中医药网络舆情分析与对策研究

发布时间：2018-11-04 09:06

【摘要】：互联网飞速发展,从"广"至"深"地改变着我们的生活和工作。互联网加速了信息的传递,同时也加速了危机的扩大。正如英国作家查尔斯·狄更斯所著的《双城记》里一句话"这是一个最好的时代,这是一个最坏的时代"。近些年来,食品安全事件、药品安全事件、高校学生网络舆情等在互联网上屡见不鲜。研究网络舆情、探讨引导网络舆情机制显得十分必要。我国学者于2003年正式开始研究网络舆情,涉及网络舆情相关概念、网络舆情信息挖掘方法、网络舆情分析技术、网络舆情演变机制、网络舆情特征等多个方面。但在研究议题上大多数集中在高校网络舆情、食品安全网络舆情、突发公共事件等方面的舆情研究,专门针对中医药领域的网络舆情的研究很少,本文有针对性地对中医药网络舆情进行分析,并结合中国中医药发展实际,对发扬和传承中医药文化有参考性的价值。本论文使用文献分析法、大数据管理系统收集相关数据、案例法对中医药网络舆情进行研究。首先,梳理了在2003年至2016年之间,网络舆情相关内容的论文发表情况。其次,介绍了 2016年中医药网络舆情概况,并着重分析了三件中医药热点事件,包括《中医药法》出台、止咳药贝母检出硫磺事件、女演员徐婷之死引发的中西医之争。从中医药网络舆情事件的潜伏期、发展期、衰退期的变化规律,对中医药领域网络舆情特点进行总结。本研究的创新点在于利用中国食品药品舆情监测系统抓取2016年中医药相关事件的全年数据,通过对热点事件的个案进行实证分析,揭示了中医药网络舆情的现状、成因及变动规律;并结合舆论学、社会学、心理学、新闻学、传播学、计算机科学等知识对中医药网络舆情进行研究,尝试提出中医药网络舆情的引导对策。本论文重点研究了以下几个问题:第一,对中医药网络舆情特点进行归纳梳理,分析中医药网络舆情发展走势。第二,对中医药网络舆情事件进行个例分析,为引导中医药舆情提供可行性建议。第三,从政府、媒体、公众、企业四个主体进行分析,在中医药网络舆情中扮演什么样的角色,承担着什么样的责任,如何引导舆论发展等。综上所述,本文基于中国食品药品舆情监测系统数据挖掘技术,对中医药相关舆情数据进行汇总分类,概述中医药网络舆情特点、适用的引导对策,对政府部门、媒体、企业等应对类似事件具有重要的理论意义和现实价值。希望本文可以为中医药网络舆情监管及制定相关法规政策提供有益的启发和帮助。
[Abstract]:The rapid development of the Internet, from "wide" to "deep" changes in our lives and work. The Internet has accelerated the transmission of information, but also accelerated the expansion of the crisis. As Charles Dickens, an English writer, says in A Tale of two cities, "this is the best time, this is the worst." In recent years, food safety, drug safety, college students online public opinion and so on are common on the Internet. It is necessary to study the network public opinion and discuss the mechanism of guiding the network public opinion. In 2003, Chinese scholars formally began to study network public opinion, including related concepts of network public opinion, information mining method of network public opinion, analysis technology of network public opinion, evolution mechanism of network public opinion, characteristics of network public opinion and so on. However, most of the research topics are focused on the network public opinion of colleges and universities, food safety network public opinion, unexpected public events and other aspects of public opinion research, especially in the field of traditional Chinese medicine network public opinion research is very few. This article analyzes the Chinese medicine network public opinion, and combines the Chinese traditional medicine development reality, has the reference value to carry forward and inherit the traditional Chinese medicine culture. This paper uses literature analysis, big data management system to collect relevant data, case study of traditional Chinese medicine network public opinion. First of all, it combs the publication of the related content of internet public opinion between 2003 and 2016. Secondly, it introduces the general situation of Chinese medicine network public opinion in 2016, and analyzes three hot issues of traditional Chinese medicine, including the introduction of the Chinese Medicine Law, the detection of sulfur by the antitussive medicine Fritillaria, and the controversy between traditional Chinese and Western medicine caused by the death of actress Xu Ting. This paper summarizes the characteristics of network public opinion in the field of traditional Chinese medicine from the aspects of latent period, development period and decline period. The innovation of this study is to use the Chinese food and drug public opinion monitoring system to capture the annual data of the events related to Chinese medicine in 2016, and to reveal the current situation of the Chinese medicine network public opinion through the empirical analysis of the hot spot cases. The cause of formation and the law of change; Combined with the knowledge of public opinion, sociology, psychology, journalism, communication, computer science and so on, this paper studies the network public opinion of traditional Chinese medicine, and tries to put forward the guiding countermeasures of the network public opinion of traditional Chinese medicine. This paper focuses on the following issues: first, the characteristics of traditional Chinese medicine network public opinion are summarized and combed, and the development trend of traditional Chinese medicine network public opinion is analyzed. Second, the Chinese medicine network public opinion event carries on the case analysis, provides the feasibility suggestion for guiding the traditional Chinese medicine public opinion. Third, from the government, the media, the public, the enterprise four main body carries on the analysis, in Chinese medicine network public opinion what kind of role, bears what kind of responsibility, how to guide the public opinion development and so on. To sum up, based on the data mining technology of Chinese food and drug public opinion monitoring system, this paper summarizes and classifies the Chinese medicine related public opinion data, summarizes the characteristics of traditional Chinese medicine network public opinion, the applicable guiding countermeasures, to the government departments, the media, It is of great theoretical significance and practical value for enterprises to deal with similar events. I hope this paper can provide useful inspiration and help for the supervision of Chinese medicine network public opinion and the formulation of relevant laws and policies.
【学位授予单位】：北京中医药大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：R288

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