70贵州生态旅游住宿品牌的视觉设计研究

发布时间：2016-11-18 14:49

本文关键词：贵州生态旅游住宿品牌的视觉设计研究，由笔耕文化传播整理发布。

硕士毕业设计（论文）贵州生态旅游住宿品牌的视觉设；论文题目；学部；专业；班级；学号；学生姓名；指导教师；摘要；随着社会经济的发展，当今时代已成为一个品牌竞争的；关键词：贵州省生态旅游住宿品牌视觉设计；ABSTRACTWiththedevelopme；Today,therapiddevelopmen；Keywords:eco-tourismacco；目录；绪论

硕士毕业设计（论文） 贵州生态旅游住宿品牌的视觉设计研究

论文题目

学部

专业

班级

学号

学生姓名

指导教师

摘要

随着社会经济的发展，当今时代已成为一个品牌竞争的时代。各行各业都在构建自己的品牌，旅游业也一样。贵州省以生态旅游住宿的角度进行品牌化设计与推广是品牌化建设中的一个创新，也是一个新兴旅游业的发展趋势。“生态旅游”作为旅游业中一个崭新的概念，也是本论文生态旅游“品牌”建设的基础，进而从V I设计入手就现今旅游住宿模式的多元化品牌构建展开了分析和研究。如今我国生态旅游事业迅猛发展，生态旅游住宿等多种问题逐渐暴露，，而在贵州这样一个地广物博，资源丰富的地方，旅游行业的问题均暴露出政府在生态旅游前期规划以及建设缺乏科学指导的问题。另外，考虑到国内关于这方面的品牌研究很少，而从全球范围看，国外的相关研究虽然已经起步，但是还不太完善，也处在初步探索阶段，尤其是对于生态旅游住宿的品牌建设问题更是少有参考资料和现成的研究成果，所以国内很有必要看展此类研究，这也是国内生态旅游发展的需要。加强对于生态旅游住宿的研究不但能够为相关机构、企业和部门提供实践性参考，还能够进一步拓展视觉方面设计和研究，并推进贵州旅游业的进步。加强生态旅游住宿品牌的建设，尤其是视觉设计能够引起相关部门的重视，并促使其进一步加强生态旅游的科学规划和前期设计，进一步降低旅行业和生态保护的冲突，长期发展并增加旅游区的经济收入。并且，生态旅游住宿品牌的建设还给旅游者们提供了及生态、娱乐与一体的视觉和健康享受，更为品味高贵的旅游需求者提供了一片心灵之地。建立并发展贵州旅行住宿的品牌不但可以给贵州的旅行形象扩大了推广和宣传，更好的吸引了广大消费者，并且能够为贵州经济做出更大的经济和社会效益贡献。

关键词：贵州省生态旅游住宿品牌视觉设计

ABSTRACT With the development of society and economy, the modern era has become an era of brand competition. Businesses are building their own brand, the tourism industry is the same. Guizhou to the angle of eco-tourism accommodation brand design and brand building promotion is an innovative, but also an emerging tourism trends. "Eco-tourism" as a new concept in tourism, but also "brand" the infrastructure of this thesis ecotourism, and then start from VI design is modern tourist accommodation pattern started to build a diversified brand analysis and research.

Today, the rapid development of China's eco-tourism, eco-tourism accommodation and other problems gradually exposed, and in such a manner widely matter Guizhou Bo, a place rich in natural resources, tourism industry, the government issues are exposed early in eco-tourism and the construction of a lack of scientific planning guidance problems. In addition, given the small domestic brand research in this regard, and from a global perspective, studies abroad, although already started, but still not perfect, it is in the initial stage of exploration, especially for eco-tourism accommodation in brand building the problem is even more rare reference materials and ready-made research results, it is necessary to look at the domestic development of such research, which is the need of domestic eco-tourism development. Strengthening research for eco-tourism accommodation not only be able to provide practical reference for relevant agencies, enterprises and departments, but also to further expand the visual aspects of the design and research, and promote the advancement of Guizhou Tourism. Strengthen eco-tourism accommodation brand building, especially the visual design can lead to relevant departments of the attention and prompted further strengthen the scientific planning and preliminary design of eco-tourism, travel industry to further reduce conflicts and ecological protection, long-term development and increase in tourist areas income. Also, eco-tourism accommodation brand building and gave the tourists who provide ecological, recreational and health and integration of visual enjoyment, more noble taste of tourism demand by providing a spiritual place. Establishment and development of Guizhou travel accommodation brand not only to expand the image of Guizhou travel promotion and publicity, the better to attract consumers, and be able to make greater economic Guizhou economic and social contributions.

Keywords: eco-tourism accommodation Guizhou brand visual design

绪论.................................................................................................................

一、探讨的问题.................................................................................................

二、选题的背景.................................................................................................

三、国内外文献综述.........................................................................................

（1）国内旅游住宿品牌研究状况与发展趋势...........................................

（2）国外旅游住宿品牌研究状况与发展趋势...........................................

四、研究的方法和意义.....................................................................................

（1）研究的方法...........................................................................................

（2）研究的意义...........................................................................................

1.贵州生态旅游住宿品牌的概述...............................................................

1.1生态旅游住宿的品牌化概况.......................................................................

1.1.1影响生态旅游住宿品牌化形成的因素.................................................

1.1.2生态旅游住宿品牌发展现状和存在的问题........................................

1.2贵州生态旅游住宿品牌的资源概况............................................................

1.2.1贵州生态旅游住宿品牌资源分析.........................................................

1.2.2贵州生态旅游住宿品牌的资源评价.....................................................

1.2.3贵州生态旅游住宿品牌的游客感知度分析..........................................

2.贵州生态旅游住宿的品牌化构建...................................................................

2.1贵州生态旅游住宿的品牌设计理念.............................................................

2.2贵州生态旅游住宿的品牌定位.....................................................................

2.3贵州生态旅游住宿品牌的设计原则.............................................................

2.4贵州生态旅游住宿品牌设计方案的阐述.....................................................

3.贵州生态旅游住宿品牌的基础设计（结合案例分析）..................................

3.1生态旅游住宿品牌的宣传口号.....................................................................

3.2生态旅游住宿品牌的色彩设计.....................................................................

3.3生态旅游住宿品牌的造型设计.....................................................................

4.贵州生态旅游住宿品牌的应用设计（结合案例分析）..................................

4.1生态旅游住宿品牌的空间设计.....................................................................

4.2生态旅游住宿品牌的导视系统设计.............................................................

4.3生态旅游住宿品牌的住宿产品设计.............................................................

5.贵州生态旅游住宿的品牌推广和维护.............................................................

5.1生态旅游住宿品牌的推广模式.....................................................................

5.1.1形象广告..................................................................................................

5.1.2公共关系..................................................................................................

5.1.3网络媒体..................................................................................................

5.1.4其他信息传播..........................................................................................

5.2生态旅游住宿品牌的维护.............................................................................

5.2.1品牌维护的内涵及必要性......................................................................

5.2.2品牌的法律保护......................................................................................

5.2.3品牌的自我保护...................................................................................... 结语：................................................................................................................

参考文献........................................................ 附录............................................................

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