of the Gujia-Private system platform is presented and explained. We can see that when the ERP system is interconnected with the e-commerce platform, it has changed the current state of enterprise informatization, so that informatization has been integrated into the thinking of the Internet, and the overall performance of information interoperability has been displayed in real time. The combination of the two makes the system more powerful. The enterprise logistics, information flow and capital flow have been reconfigured and constructed based on the information system under the new network economic thinking mode. So that the enterprise really saw the breakthrough effect of integration of different system platforms.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F270.7

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